Think Like a Rock Star: How to Create Social Media and Marketing Strategies that Turn Customers into Fans, with a foreword by Kathy Sierra PDF Download

Author: Mack Collier
Publisher: McGraw Hill Professional
ISBN: 0071806105
Category : Business & Economics
Languages : en
Pages : 225

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Book Description
What's better than getting new customers? Turning existing ones into FANS. Everything marketers need to know to find, engage, and leverage the power of brand evangelists Think Like a Rock Star provides step-by-step instructions that show marketing professionals how to connect with customers both online and offline to create a truly fan-centric brand. Using case studies of how rock stars like Lady Gaga, Taylor Swift, Katy Perry, and Blink-182 cultivate fans, it teaches readers how to apply those lessons to create brand advocates who will grow profits, improve business frameworks, and contribute more than ever to the success of the brand. It also identifies successful and easily replicable marketing strategies of top brands such as Dell, Ford, Patagonia, and YouTube. Think Like a Rock Star is an indispensable tool for any marketing professional. Foreword by Kathy Sierra, cocreator of the Head First book series Mack Collier is a social media strategist, trainer, and speaker who specializes in helping companies better connect with their customers via social media. His clients include businesses of all sizes, from sole proprietorships to Fortune 500 companies.

Author: Mary Adkins
Publisher: HarperCollins
ISBN: 0062834703
Category : Fiction
Languages : en
Pages : 287

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Book Description
“Warm, original, funny and heartbreaking, this novel made me drop everything so I could read it in one lovely afternoon. When You Read This is inventive and witty, but more importantly it’s honest and wise. I adored it.” — Jennifer Close, author of Girls in White Dresses and The Hopefuls For fans of Maria Semple and Rainbow Rowell, a comedy-drama for the digital age: an epistolary debut novel about the ties that bind and break our hearts. For four years, Iris Massey worked side by side with PR maven Smith Simonyi, helping clients perfect their brands. But Iris has died, taken by terminal illness at only thirty-three. Adrift without his friend and colleague, Smith is surprised to discover that in her last six months, Iris created a blog filled with sharp and often funny musings on the end of a life not quite fulfilled. She also made one final request: for Smith to get her posts published as a book. With the help of his charmingly eager, if overbearingly forthright, new intern Carl, Smith tackles the task of fulfilling Iris’s last wish. Before he can do so, though, he must get the approval of Iris’ big sister Jade, an haute cuisine chef who’s been knocked sideways by her loss. Each carrying their own baggage, Smith and Jade end up on a collision course with their own unresolved pasts and with each other. Told in a series of e-mails, blog posts, online therapy submissions, text messages, legal correspondence, home-rental bookings, and other snippets of our virtual lives, When You Read This is a deft, captivating romantic comedy—funny, tragic, surprising, and bittersweet—that candidly reveals how we find new beginnings after loss.

Author: JANE. FRIEDMAN
Publisher:
ISBN: 9780226838656
Category : Language Arts & Disciplines
Languages : en
Pages : 0

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Book Description
A thoroughly revised edition of the comprehensive guide to building and maintaining a successful career in writing. Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business, and those who want to make a living from their writing must understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive. Jane Friedman is one of today's leading experts on the publishing industry. Through her website, social media presence, online courses, email newsletters, and other media, she helps writers understand how to navigate the industry with confidence and intentionality. This book advises writers on building a platform in a way that aligns with their values; critical mindset issues that might sabotage their efforts before they even begin; how to publish books and short works strategically; and what it means to diversify income streams beyond book sales. For this second edition, Friedman has updated every topic to reflect how the industry has evolved over the past half-decade. New features include a section on business and legal issues commonly faced by writers, exercises at the end of each chapter, and a wealth of sample materials posted on a companion website. Reaching beyond the mechanical aspects of publishing, The Business of Being a Writer will help both new and experienced writers approach their careers with the same creative spirit as their writing. Friedman is encouraging without sugarcoating reality, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. Her book will leave them empowered, confident, and ready to turn their craft into a sustainable career.

Author:
Publisher: DIANE Publishing
ISBN: 078814555X
Category : Social security
Languages : en
Pages : 65

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Book Description
This publication informs advocates & others in interested agencies & organizations about supplemental security income (SSI) eligibility requirements & processes. It will assist you in helping people apply for, establish eligibility for, & continue to receive SSI benefits for as long as they remain eligible. This publication can also be used as a training manual & as a reference tool. Discusses those who are blind or disabled, living arrangements, overpayments, the appeals process, application process, eligibility requirements, SSI resources, documents you will need when you apply, work incentives, & much more.

Author: Scott Westerfeld
Publisher: Simon and Schuster
ISBN: 1847389236
Category : Juvenile Fiction
Languages : en
Pages : 345

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Book Description
At the end of Specials, the conclusion to the Uglies trilogy, things in Tally's futuristic world had stabilised. The walls between the social classes - the uglies, pretties and specials - had been torn down. So Tally took off to live on her own in the wild. Fast forward... Tally discovers another brand new world. In Extras, it's all about who you know, and how much you have. It's just like LA. Only Paris and Nicole are way dead...

Author:
Publisher:
ISBN:
Category : Tax revenue estimating
Languages : en
Pages : 56

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Author: Chris Fox
Publisher: Createspace Independent Publishing Platform
ISBN: 9781548220396
Category : Authorship
Languages : en
Pages : 0

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Book Description
Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.

Author: Helen Prejean
Publisher: Vintage
ISBN: 0307787699
Category : Law
Languages : en
Pages : 290

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Book Description
#1 NATIONAL BESTSELLER • A profoundly moving spiritual journey through our system of capital punishment and an unprecedented look at the human consequences of the death penalty • "Stunning moral clarity.” —The Washington Post Book World • Basis for the award-winning major motion picture starring Susan Sarandon and Sean Penn "Sister Prejean is an excellent writer, direct and honest and unsentimental. . . . She almost palpably extends a hand to her readers.” —The New York Times Book Review In 1982, Sister Helen Prejean became the spiritual advisor to Patrick Sonnier, the convicted killer of two teenagers who was sentenced to die in the electric chair of Louisiana’s Angola State Prison. In the months before Sonnier’s death, the Roman Catholic nun came to know a man who was as terrified as he had once been terrifying. She also came to know the families of the victims and the men whose job it was to execute—men who often harbored doubts about the rightness of what they were doing. Out of that dreadful intimacy comes a profoundly moving spiritual journey through our system of capital punishment. Here Sister Helen confronts both the plight of the condemned and the rage of the bereaved, the fears of a society shattered by violence and the Christian imperative of love. On its original publication in 1993, Dead Man Walking emerged as an unprecedented look at the human consequences of the death penalty. Now, some two decades later, this story—which has inspired a film, a stage play, an opera and a musical album—is more gut-wrenching than ever, stirring deep and life-changing reflection in all who encounter it.

Author: Chris Guillebeau
Publisher: Ten Speed Press
ISBN: 0399582584
Category : Business & Economics
Languages : en
Pages : 336

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Book Description
Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do. This unique guide features the startup stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, a confetti photographer, a group of friends who sell hammocks to support local economies, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents a colorful "idea book" filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income. With insights, takeaways, and photography that reveals the human element behind the hustles, this playbook covers every important step of launching a side hustle, from identifying underserved markets to crafting unique products and services that spring from your passions. Soon you'll find yourself joining the ranks of these innovative entrepreneurs--making money on the side while living your best life.

Author: Peter Singer
Publisher: Random House Trade Paperbacks
ISBN: 0812981561
Category : Philosophy
Languages : en
Pages : 242

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Book Description
Argues that for the first time in history we're in a position to end extreme poverty throughout the world, both because of our unprecedented wealth and advances in technology, therefore we can no longer consider ourselves good people unless we give more to the poor. Reprint.