How Many Trademarks Does it Take to Protect a Brand? PDF Download

Author: Mary Sullivan
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 46

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Author: Mary Sullivan
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 30

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Author:
Publisher:
ISBN:
Category : Trademarks
Languages : en
Pages : 10

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Author:
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 28

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Author: Cheryl Lorraine Hodgson
Publisher: Brandaide Press
ISBN: 9780998882635
Category : Business & Economics
Languages : en
Pages : 106

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Book Description
Registered trademarks provide online security for valuable intangible brand assets. A registered trademark stakes out your exclusive rights for the goods and services you sell. Up to 50% of the purchase price paid to acquire a business is for the brand and other intangibles. Business good will is a real asset, the most valuable asset your business will create and own. A plan to protect your brand is more than a smart business move, it can make the difference in the life and health of your business. A strong trademark registration serves to bullet proof your brand against cyber theft and third-party infringements. It is an essential weapon to protect products in today's online market places, and safeguard rights of service brands being marketed online. A strong portfolio of trademarks become valuable business assets that insure the good will of your business, and form the cornerstone upon which to leverage wealth and create a legacy for your business and your family.For the first time, a leading trademark attorney has developed a simple, easy to follow the three-step process to secure a registered trademark. This consumer guide will allow you to Select. Secure. Sustain.a brand that achieves outstanding results and makes an impact upon your clients and those you serve.The author has carefully reimagined tried and proven trademark registration principles brought to life with real life examples, designed to empower business owners and entrepreneurs with the tools necessary to develop and sustain a best in class brand. Learn how the major brands use registered trademarks to leverage business value, and build a portfolio of that increases the bottom line and grow business value.In this integrity driven guide, you will learn:What is a trademark, and why and when you should register your brand names.The types of brand names that qualify for a registered trademark, and which do not.The steps to success when registering a trademark.Reasons your application will be refused and how to avoid the rejection.How to avoid being misled or scammed. Side-step bad advice and find and expert you can trust.

Author: Deborah E. BOUCHOUX
Publisher: AMACOM
ISBN: 0814426115
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:Trademark and copyright application formsSample employment agreementsAn Internet usage policyTips on preventing unauthorized dissemination of information via the WebA guide for conducting an IP auditAnd much, much more.

Author: Patent and Trademark Office (U S )
Publisher: Government Printing Office
ISBN: 9780160928581
Category : Business & Economics
Languages : en
Pages : 36

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Book Description
This content provides basic facts about trademarks, and provides tips on how to perform trademark searches, guidance for finding private trademark attorneys, and offers how and why to register a trademark.

Author: United States Patent a Trademark Office
Publisher:
ISBN: 9781329628052
Category :
Languages : en
Pages : 34

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Book Description
TRADEMARK, COPYRIGHT, OR PATENT - What is a trademark or service mark? - A trademark is generally a word, phrase, symbol, or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than goods. Throughout this booklet, the terms "trademark" and "mark" refer to both trademarks and service marks. Do trademarks, copyrights, and patents protect the same things? - No. Trademarks, copyrights, and patents protect different types of intellectual property. A trademark typically protects brand names and logos used on goods and services. A copyright protects an original artistic or literary work. A patent protects an invention. For example, if you invent a new kind of vacuum cleaner, you would apply for a patent to protect the invention itself. You would apply to register a trademark to protect the brand name..."

Author: Matthew L. Cole
Publisher: Atlantic Publishing Company
ISBN: 1601382316
Category : Business & Economics
Languages : en
Pages : 290

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Book Description
Hundreds of thousands of people apply for patents, copyrights, and trademarks in the United States every year. For example, the United States Patent and Trademark office recently reported that 452,633 patent applications were filed in one year. You can easily become one of these people if you have created the greatest American invention, if you are the next Stephen King and have written a book to prove it, or if you have designed an eye-catching logo for your company. The Complete Guide to Patents, Copyrights, and Trademarks will provide you with all the information you need to know about acquiring, registering, maintaining, and protecting your intellectual property. A patent is a grant of property rights to the inventor and essentially excludes others from making, using, and selling your invention, whereas a trademark is a word, symbol, or device used to indicate the source of goods and to distinguish your goods from those of others. A copyright, on the other hand, protects original works and the form of the expression rather than the subject matter. This new, exhaustively researched book will help you decide which of the three you need to apply for, as well as which things can be patented, trademarked, and copyrighted and which cannot. In this book, you will learn how to file an application, how to register, how to avoid infringement, and how to avoid common problems. Additionally, you will become knowledgeable about where to fi≤ the fees involved; laws and regulations associated with the process; the differences between copyrights, trademarks, and patents; the differences between utility, design, and plant patents; who may apply; attorneys and agents; and the forms you need to fill out. Whether you are applying for a patent, copyright, or trademark, this book will provide you with all the necessary information necessary to do so. The Complete Guide to Patents, Copyrights, and Trademarks is the only book you need to read if you want to protect your intellectual property. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company presidentâe(tm)s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.

Author: Michal Bohaczewski
Publisher: Kluwer Law International B.V.
ISBN: 9403519916
Category : Law
Languages : en
Pages : 445

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Book Description
When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercial origin of goods or services. Thus, trade marks familiar to the general public enjoy a special legal protection regime above and beyond that afforded trade marks in general, allowing them to benefit from enhanced protection against reproduction or imitation detrimental to, or taking unfair advantage of, the distinctive character of the mark or its repute. This richly researched book, the first comprehensive guide to current European Union (EU) law and practice concerned with reputed trade marks, conducts an in-depth analysis of this extended protection provided by Regulation 2017/1001 on EU trade marks and Directive 2015/2436 under which it is mandatory across all Member States. Using a practical approach, focused on identifying and analysing the criteria for infringement of trade marks with a reputation in proceedings before civil courts and in administrative proceedings before the European Union Intellectual Property Office (EUIPO) or national trade mark offices, the author addresses such elements of the special protection regime as the following: prerequisites for infringement of the right to a reputed mark common to all recognised forms of infringement; how to demonstrate each type of infringement of the right to the trade mark with a reputation (blurring, tarnishment and unfair advantage); proof of reputation; distinguishing the concept of well-known trade mark; legitimate versus questionable justifications of the ‘due cause’ exception within the meaning of EU law provisions; use of a disputed sign falling under freedom of expression; identifying the role of likelihood of confusion under the special regime; and how to prove the existence of a link between the signs in dispute. The author pays detailed attention to the case law of the Court of Justice and General Court of the EU, as well as cases before the EUIPO and national courts. He takes into account research from a number of Member States (plus Switzerland), thus widening prior work in the field from its predominant English-language context. With this book practitioners will confidently approach cases before courts, the EUIPO and national EU trade mark offices involving enhanced protection of trade marks with a reputation. In addition, the book will help judges and trade mark offices examiners to interpret the EU provisions and assess claims regarding such reinforced protection. For scholars and students of intellectual property law, this book will prove a cornerstone volume in the field.