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Trust Me, I'm Lying

Trust Me, I'm Lying PDF Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846285
Category : Social Science
Languages : en
Pages : 354

Book Description
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Trust Me, I'm Lying

Trust Me, I'm Lying PDF Author: Ryan Holiday
Publisher: Penguin
ISBN: 1591846285
Category : Social Science
Languages : en
Pages : 354

Book Description
The cult classic that predicted the rise of fake news—revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday’s first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I’m Lying was the first book to blow the lid off the speed and force at which rumors travel online—and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, “I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I’m tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I’m pulling back the curtain because it’s time the public understands how things really work. What you choose to do with this information is up to you.”

Perennial Seller

Perennial Seller PDF Author: Ryan Holiday
Publisher: Penguin
ISBN: 110199214X
Category : Business & Economics
Languages : en
Pages : 258

Book Description
The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: • Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration. • Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response. • Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic. • Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback. • Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

How to Write

How to Write PDF Author: Philip Oltermann
Publisher: Guardian Books
ISBN: 0852653638
Category : Reference
Languages : en
Pages : 432

Book Description
The Guardian's 2008 'How to Write' supplements were a huge success with wordsmiths of all stripes. Covering fiction, poetry, comedy, screenwriting, biography and journalism, they offered invaluable advice and bags of encouragement from a range of leading professionals, including Catherine Tate on writing memorable comedy characters, Robert Harris on penning bestelling fiction and Michael Rosen on constructing stories that will appeal to young people. This book draws together the material from those supplements and includes a full directory of useful addresses, from publishers and agents to professional societies and providers of bursaries. Whether you're looking to polish up your writing skills or you want to ensure that your manuscript finds its way into the right hands, How to Write will prove essential reading.

Why I Write

Why I Write PDF Author: George Orwell
Publisher: Renard Press Ltd
ISBN: 1913724263
Category : Literary Collections
Languages : en
Pages : 15

Book Description
George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

Subtle Blood

Subtle Blood PDF Author: Kj Charles
Publisher: Kjc Books
ISBN: 9781912688203
Category :
Languages : en
Pages : 288

Book Description
Will Darling is all right. His business is doing well, and so is his illicit relationship with Kim Secretan--disgraced aristocrat, ex-spy, amateur book-dealer. It's starting to feel like he's got his life under control.And then a brutal murder in a gentleman's club plunges them back into the shadow world of crime, deception, and the power of privilege. Worse, it brings them up against Kim's noble, hostile family, and his upper-class life where Will can never belong.With old and new enemies against them, and secrets on every side, Will and Kim have to fight for each other harder than ever-or be torn apart for good.

Book Blueprint

Book Blueprint PDF Author: Jacqui Pretty
Publisher: Morgan James Publishing
ISBN: 1683502310
Category : Business & Economics
Languages : en
Pages : 107

Book Description
“A superb . . . how-to book for any entrepreneur who not only wants to get their thoughts down to share with the world, but to leverage off their expertise.” –Geoff Hetherington, JG Hetherington, The Clarity CEO With the availability of self-publishing services and the rise of the entrepreneur as a thought leader, writing a book is becoming more appealing to an increasing number of small business owners. The problem? Most businesspeople aren’t writers, have never written a book before, are time poor and don’t know where to start. While many want to write a book, they worry about investing months of their time and thousands of their dollars to write something that isn’t any good, or even whether they will finish. Book Blueprint gives a step-by-step framework that any entrepreneur can follow to write a great book quickly, even if they’re not a writer.

Brightly Burning

Brightly Burning PDF Author: Alexa Donne
Publisher: HarperCollins
ISBN: 1328476685
Category : Young Adult Fiction
Languages : en
Pages : 405

Book Description
“One of the most anticipated YA debuts of 2018, Brightly Burning is a gothic, romantic mystery with hints of Jane Eyre, Marissa Meyer, and Kiera Cass.” —Entertainment Weekly “Brightly Burning delivers a brooding gothic mystery and a swoony romance, all set in space. Donne’s atmospheric, twisty update of a cherished classic will keep you up late into the night!” —Elly Blake, NYT bestselling author of the Frostblood Saga Stella Ainsley leaves poverty behind when she quits her engineering job aboard the Stalwart to become a governess on a private ship. On the Rochester, there’s no water ration, more books than one person could devour in a lifetime, and an AI who seems more friend than robot. But no one warned Stella that the ship seems to be haunted, nor that it may be involved in a conspiracy that could topple the entire interstellar fleet. Surrounded by mysteries, Stella finds her equal in the brooding but kind nineteen-year-old Captain Hugo. When several attempts on his life spark more questions than answers, and the beautiful Bianca Ingram appears at Hugo’s request, his unpredictable behavior causes Stella’s suspicions to mount. Without knowing who to trust, Stella must decide whether to follow her head or her heart. Alexa Donne’s lush and enthralling reimagining of the classic Jane Eyre, set among the stars, will seduce and beguile you.

How I Write

How I Write PDF Author: Janet Evanovich
Publisher: St. Martin's Griffin
ISBN: 142991601X
Category : Language Arts & Disciplines
Languages : en
Pages : 263

Book Description
How many people would kill to be a bestselling novelist? Especially one like Janet Evanovich.Writers want to know how a bestselling author thinks, writes, plans, and dreams her books. And they are primed for a book from Janet Evanovich that tells, in a witty Q&A format: - How she comes up with such remarkable characters - How she nails the perfect name every time - How she finds out insider details - Just how she sets up those masterful plots - What the life of a full-time writer is really like - What she'd tell an aspiring author about the publishing industry - And much, much more! This book details the elements of writing and publishing a novel, and addresses all categories of fiction-from mystery/thriller/action titles to romance; from stand-alone narratives to series. It offers practical and inspiring advice on such subjects as structuring a plot and handling rejection. And it combines one of today's most successful fiction writers with Ina Yalof, a published non-fiction writer who teaches creative fiction. HOW I WRITE is the perfect reference for anyone looking to improve their writing, and for those fans who are hungry to find out more about just how Janet Evanovich ticks.

The Alpha Drive

The Alpha Drive PDF Author:
Publisher:
ISBN: 9780996860512
Category : Fiction
Languages : en
Pages : 322

Book Description
It's the year 2055 and an anarchist organization has taken control with the aim to create a world-class society. Half of humankind is unknowingly living in an alternate reality called Dormance . . . and there are no plans to wake them up.Sixteen-year-old introvert Emery Parker is one such dormant. An academic scholar who avoids ruffling feathers at all costs, Emery finds herself being transferred to a boarding school on the outskirts of Arizona. Little does she know, a family secret has the power to change the course of the future. When she's approached with an opportunity to free the dormants, she sees no other choice but to accept, even though failure could mean having her memory wiped clean.But when tech-savvy Torin Porter reaches out to her from the other side, Emery begins to question everything she was told about Dormance. If her family's secret falls into the wrong hands, the world as she knows it will be faced with irreversible consequences. Now Emery must play both sides to uncover the truth about her family's past or risk leaving mankind to live in an unconscious reality.

Holy Fools

Holy Fools PDF Author: Joanne Harris
Publisher: Harper Collins
ISBN: 0061865877
Category : Fiction
Languages : en
Pages : 385

Book Description
Joanne Harris, bestselling author of Chocolat, presents her most accomplished novel yet -- an intoxicating concoction that blends theology and reason, deception and masquerade, with a dash of whimsical humor and a soupçon of sensuality. Britanny, 1610. Juliette, a one-time actress and rope dancer, is forced to seek refuge among the sisters of the abbey of Sainte Marie-de-la-mer. Reinventing herself as Soeur Auguste, Juliette makes a new life for herself and her young daughter, Fleur. But when the kindly abbess dies, Juliette's comfortable existence begins to unravel. The abbey's new leader is the daughter of a corrupt noble family, and she arrives with a ghost from Juliette's past -- Guy LeMerle, a man she has every reason to fear and hate. This P.S. edition features an extra 16 pages of insights into the book, including author interviews, recommended reading, and more.