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Author: Rex Yuxing Du Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Household life cycle has been widely used as a determinant of consumer behavior and a basis for market segmentation. However, there is considerable disagreement about how life stages should be defined and how households progress through these stages. Existing studies use a priori definitions, which are tested on a cross-sectional survey of households collected at a single point in time and thus cannot reveal the real dynamics of the household life cycle. The Panel Study of Income Dynamics provides longitudinal data on household composition in the United States for a period of 34 years; the authors use this to identify empirically the most typical stages and paths that U.S. households have followed since 1968. They develop a hidden Markov model in which the stages of the household life cycle are taken as latent, unobservable states that are uncovered from the manifest household demographic profiles over the 34 years, assuming that households evolve through these latent stages following a first-order Markov process. The authors apply their results to classify members of another panel (Consumer Expenditure Survey) into life stages, which enables them to study the impact of the household life cycle on households' budgetary allocations, providing a comprehensive analysis of lifestyles (through expenditure patterns) over the household life cycle.
Author: Rex Yuxing Du Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Household life cycle has been widely used as a determinant of consumer behavior and a basis for market segmentation. However, there is considerable disagreement about how life stages should be defined and how households progress through these stages. Existing studies use a priori definitions, which are tested on a cross-sectional survey of households collected at a single point in time and thus cannot reveal the real dynamics of the household life cycle. The Panel Study of Income Dynamics provides longitudinal data on household composition in the United States for a period of 34 years; the authors use this to identify empirically the most typical stages and paths that U.S. households have followed since 1968. They develop a hidden Markov model in which the stages of the household life cycle are taken as latent, unobservable states that are uncovered from the manifest household demographic profiles over the 34 years, assuming that households evolve through these latent stages following a first-order Markov process. The authors apply their results to classify members of another panel (Consumer Expenditure Survey) into life stages, which enables them to study the impact of the household life cycle on households' budgetary allocations, providing a comprehensive analysis of lifestyles (through expenditure patterns) over the household life cycle.
Author: Linda P Rouse Publisher: Routledge ISBN: 1317789148 Category : Social Science Languages : en Pages : 346
Book Description
Learn the changing role of sexuality in American life! This helpful book offers a solid background in the sociology of family life and personal sexuality. Marital and Sexual Lifestyles in the United States: Attitudes, Behaviors, and Relationships in Social Context is designed to give readers a broad view of the diversity of contemporary U. S. attitudes, behaviors, and relationships. It also covers basic sociological concepts and research methods. Most human sexuality texts focus on the individual, whereas texts designed for sociology courses on the family downplay individual sexual expression. Marital and Sexual Lifestyles in the United Statesintegrates the two approaches. The choices of the individual take on additional meaning when seen within a unified historical, statistical, and conceptual framework. Marital and Sexual Lifestyles in the United States gives readers the tools to consider such pressing issues as: Does the divorce rate mean that the institution of marriage is in trouble? Are children's futures impaired if they come from single-parent households? Should same-sex couples be allowed to marry? How does marriage differ from cohabitation? What are the real sexual differences between the genders? What is sexual morality? How much confidence can we place in studies of human sexuality by such social scientists as Alfred Kinsey and Masters and Johnson? These questions and others like them are placed in the context of U. S. social trends, beginning with the 1950s and moving toward today. Plentifully illustrated with tables, charts, and figures that show where we are going as well as where we have been, Marital and Sexual Lifestyles in the United States gives a clear perspective on relationships in social context.
Author: Rosalind Masterson Publisher: SAGE ISBN: 152641581X Category : Business & Economics Languages : en Pages : 777
Book Description
Get 12 months FREE access to an interactive eBook when purchasing the paperback* Previous edition winner of the British Book Design and Production Award for "Best Use of Cross Media 2014" This easy to use resource allows students to switch from digital to the print text and back again, opening windows to the world of marketing through cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage relating theory to practice. Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 4th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice. The new edition welcomes a new 3rd author and has been fully updated to include: 31 New case studies (including 5 new end of chapter and 26 new ‘focus boxes’), featuring a greater number of case studies from digital/social media marketing, Uber and the sharing economy, Google and crowdsourcing and Amazon’s drone delivery service. Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation, cutting edge theory. A fully updated and streamlined interactive eBook led by student feedback. Focus boxes throughout the text such as Global, Consumer, B2B and Ethical - all with a greater emphasis on digital communication - reinforce key marketing trends and relate theory to practice. Each chapter also ends with a case study revolving around topics, issues and companies that students can relate to such as Taylor Swift taking on Spotify. The new edition comes packed with features that can be used in class or uploaded onto a course management system and which students can use in their own self-directed study. Furthermore, the book is complemented by a FREE interactive eBook with access to web links, video links, SAGE journal articles, MCQ’s, podcasts and flashcards, allowing access on the go and encouraging learning and retention whatever the learning style. Suitable as core reading for undergraduate marketing students. *Interactivity only available through the eBook included as part of paperback product (ISBN 9781526426321). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Author: Publisher: John Wiley & Sons ISBN: 1405161787 Category : Business & Economics Languages : en Pages : 1775
Book Description
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author: Alan Lewis Publisher: Cambridge University Press ISBN: 1108548784 Category : Psychology Languages : en Pages : 808
Book Description
There has recently been an escalated interest in the interface between psychology and economics. The Cambridge Handbook of Psychology and Economic Behaviour is a valuable reference dedicated to improving our understanding of the economic mind and economic behaviour. Employing empirical methods - including laboratory and field experiments, observations, questionnaires and interviews - the Handbook provides comprehensive coverage of theory and method, financial and consumer behaviour, the environment and biological perspectives. This second edition also includes new chapters on topics such as neuroeconomics, unemployment, debt, behavioural public finance, and cutting-edge work on fuzzy trace theory and robots, cyborgs and consumption. With distinguished contributors from a variety of countries and theoretical backgrounds, the Handbook is an important step forward in the improvement of communications between the disciplines of psychology and economics that will appeal to academic researchers and graduates in economic psychology and behavioral economics.
Author: Jing Jian Xiao Publisher: Springer ISBN: 149392821X Category : Social Science Languages : en Pages : 230
Book Description
This timely text overviews theories, concepts, and contexts relating to the emerging field of behavioral economics. Research theories and data gathered across psychology, sociology, marketing, finance, and other relevant disciplines are synthesized to identify and elaborate on the defining aspects of consumer economic wellbeing. Against a background of consumer rights and responsibilities, the book discusses consumer phenomena of earning, spending, saving, and borrowing and their contributions to improving (and in some cases to worsening) economic wellness. In addition, the author presents effective ways consumers can be encouraged to navigate key economic environments such as the media, advertising, and the internet, and to change negative financial behaviors. Among the featured topics: Historical perspective on consumer economic wellbeing. Consumer financial capability and economic wellbeing. The role of government in promoting consumer economic wellbeing. Corporate social responsibility. Theories of online shopping and e-banking. Desirable and undesirable consumption behavior. Consumer Economic Wellbeing clarifies issues and provides insights for researchers in the fields of consumer psychology and economics, psychologists and mental health professionals, and policy analysts. It is also useful as a text for college courses in related subjects.
Author: Wayne D. Hoyer Publisher: Cengage AU ISBN: 0170362019 Category : Business & Economics Languages : en Pages : 593
Book Description
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. * Students grasp the big picture and see how the chapters and topics relate to each other by reviewing detailed concept maps * Marketing Implications boxes examine how theoretical concepts have been used in practice, and challenge students to think about how marketing decisions impact consumers * Considerations boxes require students to think deeply about technological, research, cultural and international factors to consider in relation to the contemporary consumer * Opening vignettes and end-of-chapter cases give students real-world insights into, and opportunities to analyse consumer behaviour, with extensive Australian and international examples providing issues in context
Author: Bruce Wrenn Publisher: Autumn House Publishing ISBN: 0812704908 Category : Business & Economics Languages : en Pages : 562
Book Description
You probably have a fairly good idea of what it took to construct the building in which your congregation meets. First, there was a recognized need for a building, followed by a budget, blueprints, fund-raising, construction workers, and building materials, and voil! The structure proudly stands as a monument to the effective implementation of a well-thought-out plan.
Author: Arlene F. Saluter Publisher: ISBN: Category : Families Languages : en Pages : 40
Book Description
Provides a graphic overview of recent trends in the life-styles of Americans. The trends indicate a movement away from "traditional" family living. These include high rates of marital disruption, the delay in marriage among young adults, and the increasing tendency for people to live in households either alone or with other people not conventionally related to them.
Author: Rex Yuxing Du
Author: Rex Yuxing Du
Author: Linda P Rouse
Author: Rosalind Masterson
Author: 
Author: Alan Lewis
Author: Jing Jian Xiao
Author: National Library of Medicine (U.S.)
Author: Wayne D. Hoyer
Author: Bruce Wrenn
Author: Arlene F. Saluter