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Author: Scott Robert Olson Publisher: Routledge ISBN: 1135669570 Category : Business & Economics Languages : en Pages : 189
Book Description
An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.
Author: Scott Robert Olson Publisher: Routledge ISBN: 1135669570 Category : Business & Economics Languages : en Pages : 189
Book Description
An examination of US media's success around the world, advancing a theory behind the popularity of American culture and the strategy for obtaining this advantage. For scholars and students in mass media & society, and international/intercultural studies.
Author: Scott Robert Olson Publisher: Routledge ISBN: 1135669562 Category : Social Science Languages : en Pages : 350
Book Description
The popularity of American television programs and feature films in the international marketplace is widely recognized but scarcely understood. Existing studies have not sufficiently explained the global power of the American media nor its actual effects. In this volume, Scott Robert Olson tackles the issue head on, establishing his thesis that the United States' competitive advantage in the creation and global distribution of popular taste is due to a unique mix of cultural conditions that are conducive to the creation of "transparent" texts--narratives whose inherent polysemy encourage diverse populations to read them as though they are indigenous. Olson posits that these narratives have meaning to so many different cultures because they allow viewers in those cultures to project their own values, archetypes, and tropes into the movie or television program in a way that texts imported from other cultures do not, thus enabling the import to function as though it were an indigenous product. As an innovative volume combining postcolonial and postmodern theory with global management strategic theory, Hollywood Planet is one of the first studies that attempts to account theoretically for numerous recent ethnographic studies that suggest different interpretations of television programs and film by a variety of international audiences. Relevant to studies in media theory and other areas of the communication discipline, as well as anthropology, sociology, and related fields, Hollywood Planet contains a powerful and original argument to explain the dominance of American media in the global entertainment market.
Author: Thomas Schatz Publisher: Taylor & Francis ISBN: 9780415281355 Category : Performing Arts Languages : en Pages : 448
Book Description
'Hollywood' as a concept applies variously to a particular film style, a factory-based mode of film production, a cartel of powerful media institutions and a national (and increasingly global) 'way of seeing'. It is a complex social, cultural and industrial phenomenon and is arguably the single most important site of cultural production over the past century. This collection brings together journal articles, published essays, book chapters and excerpts which explore Hollywood as a social, economic, industrial, aesthetic and political force, and as a complex historical entity.
Author: Janet Wasko Publisher: SAGE ISBN: 9780761968146 Category : Performing Arts Languages : en Pages : 260
Book Description
This volume details the processes involved in turning raw materials and labour into feature films. Janet Wasko surveys and critiques the policies and structure of the current United States film industry, as well as its relationships to other media industries.
Author: Publisher: ISBN: Category : Languages : en Pages : 88
Book Description
Smart. Funny. Fearless."It's pretty safe to say that Spy was the most influential magazine of the 1980s. It might have remade New York's cultural landscape; it definitely changed the whole tone of magazine journalism. It was cruel, brilliant, beautifully written and perfectly designed, and feared by all. There's no magazine I know of that's so continually referenced, held up as a benchmark, and whose demise is so lamented" --Dave Eggers. "It's a piece of garbage" --Donald Trump.
Author: David Chidester Publisher: Univ of California Press ISBN: 9780520938243 Category : Religion Languages : en Pages : 316
Book Description
Authentic Fakes explores the religious dimensions of American popular culture in unexpected places: baseball, the Human Genome Project, Coca-Cola, rock 'n' roll, the rhetoric of Ronald Reagan, the charisma of Jim Jones, Tupperware, and the free market, to name a few. Chidester travels through the cultural landscape and discovers the role that fakery—in the guise of frauds, charlatans, inventions, and simulations—plays in creating religious experience. His book is at once an incisive analysis of the relationship between religion and popular culture and a celebration of the myriad ways in which invention can stimulate the religious imagination. Moving beyond American borders, Chidester considers the religion of McDonald’s and Disney, the discourse of W.E.B. Du Bois and the American movement in Southern Africa, the messianic promise of Nelson Mandela’s 1990 tour to America, and more. He also looks at the creative possibilities of the Internet in such phenomena as Discordianism, the Holy Order of the Cheeseburger, and a range of similar inventions. Arguing throughout that religious fakes can do authentic religious work, and that American popular culture is the space of that creative labor, Chidester looks toward a future "pregnant with the possibilities of new kinds of authenticity."
Author: Publisher: ISBN: Category : Languages : en Pages : 88
Book Description
Smart. Funny. Fearless."It's pretty safe to say that Spy was the most influential magazine of the 1980s. It might have remade New York's cultural landscape; it definitely changed the whole tone of magazine journalism. It was cruel, brilliant, beautifully written and perfectly designed, and feared by all. There's no magazine I know of that's so continually referenced, held up as a benchmark, and whose demise is so lamented" --Dave Eggers. "It's a piece of garbage" --Donald Trump.
Author: John Hannigan Publisher: Routledge ISBN: 1134747012 Category : Social Science Languages : en Pages : 257
Book Description
Fantasy City analyses the post-industrialist city as a site of entertainment. By discussing examples from a wide variety of venues, including casinos, malls, heritage developments and theme parks, Hannigan questions urban entertainments economic foundations and historical background. He asks whether such areas of fantasy destroy communities or instead create new groupings of shared identities and experiences. The book is written in a student friendly way with boxed case studies for class discussion.
Author: Erdener Kaynak Publisher: Routledge ISBN: 1135795398 Category : Business & Economics Languages : en Pages : 400
Book Description
Practical insights on the role of the entrepreneur in the global business context Entrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global Enterprise examines how a healthy relationship between entrepreneurship and globalization can combine with new methods of knowledge creation to enhance economic development and build firm sustainability. This unique book takes a fresh and innovative approach to the practical aspects of international business, including economic cluster formation, network formation, market entry, public policy controls and incentives, economic competitiveness, and the creation of value. The Global Enterprise offers perspectives from practitioners and academics working in a variety of disciplines in Europe, Asia, the Middle East, and the United States. Their contributions address many of the vital issues of global business, including value-added chains, cross-border networks, knowledge management, technology transfer, transnational lines of production, distribution, marketing, and financial flows, and the strategic partnerships between government and corporations. The book is illustrated with more than 65 tables and figures, and articles are organized into three sections—“Globalization: Building Firm Sustainability,” “Entrepreneurship and Public Policy: Economic Competitiveness,” and “Knowledge Creation: Knowledge Management, Knowledge Transfer, and Cluster Formation.” The Global Enterprise examines: the global transfer of capital strategic partnerships between governments and multinational firms the prospects for economic progress in developing countries the impact of small- and medium-sized enterprises (SME) the role of export regulations in national security and in safeguarding foreign policy the evolution of the Hard Rock Café cultural ontology global virtual teams (GVT) how to implement a knowledge management project a framework for discussing entrepreneurship from an environmental perspective and much more The Global Enterprise is an essential resource for academics, researchers, and professionals in the field of international business, and for economic development experts and government policymakers.
Author: Scott Robert Olson
Author: Scott Robert Olson
Author: Scott Robert Olson
Author: Thomas Schatz
Author: Naomi Magic
Author: Janet Wasko
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Author: David Chidester
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Author: John Hannigan
Author: Erdener Kaynak