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Author: David Bessmer Publisher: Michael Fornwald ISBN: 9780996202220 Category : Languages : en Pages : 60
Book Description
Hire Inspire Fire is a concentrated, high-protein, fat-free book, packed with nuggets of instant insight on the care and feeding of ad agencies. It's deliciously entertaining and easy to digest, perfect for people who don't have a lot of spare time.Business schools teach little or nothing about how to hire an ad agency and get the most out of it. If your job involves hiring or working with ad agencies, this book is for you. (If you work in an ad agency you'll want to read it too, because there's a lot here about how to be a better agency.)Distilled from an award-winning creative director's 30-odd years of experience and observation of what makes client-agency relationships fail and succeed, Hire Inspire Fire should make every client and ad person who reads it more passionate about doing great, successful work. And smarter about how to get it done.
Author: David Bessmer Publisher: Michael Fornwald ISBN: 9780996202220 Category : Languages : en Pages : 60
Book Description
Hire Inspire Fire is a concentrated, high-protein, fat-free book, packed with nuggets of instant insight on the care and feeding of ad agencies. It's deliciously entertaining and easy to digest, perfect for people who don't have a lot of spare time.Business schools teach little or nothing about how to hire an ad agency and get the most out of it. If your job involves hiring or working with ad agencies, this book is for you. (If you work in an ad agency you'll want to read it too, because there's a lot here about how to be a better agency.)Distilled from an award-winning creative director's 30-odd years of experience and observation of what makes client-agency relationships fail and succeed, Hire Inspire Fire should make every client and ad person who reads it more passionate about doing great, successful work. And smarter about how to get it done.
Author: Richard Danson Brown Publisher: Manchester University Press ISBN: 1526158590 Category : Literary Criticism Languages : en Pages : 568
Book Description
This book is the first ever concordance to the rhymes of Spenser’s epic. It gives the reader unparalleled access to the formal nuts and bolts of this massive poem: the rhymes which he used to structure its intricate stanzas. As well as the main concordance to the rhymes, the volume features a wealth of ancillary materials, which will be of value to both professional Spenserians and students, including distribution lists and an alphabetical listing of all the words in The Faerie Queene. The volume breaks new ground by including two studies by Richard Danson Brown and J. B. Lethbridge, so that the reader is given provocative analyses alongside the raw data about Spenser as a rhymer. Brown considers the reception of rhyme, theoretical models and how Spenser’s rhymes may be reading for meaning. Lethbridge in contrast discusses the formulaic and rhetorical character of the rhymes.
Author: Dan Shapiro Publisher: "O'Reilly Media, Inc." ISBN: 1449360831 Category : Business & Economics Languages : en Pages : 237
Book Description
What avoidable problem destroys more young startups than any other? Why is it a mistake to ask for introductions to investors? When do you play the CEO card? Should you sell out? Author and four-time founder/CEO Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction and triumph to despair, this rollercoaster read takes aspiring entrepreneurs from the highs of billion-dollar payouts and market-smashing success to the depths of impostor syndrome and bankruptcy. Hot Seat is divided into the five phases of the startup CEO experience: Founding explains how to formulate your idea, allocate equity, and not argue yourself to death Funding provides the keys to venture capital, angels, and crowdfunding, plus clear advice on which approach to choose Leadership lays out a path to build a strategy and culture for your team that will survive good times and bad Management reveals how to manage your board, argue with your team, and play the CEO card Endgame explains how to finish a company's existence with grace, wealth, and minimal litigation
Author: Matthew R. Kay Publisher: ISBN: 9781625310989 Category : EDUCATION Languages : en Pages : 0
Book Description
Do you feel prepared to initiate and facilitate meaningful, productive dialogues about race in your classroom? Are you looking for practical strategies to engage with your students? Inspired by Frederick Douglass's abolitionist call to action, "it is not light that is needed, but fire" Matthew Kay has spent his career learning how to lead students through the most difficult race conversations. Kay not only makes the case that high school classrooms are one of the best places to have those conversations, but he also offers a method for getting them right, providing candid guidance on: How to recognize the difference between meaningful and inconsequential race conversations. How to build conversational "safe spaces," not merely declare them. How to infuse race conversations with urgency and purpose. How to thrive in the face of unexpected challenges. How administrators might equip teachers to thoughtfully engage in these conversations. With the right blend of reflection and humility, Kay asserts, teachers can make school one of the best venues for young people to discuss race.
Author: Paul Carley Publisher: Routledge ISBN: 1000392694 Category : Foreign Language Study Languages : en Pages : 182
Book Description
American English Phonetic Transcription provides an accessible introduction to phonemic, phonetic, and intonational transcription with a focus on American English. Featuring exercises, revision tasks, and recordings to help students gain hands-on practice, the book takes a learning-by-doing approach and ensures students gain practice using each new symbol or concept introduced before moving on to the next. Consisting of three parts, the book covers: transcribing individual words, including consonants, vowels, primary stress, secondary stress, syllabic consonants, and inflections; transcribing phrases and sentences, including weak forms, elision, and assimilation; transcribing intonation, including the structure of English intonation and recognizing pitch patterns. Ideally suited as a standalone workbook or for use alongside British English Phonetic Transcription, American English Phonetic Transcription is key reading for undergraduate students of linguistics as well as anyone teaching or learning English as a foreign language.
Author: Rich Horwath Publisher: John Wiley & Sons ISBN: 1394215347 Category : Business & Economics Languages : en Pages : 311
Book Description
Master the four disciplines of strategic fitness essential to executive performance In Strategic, New York Times and Wall Street Journal bestselling author Rich Horwath delivers an incisive roadmap to help leaders at all levels think, plan, and act strategically to navigate every business challenge they face. The book offers business leaders a proven framework―the Strategic Fitness System―containing dozens of tools, techniques, and checklists to confidently master every area of the business, from designing market-winning strategies to shaping the organization’s culture. The practical content will help executives in any industry improve what research has shown to be the most important leadership factor to an organization’s future success―strategic competence―and use this skill to transform complexity to clarity in charting their strategic direction. The book features: A common language for strategy and business planning Practical tools for developing the four dimensions of executive fitness key to advancing the company’s growth: strategy, leadership, organization, and communication Techniques for designing enduring competitive advantage and frameworks for creating innovative new value for customers Methods for evolving the business model to transform the trajectory of the business The Strategic Quotient (SQ)―a validated assessment of an executive’s strategic thinking, planning, and execution With practical tools and dozens of real-world examples, readers of Strategic will immediately be able to set direction, create advantage, and achieve executive excellence. Be more than tactical—be Strategic.
Author: Jerry R. Wilson Publisher: Red Wheel/Weiser ISBN: 1564148297 Category : Business & Economics Languages : en Pages : 209
Book Description
Citing a correlation between common, inefficient practices and low employee productivity, a volume of easily implemented ideas for business owners argues against artificial incentives and harsh methods while suggesting jargon-free, motivational strategies for improved performance.
Author: David Bessmer
Author: David Bessmer
Author: Richard Danson Brown
Author: Dan Shapiro
Author: Bessie G. Redfield
Author: Donald A. Bird
Author: Association of Departments of Foreign Languages (U.S.)
Author: Matthew R. Kay
Author: Paul Carley
Author: Rich Horwath
Author: Jerry R. Wilson