Author: John W. Billheimer Publisher: ISBN: Category : High occupancy vehicle lanes Languages : en Pages : 360
Book Description
This High Occupancy Vehicle (HOV) Marketing Manual is designed to provide marketing and HOV professionals with practical guidelines for improving the public awareness, understanding, acceptance, and use of HOV facilities. The organization of the manual features four main sections. The first section, Introduction, contains highlights from case studies of HOV marketing experience and summarizes a few key principles of successful marketing gleaned from these studies. The next main section, Planning the Campaign, addresses such key topics as market research, campaign strategy, marketing materials, and constituency building. The third main section, Implementing the Campaign, covers media relations, advertising placement, promotion, community relations, and ongoing marketing activities. The last major section, Monitoring and Evaluation, discusses the need to monitor and assess the marketing campaign, public response, and HOV lane performance. Finally, Appendices contain sample marketing materials from a variety of HOV projects, project data, the case studies themselves, and a list of contacts who have had experience marketing HOV lanes in various parts of the country.
Author: Texas Transportation Institute Publisher: Transportation Research Board National Academy of Sciences ISBN: Category : High occupancy vehicle lanes Languages : en Pages : 876
Author: Publisher: Transportation Research Board ISBN: 0309098653 Category : Local transit Languages : en Pages : 139
Book Description
"The third edition Traveler Response to Transportation System Changes Handbook provides comprehensive information on travel demand effects of alternative urban transportation policies, operating approaches and systems, and built environment options, by building upon, expanding, and selectively replacing the earlier editions to provide a contemporary assessment of the experience and insights gained from the application and analysis of various system changes and alternatives. The focus is on aiding transportation, transit, and land use planners in their conduct of travel demand and related analyses, and to inform elected officials, administrators, operators, designers, and the general public as well. The Traveler Response to Transportation System Changes Handbook consists of the Chapter 1 introductory materials and 15 stand-alone published topic area chapters. Each topic area chapter provides traveler response findings including supportive information and interpretation, and also includes case studies and a bibliography consisting of the references utilized as sources. Please note that Chapters 4, 7, and 8 have been deferred for a future TCRP project effort. The Handbook findings derive primarily from reported results and analyses of real-world transportation system and policy applications and trials. Experimental or quasi-experimental empirical data have been the information source of choice. Other empirical data derivations and simple accounts of outcomes have been employed as necessary. Forecasts and other estimates derived from travel demand model applications and similar techniques have been used, but on a very selective basis; mostly for augmenting the empirical data where gaps exist, and for providing additional insights and context. TCRP Report 95: Traveler Response to Transportation System Changes Handbook will be of interest to transit, transportation, and land use planning practitioners; transportation engineers; land developers, employers, and school administrators; researchers and educators; and professionals across a broad spectrum of transportation and planning; metropolitan planning organizations; and local, state, and federal government agencies."--taken from publisher web site.
Author: Charles A. Fuhs Publisher: Transportation Research Board ISBN: 9780309053129 Category : Technology & Engineering Languages : en Pages : 92
Book Description
This synthesis will be of interest to transportation planners, highway engineers, environmental personnel, highway design engineers, transit planners, highway administrators, and others concerned with the planning, design, and operational features of preferential high- occupancy vehicle (HOV) lanes on highways. Information is provided on the current and proposed state of the practice in North America. This synthesis describes the state of the art with respect to preferential treatment for HOVs on highways. This report of the Transportation Research Board provides information on long-distance facilities, such as barrier-separated, concurrent-flow (separated and nonseparated), and contraflow facilities, as well as on short-distance facilities, such as queue by-pass lanes. Planning, design, and operational features of each treatment are described. The issues and operating results are described, and specific case studies are included.
Author: John W. Billheimer
Author: Katherine F. Turnbull
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Author: Texas Transportation Institute
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Author: Charles A. Fuhs
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