High Occupancy Toll (HOT) Lanes Marketing Toolkit

High Occupancy Toll (HOT) Lanes Marketing Toolkit PDF Author: United States. Federal Highway Administration
Publisher:
ISBN:
Category : High occupancy vehicle lanes
Languages : en
Pages :

Book Description


High Occupancy Vehicle (HOV) Lane Marketing Manual

High Occupancy Vehicle (HOV) Lane Marketing Manual PDF Author: John W. Billheimer
Publisher:
ISBN:
Category : High occupancy vehicle lanes
Languages : en
Pages : 360

Book Description
This High Occupancy Vehicle (HOV) Marketing Manual is designed to provide marketing and HOV professionals with practical guidelines for improving the public awareness, understanding, acceptance, and use of HOV facilities. The organization of the manual features four main sections. The first section, Introduction, contains highlights from case studies of HOV marketing experience and summarizes a few key principles of successful marketing gleaned from these studies. The next main section, Planning the Campaign, addresses such key topics as market research, campaign strategy, marketing materials, and constituency building. The third main section, Implementing the Campaign, covers media relations, advertising placement, promotion, community relations, and ongoing marketing activities. The last major section, Monitoring and Evaluation, discusses the need to monitor and assess the marketing campaign, public response, and HOV lane performance. Finally, Appendices contain sample marketing materials from a variety of HOV projects, project data, the case studies themselves, and a list of contacts who have had experience marketing HOV lanes in various parts of the country.

Evaluating Criteria for Adapting HOV Lanes to HOT Lanes

Evaluating Criteria for Adapting HOV Lanes to HOT Lanes PDF Author:
Publisher:
ISBN:
Category : High occupancy vehicle lanes
Languages : en
Pages : 112

Book Description
This report describes research sponsored by the Texas Department of Transportation (TxDOT) to develop a decision-support tool to aid in evaluating key issues related to converting a high-occupancy vehicle (HOV) lane to a high-occupancy/toll (HOT) lane. The tool includes three broad categories of factors to consider, including facility considerations, performance considerations, and institutional considerations. Finally, the research incorporates simple trade-off tools to allow TxDOT and local entities to assemble all relevant factors into an analysis to aid decision makers in evaluating the available options. The analysis tool was developed in Visual Basic.Net®. the program is called the High-Occupancy/Toll STrategic Analysis Rating Tool (HOT START), and it is designed to be easily tailored to local needs. The report also provides an application of the tool to a hypothetical freeway.

Marketing the Managed Lanes Concept

Marketing the Managed Lanes Concept PDF Author: Tina Collier
Publisher:
ISBN:
Category : Congestion pricing
Languages : en
Pages : 54

Book Description


Feasibility of Implementing High Occupancy Toll (HOT) Lanes in Indiana

Feasibility of Implementing High Occupancy Toll (HOT) Lanes in Indiana PDF Author: Ronald William Davis
Publisher:
ISBN: 9781109395204
Category : High occupancy vehicle lanes
Languages : en
Pages : 117

Book Description


Considerations for High Occupancy Vehicle (HOV) to High Occupancy Toll (HOT) Lanes Conversions Guidebook

Considerations for High Occupancy Vehicle (HOV) to High Occupancy Toll (HOT) Lanes Conversions Guidebook PDF Author:
Publisher:
ISBN:
Category : High occupancy vehicle lanes
Languages : en
Pages : 76

Book Description
The intent of this study is to explore the planning, design, and ongoing operation and maintenance of HOT facilities and to provide lessons learned and applicable technical guidance that will assist the state and local transportation planners and designers in determining the conditions where HOV conversion to HOT lanes is feasible. The study reviewed a broad range of operational HOT facilities from having been operational many years to recently being opened. The study reviewed the activities of each in the planning, design, implementation and operations with special attention given to institutional, design, and operational challenges. The guidebook provides a summary of the best practices and lessons learned from those HOT facilities currently in operation. The result is "Best Practices Top 20" list that evolved as each of the facilities learned or re-learned what other HOT facilities had previously learned. The result was a re-occurring list of "to do"s and what "not to do" to minimize issues during the HOV to HOT transition process.

The Prospects for High Occupancy/toll (HOT) Lanes

The Prospects for High Occupancy/toll (HOT) Lanes PDF Author: Joy Dahlgren
Publisher:
ISBN:
Category : Express highways
Languages : en
Pages : 14

Book Description


An Examination of Factors Affecting High Occupancy Toll Lane Demand

An Examination of Factors Affecting High Occupancy Toll Lane Demand PDF Author: Justice Appiah
Publisher:
ISBN:
Category :
Languages : en
Pages :

Book Description
In recent years, high occupancy/toll (HOT) lanes have gained increasing recognition as a potential method of managing traffic congestion. HOT lanes combine pricing and vehicle occupancy restrictions to optimize the demand for high occupancy vehicle (HOV) lanes. Besides having all the advantages of traditional HOV lanes, HOT lanes can also generate revenue to help finance various operation and maintenance programs. At present there are four fairly well established HOT lane projects in the United States: two in Houston, Texas, and one each in San Diego, and Riverside County, California. After 6 years in operation, Houston's HOT lanes receive comparatively lower patronage than the two California projects. An understanding of why people choose to use HOT lanes will be vital to improving the performance of existing HOT facilities and will also shed light on policy decisions regarding future HOT lane investments. This study examined the relative importance of different parameters which could be expected to influence the demand for HOT lanes using standard statistical and discrete choice modeling techniques on survey data from Houston's HOT lane users. The study showed that, controlling for other variables, trip length, the driver's perception of travel time savings offered by the HOT lanes, frequency of travel in the freeway corridor, trip purpose, and the amount of time spent on carpool formation were good predictors of HOT lane usage. Socioeconomic characteristics such as age and level of education were also good indicators of the frequency of HOT lane usage whereas household size, occupation, and hourly wage rate were not. Gender and annual household income were only loosely related to HOT lane usage. Inelastic responses to minor changes in the toll coupled by responses to a question regarding participants feeling towards the $2.00 toll, suggested that the toll was not a major deterrent to HOT lane usage. A primary deterrent was the need for one passenger to use the HOT lane when free use required two passengers. However, travelers who shared the toll with their carpool partners were likely to have made more frequent HOT lane trips than those who bore the entire cost.

Microsimulation Modeling of High Occupancy Toll (HOT) Concept in HOV Lanes

Microsimulation Modeling of High Occupancy Toll (HOT) Concept in HOV Lanes PDF Author: Wilfred W. Recker
Publisher:
ISBN:
Category : Automobile drivers
Languages : en
Pages : 97

Book Description


High Occupancy Vehicle/toll Lanes

High Occupancy Vehicle/toll Lanes PDF Author: Joy Dahlgren
Publisher:
ISBN:
Category : High occupancy vehicle lanes
Languages : en
Pages : 33

Book Description