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Author: Fiona Mclean Publisher: Routledge ISBN: 1134743157 Category : Business & Economics Languages : en Pages : 268
Book Description
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Author: Fiona Mclean Publisher: Routledge ISBN: 1134743157 Category : Business & Economics Languages : en Pages : 268
Book Description
Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Author: David Dean Publisher: Routledge ISBN: 1134895208 Category : Business & Economics Languages : en Pages : 190
Book Description
Museum Exhibition is the only textbook of its kind to consider exhibition development using both theory and practice in an integrated approach. This comprehensive study covers care of exhibits, writing accompanying text, using new technology, exhibition evaluation, administration and content for a wide range of collections. It provides a complete outline for all those concerned with providing displays in museums and other cultural heritage contexts.
Author: Michael Fopp Publisher: Routledge ISBN: 1134867697 Category : Business & Economics Languages : en Pages : 252
Book Description
The current economic climate, coupled with an all embracing desire for museums to be respondent to 'the market' make a proper grounding in management essential. The 'bottom line' is one of the most powerful measures of management performance. Museums and galleries invariably have a neutral bottom line, they are not set up to make a profit and many of them are constrained by governmental accounting rules and charity legislation. Managing these organisations is difficult and this book tackles the issues that make it easier. Managing the Museum examines the highly sophisticated principles and techniques of modern business management from the perspective of museums and galleries and delineates their practical application. This volume surveys the day-to-day issues of time management, delegation and recruitment to the problems of strategic planning and initiating and controlling conflict and change. This study incorporates the needs of both the independent and national sectors and discusses the links between the museum and commerce.
Author: Marion S. Lane Publisher: Bloomsbury Publishing USA ISBN: 0313076170 Category : History Languages : en Pages : 216
Book Description
Founded in 1866, the American Society for the Prevention of Cruelty to Animals was the nation's first animal welfare organization. The society had its origins in the fervor for social reform that characterized the era following the Civil War. Its founder, Henry Bergh, organized the ASPCA because of his abhorrence of injustice — personally, he was never especially interested in animals. The society's agents—known in the early years as Bergh's men—were empowered to enforce the law throughout the state. Bergh used the media to advance his cause, and many of the issues that he confronted were covered in the press. Heritage of Care brings these early efforts to life again. After Bergh's death, the ASPCA's original mission to provide effective means for the prevention of cruelty to animals drew committed men and women to continue the work. From 1894 to 1994, the ASPCA handled animal control for New York City, changing the image of dog pounds to animal shelters by introducing the concept of a professional staff. And just as Bergh preached kindness to children in the orphanages of old New York, his successors instilled caring attitudes through the new medium of television, and later through the Internet. Heritage of Care brings the society's work up-to-date. It is an insider's look at Bergh's men and Bergh's women of the twenty-first century.
Author: Joel E. Yeager, Publisher: Bookbaby ISBN: 9781543950250 Category : Medical Languages : en Pages : 0
Book Description
America's insurance-driven healthcare system is a mess. It's a cause of frustration to both patients who can't afford care and physicians who are overloaded by bureaucracy. After experiencing near-burnout early in his professional career, Dr. Yeager embarked on a vintage model of healthcare which eliminates third-party payors and returns medicine to the historic covenant of trust between patient and physician. Using vignettes from his primary care practice, he outlines a model which is far simpler and cheaper than it might appear. Transforming Healthcare Together provides a historical overview as well as an analysis of our current crisis and outlines a faith-based cooperative partnership between physicians, patients, and pastors.
Author: Sheena MacKellar Goulty Publisher: Routledge ISBN: 1134904789 Category : Business & Economics Languages : en Pages : 301
Book Description
Heritage gardens create huge management headaches. How does one preserve a garden designed for the enjoyment of the few when the advent of the many grinds it away to nothing? The answer, as presented in Heritage Gardens is a subterfuge: preserve the illusion of the created environment as originally conceived, but adjust it using more durable materials: plants and designs which require less cultivation. Of all the problems facing the heritage industry today, the managment of gardens and landscape environment create some of the greatest difficulties. This book seeks to provide some of the answers.
Author: May Cassar Publisher: Routledge ISBN: 1134546793 Category : Business & Economics Languages : en Pages : 181
Book Description
The key to the survival of museum collections is a stable indoor environment and vital to this is a well-maintained building with effective environmental services. Environmental Management sets out clearly the theory and practice of achieving an appropriate museum environment for both collections and people. The book emphasises the need for planning and places the environmental needs of museum collections at the forefront of the responsibilities of museum managers. May Cassar stresses the role of the building as the first line of defence against environmental instability, recognising the importance of regular environmental monitoring and control, and the division of museum spaces into critical areas housing collections and non-critical areas accommodating offices, cafes and communal spaces. Environmental Management presents a strategic approach to environmental management, in contrast to the piecemeal approach to environmental monitoring and control still practised by many museums. However, rather than providing ready solutions and rigid rules, the book introduces principles and ideas on which to base decisions about creating the appropriate environment.
Author: Fondation de France Publisher: Psychology Press ISBN: 9780415069946 Category : Art Languages : en Pages : 240
Book Description
This volume provides access to some of the best practice in the provision for the disabled, and sets out an agenda for future action in museums worldwide.Essential reading for all professionals concerned with museums and the cultural heritage, with the architecture and design of museums and for those providing service for the disabled. The volume provides access to some of the best practice in the provision for the disabled, and sets out an agenda for future action in museums worldwide.
Author: Jane R. Glaser Publisher: Routledge ISBN: 113563467X Category : Business & Economics Languages : en Pages : 313
Book Description
Surveying over thirty different positions in the museum profession, this is the essential guide for anyone considering entering the field, or a career change within it. From exhibition designer to shop manager, this comprehensive survey views the latest trends in museum work and the broad-ranging technological advances that have been made. For any professional in the field, this is a crucially useful book for how to prepare, look for and find jobs in the museum profession.