Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 40
Book Description
Helene Curtis Industries, Inc. V. Church & Dwight Co. V. Helene Curtis Industries, Inc
Author: Helene Curtis Industries, Inc. V. Church & Dwight Co. V. Helene Curtis Industries, Inc
Author: The Psychology Behind Trademark Infringement and Counterfeiting
Author: J. L. ZaichkowskyPublisher: Psychology Press
ISBN: 1317824458
Category : Business & Economics
Languages : en
Pages : 322
Book Description
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to the area of trademark infringement and counterfeiting. Principles and theories from psychology and how they are relevant to consumers' perceptions in the marketplace are used to explain why competitors steal the intellectual property of another company or entity. The possibility of brand imitation or counterfeiting should be contemplated in designing new products or brand packaging, just as it is in the printing of currency. It is the intent of The Psychology Behind Trademark Infringement and Counterfeiting to provide those involved in commerce with some understanding, some ideas, and perhaps some strategy for building differentiated brands that are easy to protect. Brand managers, expert witnesses to trademark cases, intellectual property lawyers, and academics of consumer behavior and marketing will find this book useful to understanding consumer motives and processes of trademark infringement and counterfeiting. It could be used as a textbook in courses on marketing.
CLC of America, Inc. V. Scheuer
Author: Trademarks and the Federal Trade Commission
Author: United States. Congress. House. Committee on the Judiciary. Subcommittee on Courts, Civil Liberties, and the Administration of JusticePublisher:
ISBN:
Category : Government publications
Languages : en
Pages : 608
Book Description
Decisions of the United States Courts Involving Copyright, 1983
Author: Henri's Food Products Co., Inc. V. Tasty Snacks, Inc
Author: Nunley V. Stokely-Van Camp, Inc
Author: ALR Federal Tables
Author: Publisher:
ISBN:
Category : American law reports
Languages : en
Pages : 1058
Book Description
Author: