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Author: Chip Heath
Publisher: Crown Currency
ISBN: 030759016X
Category : Business & Economics
Languages : en
Pages : 322

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Book Description
Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

Author: Ernesto Nelson
Publisher: Prabhat Prakashan
ISBN:
Category : Literary Criticism
Languages : en
Pages : 360

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Descubre la riqueza cultural de América Latina con «Heath's Modern Language Series: The Spanish American Reader» de Ernesto Nelson Embárcate en un viaje literario a través de América Latina con la destacada antología de Ernesto Nelson. «Heath's Modern Language Series: The Spanish American Reader» es una colección esencial que reúne las voces más influyentes y las obras más representativas de la literatura hispanoamericana, proporcionando una visión amplia y profunda de su diversidad cultural y literaria. Sumérgete en los relatos y poemas de autores icónicos como José Martí, Rubén Darío y Gabriela Mistral, cuyas obras capturan el espíritu y las experiencias de sus respectivos países. Desde el modernismo hasta el realismo mágico, esta antología abarca una variedad de estilos y movimientos literarios, ofreciendo a los lectores una comprensión completa de la evolución de la literatura en América Latina. Ernesto Nelson, con su aguda selección y comentarios esclarecedores, guía a los lectores a través de los temas y motivos recurrentes que caracterizan la literatura hispanoamericana. Explorando temas como la identidad, la política, la naturaleza y el mestizaje, Nelson proporciona un contexto valioso que enriquece la apreciación de cada obra incluida. El tono del libro es accesible y educativo, ideal tanto para estudiantes como para aficionados a la literatura que buscan profundizar en la riqueza cultural de América Latina. La recepción crítica ha sido favorable, destacando la habilidad de Nelson para seleccionar textos que no solo son representativos, sino también profundamente conmovedores y significativos. En comparación con otras antologías, «The Spanish American Reader» se distingue por su enfoque inclusivo y su capacidad para presentar una imagen completa de la literatura hispanoamericana. Cada selección está cuidadosamente escogida para mostrar la variedad y la profundidad de la producción literaria de la región, haciendo de esta antología una herramienta invaluable tanto para el estudio académico como para el disfrute personal. A nivel personal, esta colección resuena por su capacidad para transportar al lector a través de diferentes épocas y paisajes de América Latina, permitiendo una conexión profunda con las voces y las historias que han dado forma a la identidad cultural de la región. La pasión de Ernesto Nelson por la literatura hispanoamericana se refleja en cada página, invitando a los lectores a compartir su fascinación y aprecio. En resumen, «Heath's Modern Language Series: The Spanish American Reader» es más que una simple colección de textos; es una celebración de la diversidad y la riqueza de la literatura hispanoamericana. No pierdas la oportunidad de explorar este tesoro literario. Adquiere tu copia hoy mismo y descubre la profundidad y la belleza de las letras hispanoamericanas. ¡No dejes pasar la oportunidad de sumergirte en la literatura hispanoamericana! Consigue tu ejemplar de «Heath's Modern Language Series: The Spanish American Reader» y descubre las voces y las historias que han dado forma a la identidad cultural de América Latina.

Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1982165456
Category : Business & Economics
Languages : en
Pages : 208

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A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

Author: Chip Heath
Publisher: Random House Canada
ISBN: 0307361144
Category : Self-Help
Languages : en
Pages : 326

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The four principles that can help us to overcome our brains' natural biases to make better, more informed decisions--in our lives, careers, families and organizations. In Decisive, Chip Heath and Dan Heath, the bestselling authors of Made to Stick and Switch, tackle the thorny problem of how to overcome our natural biases and irrational thinking to make better decisions, about our work, lives, companies and careers. When it comes to decision making, our brains are flawed instruments. But given that we are biologically hard-wired to act foolishly and behave irrationally at times, how can we do better? A number of recent bestsellers have identified how irrational our decision making can be. But being aware of a bias doesn't correct it, just as knowing that you are nearsighted doesn't help you to see better. In Decisive, the Heath brothers, drawing on extensive studies, stories and research, offer specific, practical tools that can help us to think more clearly about our options, and get out of our heads, to improve our decision making, at work and at home.

Author: Heath Hardage Lee
Publisher: St. Martin's Press
ISBN: 125016110X
Category : History
Languages : en
Pages : 334

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"With astonishing verve, The League of Wives persisted to speak truth to power to bring their POW/MIA husbands home from Vietnam. And with astonishing verve, Heath Hardage Lee has chronicled their little-known story — a profile of courage that spotlights 1960s-era military wives who forge secret codes with bravery, chutzpah and style. Honestly, I couldn’t put it down." — Beth Macy, author of Dopesick and Factory Man "Exhilarating and inspiring." — Elaine Showalter, Washington Post The true story of the fierce band of women who battled Washington—and Hanoi—to bring their husbands home from the jungles of Vietnam. On February 12, 1973, one hundred and sixteen men who, just six years earlier, had been high flying Navy and Air Force pilots, shuffled, limped, or were carried off a huge military transport plane at Clark Air Base in the Philippines. These American servicemen had endured years of brutal torture, kept shackled and starving in solitary confinement, in rat-infested, mosquito-laden prisons, the worst of which was The Hanoi Hilton. Months later, the first Vietnam POWs to return home would learn that their rescuers were their wives, a group of women that included Jane Denton, Sybil Stockdale, Louise Mulligan, Andrea Rander, Phyllis Galanti, and Helene Knapp. These women, who formed The National League of Families, would never have called themselves “feminists,” but they had become the POW and MIAs most fervent advocates, going to extraordinary lengths to facilitate their husbands’ freedom—and to account for missing military men—by relentlessly lobbying government leaders, conducting a savvy media campaign, conducting covert meetings with antiwar activists, and most astonishingly, helping to code secret letters to their imprisoned husbands. In a page-turning work of narrative non-fiction, Heath Hardage Lee tells the story of these remarkable women for the first time. The League of Wives is certain to be on everyone’s must-read list.

Author: Richard J. Heath
Publisher:
ISBN: 9780964142312
Category : Businessmen
Languages : en
Pages : 0

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Many families dream of starting a business and creating a long-lasting legacy for furture generations. After a humble childhood filled with economic hardship, L.S. Heath pursued that dream for his family...

Author: Carly Heath
Publisher: Soho Press
ISBN: 1641292822
Category : Young Adult Fiction
Languages : en
Pages : 337

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A genre-defying debut, this queer historical YA centers a wild and reckless trio who fly in the face of small-town tradition—full of compassion, love, and determination to live the lives of their choosing. It’s 1904 on an island just west of Norway, and Asta Hedstrom doesn’t want to marry her odious betrothed, Nils. But her mother believes she should be grateful for the possibility of any domestic future, given her single-sided deafness, unconventional appearance, and even stranger notions. Asta would rather spend her life performing in the village theater with her fellow outcasts: her best friend Gunnar Fuglestad and his secret boyfriend, wealthy Erlend Fournier. But the situation takes a dire turn when Nils lashes out in jealousy—gravely injuring Gunnar. Shunning marriage for good, Asta moves with Gunnar and Erlend to their secluded cabin above town. With few ties left to their families, they have one shot at gaining enough kroner to secure their way of life: win the village’s annual horse race. Despite Gunnar’s increasing misgivings, Asta and Erlend intend to prove this unheard-of arrangement will succeed. Asta trains as a blacksmith; Erlend cares for recovering Gunnar. But as race day approaches, the villagers’ hateful ignorance only grows stronger. With this year’s competition proving dangerous for the trio, Asta and Erlend soon find they face another equally deadly peril: the possibility of losing Gunnar, and their found family, forever.

Author: Dan Heath
Publisher: Simon and Schuster
ISBN: 1982134747
Category : Business & Economics
Languages : en
Pages : 320

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Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

Author: Chip Heath
Publisher: Simon and Schuster
ISBN: 1501147765
Category : Business & Economics
Languages : en
Pages : 320

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Book Description
The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Author: Andrew Heath
Publisher: University of Pennsylvania Press
ISBN: 0812251113
Category : History
Languages : en
Pages : 296

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In the 1840s, Philadelphia was poised to join the ranks of the world's great cities, as its population grew, its manufacturing prospered, and its railroads reached outward to the West. Yet epidemics of riot, disease, and labor conflict led some to wonder whether growth would lead to disintegration. As slavery and territorial conquest forced Americans to ponder a similar looming disunion at the national level, Philadelphians searched for ways to hold their city together across internal social and sectional divisions—a project of consolidation that reshaped their city into the boundaries we know today. A bold new interpretation of a crucial period in Philadelphia's history, In Union There Is Strength examines the social and spatial reconstruction of an American city in the decades on either side of the American Civil War. Andrew Heath follows Philadelphia's fortunes over the course of forty years as industrialization, immigration, and natural population growth turned a Jacksonian-era port with a population of two hundred thousand into a Gilded Age metropolis containing nearly a million people. Heath focuses on the utopian socialists, civic boosters, and municipal reformers who argued that the path to urban greatness lay in the harmonious consolidation of jarring interests rather than in the atomistic individualism we have often associated with the nineteenth-century metropolis. Their rival visions drew them into debates about the reach of local government, the design of urban space, the character of civic life, the power of corporations, and the relations between labor and capital—and ultimately became entangled with the question of national union itself. In tracing these links between city-making and nation-making in the mid-nineteenth century, In Union There Is Strength shows how its titular rallying cry inspired creative, contradictory, and fiercely contested ideas about how to design, build, and live in a metropolis.