Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 724
Book Description
Hearst's Magazine-World Today
Author: Hearst's Magazine, the World To-day
Author: The Twentieth Century Magazine
Author: Benjamin Orange FlowerPublisher:
ISBN:
Category : Twentieth century
Languages : en
Pages : 622
Book Description
Hearst's International
Author: Publisher:
ISBN:
Category : American periodicals (General)
Languages : en
Pages : 768
Book Description
Hearst's Magazine
Author: The Printing Art Sample Book
Author: Camera Craft
Author: The World's Work
Author: Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 870
Book Description
A history of our time.
Managing Today’s News Media
Author: Samir HusniPublisher: CQ Press
ISBN: 1506300677
Category : Language Arts & Disciplines
Languages : en
Pages : 252
Book Description
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce "The 4Cs Strategy" to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Every chapter in the book relates to one or more of these four key principles: Customer – Each platform must offer a unique experience to the customer. Choice – The audience has more options than ever, and news organizations must work harder to be the preferred choice. Control – Sharing power and control with the audience is now a necessary part of running a successful news operation. Change – Companies can manage change through adaptation. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Author: