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Author: Steven G. Hillestad Publisher: Jones & Bartlett Learning ISBN: 1284181618 Category : Medical Languages : en Pages : 338
Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Steven G. Hillestad Publisher: Jones & Bartlett Learning ISBN: 1284181618 Category : Medical Languages : en Pages : 338
Book Description
Health Care Market Strategy: From Planning to Action, Fifth Edition, a standard reference for nearly 20 years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics. Put the concepts you learned in introductory marketing courses into action using the authors’ own unique model—called the strategy/action match—from which you will learn how to determine exactly which tactics to employ in a variety of settings.
Author: Berkowitz Publisher: Jones & Bartlett Publishers ISBN: 1284094316 Category : Business & Economics Languages : en Pages : 609
Book Description
Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
Author: George B. Moseley Publisher: Jones & Bartlett Learning ISBN: 0763734160 Category : Business & Economics Languages : en Pages : 361
Book Description
This is the definitive textbook on strategic planning and management in health care organizations for those pursuing a career in health care in undergraduate, business, and medical schools, and ancillary health professions such as nursing or physician assistant, as well as for established health care professionals, including doctors, who are completing programs and degrees in business administration to prepare themselves for greater involvement in the management of health care delivery. This book features all the basic information on strategic planning and management within the unique context of organizations concerned with the delivery and financing of health care. It notes the singular strategic environment in health care, explaining the special procedures and options available to health care organizations, and providing real-life examples in the form of case studies.
Author: Roice D. Luke Publisher: Asociation of University Programs in Health Administration/Health Administration Press ISBN: Category : Medical Languages : en Pages : 312
Book Description
With a focus on the five P's of competitive advantage--power, position, pace, potential, performance--this text selectively applies and adapts the concepts and methods of strategy analysis to the unique constraints and realities of the healthcare industry. It also discusses how to access market structure, an activity that is critically important in today's competitive enviornment. Instructor Resources: Chapter-specific teaching tips, study questions, and PowerPoint slides. To see a sample, click the link in the right-hand navigation bar.
Author: Harvard Business Review Publisher: Harvard Business Press ISBN: 1633694313 Category : Business & Economics Languages : en Pages : 207
Book Description
Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization’s strategy development and execution. Leading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to: Understand how the rules of corporate competition translate to the healthcare sector Craft a vision for an uncertain future Segment your market to better serve diverse patient populations Achieve the best health outcomes--at the lowest cost Learn what disruptive innovation means for healthcare Use the Balanced Scorecard to measure your progress This collection of articles includes "What Is Strategy?" by Michael E. Porter; "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Health Care Needs Real Competition," by Leemore S. Dafny and Thomas H. Lee; "Building Your Company's Vision," by Jim Collins and Jerry I. Porras; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Will Disruptive Innovations Cure Health Care?" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Rediscovering Market Segmentation," by Daniel Yankelovich and David Meer; "The Office of Strategy Management," by Robert S. Kaplan and David P. Norton; and "The Strategy That Will Fix Health Care," by Michael E. Porter and Thomas H. Lee.
Author: Gamini Gunawardane Publisher: World Scientific ISBN: 9813279532 Category : Business & Economics Languages : en Pages : 515
Book Description
This book aims to comprehensively address several modern concepts and practices in health care marketing not sufficiently addressed by existing literature. This includes the integrated nature of health care marketing, operations management, IT and human resource management; increased use of digital technology and social media; emphasis on enhancing customer-patient experience when strategizing and implementing health care marketing; application of modern services marketing concepts to health care marketing mix, among others.It also addresses recent changes in the U.S. health care industry. Some key issues covered are the increase in federal and state government involvement and oversight of health care delivery; increase in laws and regulations affecting health care management and marketing; growth of specialized health care markets such as Medicare, Medicaid and Affordable Care Act; globalization of health care and greater focus on legal and ethical health care marketing practices.Modern Health Care Marketing is an essential read to understand the integrated nature of health care marketing in the technologically driven, customer/patient-focused and globalized environment. It is also a useful reference for professionals to pick up best practices on addressing challenges faced in the modern health care industry.
Author: Sarmad Sadeghi Publisher: Jones & Bartlett Publishers ISBN: 0763795402 Category : Business & Economics Languages : en Pages : 310
Book Description
Healthcare organizations are increasingly under financial and regulatory pressures to improve the quality of care they deliver. However many organizations are challenged in their ability to fully integrate quality improvement measures into the strategic planning process.
Author: Steven G. Hillestad Publisher: Jones & Bartlett Learning ISBN: 9780763747992 Category : Business & Economics Languages : en Pages : 322
Book Description
With this book your students will learn step-by-step how to develop and implement a successful marketing strategy for health care facilities.
Author: Steven G. Hillestad
Author: Steven G. Hillestad
Author: Berkowitz
Author: George B. Moseley
Author: Roice D. Luke
Author: Harvard Business Review
Author: Gamini Gunawardane
Author: Sarmad Sadeghi
Author: Steven G. Hillestad
Author: 
Author: Harvard Business Review