Author: Paul Ellsworth TriemPublisher:
ISBN:
Category : Mental healing
Languages : en
Pages : 170
Book Description
The Power of Co-Creation
Author: Venkat RamaswamyPublisher: Simon and Schuster
ISBN: 1439181063
Category : Business & Economics
Languages : en
Pages : 290
Book Description
Apple embraced co-creation to enhance the speed and scope of its innovation, generating over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning product lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a community of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stakeholders—bringing them into the process of value creation and engaging them in enriched experiences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with companies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Amazon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view customers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of quality, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sustainable growth, productivity, and profits in the future.
Nautilus Magazine of New Thought
Author: Elizabeth Jones TownePublisher:
ISBN:
Category : New Thought
Languages : en
Pages : 72
Book Description
The Public
Author: Health and Power Through Creation
Author: Paul EllsworthPublisher:
ISBN: 9780895402776
Category : Body, Mind & Spirit
Languages : en
Pages : 157
Book Description
1915. The author offers a method to help the reader achieve success, attain power of mind and body and for abundance of all good things. Contents: The Secret of Mastery; The Divine Mind; How to Awaken Sleeping Power; The Science of Receptivity; How to Master Habit; Building a Master Memory; The Secret of Dynamic Thinking; Physical Righteousness and Physical Immortality; How to Build Success; and The Three Planes of Healing. See other titles by this author available from Kessinger Publishing.
Science and Health with Key to the Scriptures
Author: Mary Baker EddyPublisher:
ISBN:
Category : Christian Science
Languages : en
Pages : 730
Book Description
Culture of Personality: Art and science of personal magnetism
Author: Theron Q. DumontPublisher:
ISBN:
Category : Personality
Languages : en
Pages : 268
Book Description
“The” Success Progress
Author: Brown LandoneThe Public Health Acts, Annotated
Author: Great BritainPublisher:
ISBN:
Category : Public health laws
Languages : en
Pages : 1556
Book Description
Hartmann's Who's who in Occult, Psychic and Spiritual Realms...in the United States and Foreign Countries
Author: How to Use New Thought in Home Life
Author: Elizabeth Jones TownePublisher:
ISBN:
Category : Conduct of life
Languages : en
Pages : 220
Book Description