Author: William Naill Otto
Publisher:
ISBN:
Category : College student newspapers and periodicals
Languages : en
Pages : 490

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Book Description

Author: William B Conerly
Publisher: Simon and Schuster
ISBN: 1440500991
Category : Business & Economics
Languages : en
Pages : 160

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Book Description
Businomics connects the dots between the economy and everyday business decisions including: Staffing levels Inventory Capital expenditures Financial structure Investments

Author: Paul LaRocque
Publisher: Marion Street Press, Inc.
ISBN: 9780972993708
Category : Language Arts & Disciplines
Languages : en
Pages : 102

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Book Description
A step-by-step guide to writing better headlines and captions.

Author: Ernest Hemingway
Publisher:
ISBN:
Category :
Languages : en
Pages : 276

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Book Description

Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.

Author: George C. Bastian
Publisher:
ISBN:
Category : Copy-reading
Languages : en
Pages : 286

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Book Description

Author: David Garfinkel
Publisher: Morgan James Publishing
ISBN: 1600370225
Category : Business & Economics
Languages : en
Pages : 148

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Book Description
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series

Author: Scott Dikkers
Publisher: Crown
ISBN: 0609804618
Category : Humor
Languages : en
Pages : 178

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Book Description
The Onion has quickly become the world's most popular humor publication, misinforming half a million readers a week with one-of-a-kind social satire both in print (on newsstands nationwide) and online from its remote office in Madison, Wisconsin. Witness the march of history as Editor-in-Chief Scott Dikkers and The Onion's award-winning writing staff present the twentieth century like you've never seen it before.

Author: Jakob Nielsen
Publisher: Pearson Education
ISBN: 0132798158
Category : Computers
Languages : en
Pages : 668

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Book Description
In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Author: Ingrid Mårdh
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 216

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Book Description