Headlines and By-lines PDF Download

Author: William Naill Otto
Publisher:
ISBN:
Category : College student newspapers and periodicals
Languages : en
Pages : 490

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Author: Ernest Hemingway
Publisher:
ISBN:
Category :
Languages : en
Pages : 276

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Author: William B Conerly
Publisher: Simon and Schuster
ISBN: 1440500991
Category : Business & Economics
Languages : en
Pages : 160

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Book Description
Businomics connects the dots between the economy and everyday business decisions including: Staffing levels Inventory Capital expenditures Financial structure Investments

Author: Ilene Strizver
Publisher: John Wiley & Sons
ISBN: 0470637552
Category : Design
Languages : en
Pages : 498

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Book Description
From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

Author: David Brock
Publisher: Scribl
ISBN: 1633482235
Category : Business & Economics
Languages : en
Pages : 30

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Book Description
If you have an online business, and even if you have a brick and mortar store with an online presence, you should be marketing to your customers and prospects through email. It is one of the most effective ways to increase sales and profits. But let’s get back to the subject lines. When you boil it down to the basics, email subject lines are nothing more than another type of headlines. In a...

Author: Jakob Nielsen
Publisher: Pearson Education
ISBN: 0132798158
Category : Computers
Languages : en
Pages : 668

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Book Description
In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Author: The Associated Press
Publisher: Basic Books
ISBN: 9780465082995
Category : Literary Collections
Languages : en
Pages : 0

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Book Description
A fully revised and updated edition of the bible of the newspaper industry

Author: Juan González
Publisher: Verso Books
ISBN: 1844676870
Category : History
Languages : en
Pages : 463

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Book Description
A landmark narrative history of American media that puts race at the center of the story. Here is a new, sweeping narrative history of American news media that puts race at the center of the story. From the earliest colonial newspapers to the Internet age, America’s racial divisions have played a central role in the creation of the country’s media system, just as the media has contributed to—and every so often, combated—racial oppression. News for All the People reveals how racial segregation distorted the information Americans received from the mainstream media. It unearths numerous examples of how publishers and broadcasters actually fomented racial violence and discrimination through their coverage. And it chronicles the influence federal media policies exerted in such conflicts. It depicts the struggle of Black, Latino, Asian, and Native American journalists who fought to create a vibrant yet little-known alternative, democratic press, and then, beginning in the 1970s, forced open the doors of the major media companies. The writing is fast-paced, story-driven, and replete with memorable portraits of individual journalists and media executives, both famous and obscure, heroes and villains. It weaves back and forth between the corporate and government leaders who built our segregated media system—such as Herbert Hoover, whose Federal Radio Commission eagerly awarded a license to a notorious Ku Klux Klan organization in the nation’s capital—and those who rebelled against that system, like Pittsburgh Courier publisher Robert L. Vann, who led a remarkable national campaign to get the black-face comedy Amos ’n’ Andy off the air. Based on years of original archival research and up-to-the-minute reporting and written by two veteran journalists and leading advocates for a more inclusive and democratic media system, News for All the People should become the standard history of American media.

Author: Ingrid Mårdh
Publisher:
ISBN:
Category : English language
Languages : en
Pages : 216

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Author: Victor O. Schwab
Publisher: Ravenio Books
ISBN:
Category : Business & Economics
Languages : en
Pages : 303

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Book Description
In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.