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Author: Shirley Roberts Publisher: J. Wiley ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
Successful marketing consultant Shirley Roberts offers a comprehensive picture of consumer dynamics and spending habits. The book gives business executives the tools they need to track, analyze, predict, and profit from emerging trends. Among Shirley Roberts's clients are Proctor & Gamble, Coca-Cola Ltd., and Ciba-Geigy Canada.
Author: Shirley Roberts Publisher: J. Wiley ISBN: Category : Business & Economics Languages : en Pages : 312
Book Description
Successful marketing consultant Shirley Roberts offers a comprehensive picture of consumer dynamics and spending habits. The book gives business executives the tools they need to track, analyze, predict, and profit from emerging trends. Among Shirley Roberts's clients are Proctor & Gamble, Coca-Cola Ltd., and Ciba-Geigy Canada.
Author: Terence C. M. Tse Publisher: Lioncrest Publishing ISBN: 9781619615540 Category : Business & Economics Languages : en Pages : 232
Book Description
Your business's success depends on how you prepare for the future. While business leaders of the past looked in the sideview mirror to predict the road ahead, we must now look at the greater forces affecting the social, business and economic world today-megatrends. Fortunately, world-renowned scholars and professors Terence Tse and Mark Esposito are here with a fresh, holistic way to think about tomorrow by preparing for it today: DRIVE. The DRIVE framework examines five interrelated megatrends: - Demographic and social changes - Resource scarcity - Inequalities - Volatility, complexity, and scale - Enterprising dynamics By observing today through the lens of DRIVE and understanding how megatrends influence one another, business owners, entrepreneurs, executives, policy makers and individuals can prepare for tomorrow. In this book, they will learn how to simplify the complexities around them, make better-informed decisions, and identify new business opportunities now. They will also discover how to prepare for uncertainty, own the global conversation, and illuminate the blind spots on the journey ahead. With real-world examples from today's top executives and policy advisors and in-depth analysis of each megatrend, DRIVE is the GPS system for the new global economy. So buckle up, set the destination, and let's hit the road.
Author: Martin Rees Publisher: Princeton University Press ISBN: 0691231060 Category : Computers Languages : en Pages : 280
Book Description
A provocative and inspiring look at the future of humanity and science from world-renowned scientist and bestselling author Martin Rees Humanity has reached a critical moment. Our world is unsettled and rapidly changing, and we face existential risks over the next century. Various outcomes—good and bad—are possible. Yet our approach to the future is characterized by short-term thinking, polarizing debates, alarmist rhetoric, and pessimism. In this short, exhilarating book, renowned scientist and bestselling author Martin Rees argues that humanity’s prospects depend on our taking a very different approach to planning for tomorrow. The future of humanity is bound to the future of science and hinges on how successfully we harness technological advances to address our challenges. If we are to use science to solve our problems while avoiding its dystopian risks, we must think rationally, globally, collectively, and optimistically about the long term. Advances in biotechnology, cybertechnology, robotics, and artificial intelligence—if pursued and applied wisely—could empower us to boost the developing and developed world and overcome the threats humanity faces on Earth, from climate change to nuclear war. At the same time, further advances in space science will allow humans to explore the solar system and beyond with robots and AI. But there is no “Plan B” for Earth—no viable alternative within reach if we do not care for our home planet. Rich with fascinating insights into cutting-edge science and technology, this accessible book will captivate anyone who wants to understand the critical issues that will define the future of humanity on Earth and beyond.
Author: Michio Kaku Publisher: Anchor ISBN: 0385530811 Category : Science Languages : en Pages : 456
Book Description
NATIONAL BESTSELLER • The renowned theoretical physicist and national bestselling author of The God Equation details the developments in computer technology, artificial intelligence, medicine, space travel, and more, that are poised to happen over the next century. “Mind-bending…. [An] alternately fascinating and frightening book.” —San Francisco Chronicle Space elevators. Internet-enabled contact lenses. Cars that fly by floating on magnetic fields. This is the stuff of science fiction—it’s also daily life in the year 2100. Renowned theoretical physicist Michio Kaku considers how these inventions will affect the world economy, addressing the key questions: Who will have jobs? Which nations will prosper? Kaku interviews three hundred of the world’s top scientists—working in their labs on astonishing prototypes. He also takes into account the rigorous scientific principles that regulate how quickly, how safely, and how far technologies can advance. In Physics of the Future, Kaku forecasts a century of earthshaking advances in technology that could make even the last centuries’ leaps and bounds seem insignificant.
Author: Susan Devan Harness Publisher: University of Nebraska Press ISBN: 1496219570 Category : Biography & Autobiography Languages : en Pages : 355
Book Description
2019 High Plains Book Award Winner for the Creative Nonfiction and Indigenous Writer categories In Bitterroot Susan Devan Harness traces her journey to understand the complexities and struggles of being an American Indian child adopted by a white couple and living in the rural American West. When Harness was fifteen years old, she questioned her adoptive father about her “real” parents. He replied that they had died in a car accident not long after she was born—except they hadn’t, as Harness would learn in a conversation with a social worker a few years later. Harness’s search for answers revolved around her need to ascertain why she was the target of racist remarks and why she seemed always to be on the outside looking in. New questions followed her through college and into her twenties when she started her own family. Meeting her biological family in her early thirties generated even more questions. In her forties Harness decided to get serious about finding answers when, conducting oral histories, she talked with other transracial adoptees. In her fifties she realized that the concept of “home” she had attributed to the reservation existed only in her imagination. Making sense of her family, the American Indian history of assimilation, and the very real—but culturally constructed—concept of race helped Harness answer the often puzzling questions of stereotypes, a sense of nonbelonging, the meaning of family, and the importance of forgiveness and self-acceptance. In the process Bitterrootalso provides a deep and rich context in which to experience life.
Author: Marian Salzman Publisher: John Wiley & Sons ISBN: 9780471273455 Category : Business & Economics Languages : en Pages : 264
Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author: Erica Smiley Publisher: Cornell University Press ISBN: 1501764837 Category : Political Science Languages : en Pages : 168
Book Description
In The Future We Need, Erica Smiley and Sarita Gupta bring a novel perspective to building worker power and what labor organizing could look like in the future, suggesting ways to evolve collective bargaining to match the needs of modern people—not only changing their wages and working conditions, but being able to govern over more aspects of their lives. Weaving together stories of real working people, Smiley and Gupta position the struggle to build collective bargaining power as a central element in the effort to build a healthy democracy and explore both existing levers of power and new ones we must build for workers to have the ability to negotiate in today and tomorrow's contexts. The Future We Need illustrates the necessity of centralizing the fight against white supremacy and gender discrimination, while offering paths forward to harness the power of collective bargaining in every area for a new era.
Author: Mohan Subramaniam Publisher: MIT Press ISBN: 0262046997 Category : Business & Economics Languages : en Pages : 314
Book Description
How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage. Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing. Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.
Author: Shirley Roberts
Author: Shirley Roberts
Author: Terence C. M. Tse
Author: Martin Rees
Author: Michio Kaku
Author: Harness Racing Victoria
Author: Susan Devan Harness
Author: Marian Salzman
Author: 
Author: Erica Smiley
Author: Mohan Subramaniam