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Author: Rusty Cawley Publisher: iUniverse ISBN: 0595301134 Category : Business & Economics Languages : en Pages : 200
Book Description
To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they won't mind getting there by destroying your company and marching over its corpse. These are the predatory journalists. They disguise themselves as "investigative reporters," but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and they're not about to let little things like facts, truth and context get in the way. Where do they get their stories? Often from Corporate America's most ruthless antagonists: plaintiff attorneys and social activists. Traditional PR says that you must kowtow to these thugs. Hardball PR says you can fight back--and win. Read this book. The life you save could belong to your company.
Author: Rusty Cawley Publisher: iUniverse ISBN: 0595301134 Category : Business & Economics Languages : en Pages : 200
Book Description
To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they won't mind getting there by destroying your company and marching over its corpse. These are the predatory journalists. They disguise themselves as "investigative reporters," but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and they're not about to let little things like facts, truth and context get in the way. Where do they get their stories? Often from Corporate America's most ruthless antagonists: plaintiff attorneys and social activists. Traditional PR says that you must kowtow to these thugs. Hardball PR says you can fight back--and win. Read this book. The life you save could belong to your company.
Author: Rusty Cawley Publisher: iUniverse ISBN: 0595301134 Category : Corporations Languages : en Pages : 199
Book Description
To all corporate executives: Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they won't mind getting there by destroying your company and marching over its corpse. These are the predatory journalists. They disguise themselves as "investigative reporters," but investigation is the least of their concerns. What they want is the hot headline that portrays you as a villain and that ignites public outrage. They know this is the fast track to stardom in the news media, and they're not about to let little things like facts, truth and context get in the way. Where do they get their stories? Often from Corporate America's most ruthless antagonists: plaintiff attorneys and social activists. Traditional PR says that you must kowtow to these thugs. Hardball PR says you can fight back--and win. Read this book. The life you save could belong to your company.
Author: John Lloyd Publisher: Bloomsbury Publishing ISBN: 0857737414 Category : Law Languages : en Pages : 175
Book Description
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two professions have vied with each other for primacy: journalists could open or close the gates, but PR had the stories, the contacts and often the budgets for extravagant campaigns. The arrival of the internet, and especially of social media, has changed much of that. These new technologies have turned the audience into players - who play an important part in making the reputation, and the brand, of everyone from heads of state to new car models vulnerable to viral tweets and social media attacks. Companies, parties and governments are seeking more protection - especially since individuals within these organisations can themselves damage, even destroy, their brand or reputation with an ill-chosen remark or an appearance of arrogance. The pressures, and the possibilities, of the digital age have given public figures and institutions both a necessity to protect themselves, and channels to promote themselves free of news media gatekeepers. Political and corporate communications professionals have become more essential, and more influential within the top echelons of business, politics and other institutions. Companies and governments can now - must now - become media themselves, putting out a message 24/7, establishing channels of their own, creating content to attract audiences and reaching out to their networks to involve them in their strategies Journalism is being brought into these new, more influential and fast growing communications strategies. And, as newspapers struggle to stay alive, journalists must adapt to a world where old barriers are being smashed and new relationships built - this time with public relations in the driving seat. The world being created is at once more protected and more transparent; the communicators are at once more influential and more fragile. This unique study illuminates a new media age.
Author: E.T. Smith Publisher: Abacus ISBN: 0349140952 Category : Sports & Recreation Languages : en Pages : 155
Book Description
PLAYING HARD BALL is a unique sports book, a cultural comparison of two national games - cricket, English in origin and American baseball - written from the viewpoint of a top-class practitioner of both codes. Ed Smith - the young Cambridge University and Kent batsman - has spent the winters since 1998 in Spring Training with the New York Mets baseball team. It has enabled Ed to contrast and compare arguably the two most iconic of sports from the inside. In fact, baseball had a thriving following in Britain until the Great War: Derby County's former stadium was called the Baseball Ground; Tottenham Hotspur was at first a baseball club. Apart from learning two very different techniques, Ed learned that the sports' ultimate heroes, the Babe and the Don - Babe Ruth and Don Bradman - might as well have come from different planets, whilst baseball's pristine Hall of Fame in Cooperstown is a far cry from the ramshackle cricket museum at Lord's. Ed Smith's PLAYING HARD BALL draws on these intriguing comparisons to paint a two-sided portrait of sports most illustrous 'hitting games'.
Author: Tim Healey Publisher: Rowman & Littlefield ISBN: 1493028596 Category : Travel Languages : en Pages : 193
Book Description
Grab a Zweigle's White Hot at Dwyer Stadium (built in 1939) and cheer on the Batavia Muckdogs. Join B.B. the Bluefish as he warms up the crowd at Bridgeport's Ballpark at Harbor Yard. Take in the view of Coney Island from the upper deck of MCU Park, home of the Brooklyn Cyclones. Watch from a box seat in Pawtucket as top Red Sox prospects try to make it to the bigs. . . . It's all part of minor league baseball in the Northeast. This book conveys the essence of the sport--from the sublime (summer nights under the lights cheering for a hometown team) to the ridiculous (racing bagels, cowboy monkeys, garish "alternate" uniforms--by visiting 27 minor league ballparks through the Northeast. It offers both a visitor's guide and an appealing narrative, covering the particulars of each venue--who plays there and when, how to get there, where to sit and what to eat--and describing what makes each park, and each team and town, special. It also offers a bit of history of the parks--the legends who played there and the great games they hosted. From Portland, Maine (home of the Sea Dogs) to Altoona, Pennsylvania (home of the Curve), this book features Triple-A, Double-A, and Single-A action from every part of the region.
Author: Bryan Tsao Publisher: ACTA Publications ISBN: 9780879463410 Category : Sports & Recreation Languages : en Pages : 372
Book Description
A comprehensive analysis of the entire 2007 baseball season from the first pitch to the last out, including a breakdown of the post season and the World Series. Key features include: ? Reviews of how 2005 played out in each of baseball's six divisions ? An in-depth look at the minor leagues ? Detailed team stats and graphs ? Team-by-team individual hitting and fielding numbers ? A postseason and World Series round up
Author: Janis Teruggi Page Publisher: SAGE Publications ISBN: 1506358055 Category : Language Arts & Disciplines Languages : en Pages : 927
Book Description
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Author: Thomas E. Van Hyning Publisher: McFarland ISBN: 9780786419708 Category : Sports & Recreation Languages : en Pages : 308
Book Description
Since its inception in 1938, the Liga de Beisbol Professional de Puerto Rico has launched the careers of numerous island players, including Ruben Gomez, Jerry Morales, Orlando Cepeda, Vic Power, Ruben Sierra and the greatest of all Puerto Rican stars, Roberto Clemente. For many "imports," the league has been a stepping stone to major league stardom. In its early years, many of the league's stars came from the Negro Leagues: Satchel Paige, Josh Gibson, Buck Leonard, Monte Irvin and Roy Campanella were just a few of the African American stars who graced the Puerto Rican diamonds in the 1940s and early 1950s. The Santurce outfield of 1954 featured one of the finest outfields in baseball history: Clemente, Willie Mays, and Puerto Rican star Bob Thurman. Through the mid-1980s, many major league teams sent their up-and-coming stars to Puerto Rico for a final bit of seasoning--Cal Ripken, Jr., Tony Gwynn, Johnny Bench, Rickey Henderson, Phil Niekro, Hank Aaron and Robin Yount were among them. They played for such future league big league managers as Frank Robinson, Jim Fregosi and Kevin Kennedy, while the balls and strikes were called by Nestor Chylak, Doug Harvey, Dale Ford and many other future major league umpires.
Author: Ben Osborne Publisher: NYU Press ISBN: 081476231X Category : Sports & Recreation Languages : en Pages : 311
Book Description
When professional baseball returned to Brooklyn in 2001, fans were jubilant and the media swarmed. After losing the Brooklyn Dodgers to California 44 years ago, Brooklyn baseball fans could once again claim a team of their own: the Cyclones, a Class A affiliate of the New York Mets. The Brooklyn Cyclones: Hardball Dreams and the New Coney Island recounts that first season of the Cyclones. From the construction of the incredible Keyspan Park at Coney Island to their improbable successes on the field, Ben Osborne tells the story of the Cyclones' delicate first year of operation. We see the story up close and personal through the eyes of two very different young men. The first is Anthony Otero, who was raised in a Coney Island housing project and loves baseball, but has never seen a game in person until the Cyclones land in his neighborhood. The second is Brett Kay, a young man from California who has never been to New York, until he becomes the catcher for the Brooklyn Cyclones. From the plans of politicians like Rudy Giuliani and Howard Golden, to the poverty of Coney Island's citizens, The Brooklyn Cyclones reveals the stories behind the headlines to show that the reality of creating a new sports team often involves broken promises and shattered dreams. Osborne includes chapters on the Cyclones' rivalry with the Staten Island Yankees, the Cyclones' chances of capturing the New York-Penn League title, and an epilogue updating Kay's, Otero's, and the Cyclones' progress through the 2003 season. Ultimately, Ben Osborne shows how, for these two young men, the Brooklyn Cyclones created dreams the same way the Brooklyn Dodgers allowed the boys of Flatbush to dream about one day playing in the Big Leagues.
Author: Rusty Cawley
Author: Rusty Cawley
Author: Rusty Cawley
Author: Rusty Cawley
Author: John Lloyd
Author: E.T. Smith
Author: Tim Healey
Author: Bryan Tsao
Author: Janis Teruggi Page
Author: Thomas E. Van Hyning
Author: Ben Osborne