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Author: Publisher: Elsevier ISBN: 0323902383 Category : Psychology Languages : en Pages : 360
Book Description
Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media within these systems. The book covers who contributes to social media, from social influencers to everyday people, how that information is disseminated in shares and likes, and the impact social media has on perception, opinion and behavior. Education coverage includes influences on pedagogy, class participation, e-learning, academic performance, and it's use and influence on teachers, parents and students. Coverage in economics and commercialization includes different types of digital marketing and social media, the rise of social influencers, and impacts on consumer behavior. Coverage in politics includes the impact on political awareness, participation and its impact on election outcomes. Coverage on design and innovation includes the design of social media and tools and approaches for maximizing impact. - Reviews the economic impacts of social media, including social media influencers and digital marketing - Explores teacher, student and parental use of social media in K-12 education - Discusses how social media impacts elections and political awareness - Investigates the tools and approaches for impacting social change in a social media world
Author: Publisher: Elsevier ISBN: 0323902383 Category : Psychology Languages : en Pages : 360
Book Description
Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media within these systems. The book covers who contributes to social media, from social influencers to everyday people, how that information is disseminated in shares and likes, and the impact social media has on perception, opinion and behavior. Education coverage includes influences on pedagogy, class participation, e-learning, academic performance, and it's use and influence on teachers, parents and students. Coverage in economics and commercialization includes different types of digital marketing and social media, the rise of social influencers, and impacts on consumer behavior. Coverage in politics includes the impact on political awareness, participation and its impact on election outcomes. Coverage on design and innovation includes the design of social media and tools and approaches for maximizing impact. - Reviews the economic impacts of social media, including social media influencers and digital marketing - Explores teacher, student and parental use of social media in K-12 education - Discusses how social media impacts elections and political awareness - Investigates the tools and approaches for impacting social change in a social media world
Author: Lungile Tshuma Publisher: Rowman & Littlefield ISBN: 166697014X Category : Political Science Languages : en Pages : 287
Book Description
Edited by Lungile Tshuma, Trust Matsilele, Shepherd Mpofu and Mbongeni Msimanga, Media, Social Movements, and Protest Cultures in Africa: Hashtags, Humor, and Slogans provides a rich array of protest cultures in Sub-Saharan Africa, delving into the motivations for protests, how protests are carried out and how those targeted by protests try to undermine the protesting movements. Organized into three parts, this book examines social media and social movements, online protest strategies, and media texts used in various protest movements within Sub-Saharan Africa. The contributors shed light on the brutality of various post-colonial regimes in Africa while also giving the reader hope for the current movements that seek to wrestle their societies from the jaws of autocratic leaders. This book offers a theoretically rich and methodologically diverse engagement of protest cultures in countries like Zimbabwe, Nigeria, and Ethiopia. The wide tapestry of how these protests are formulated and executed speaks to Africa's diversity and dynamism. This book makes an important intellectual contribution on social and political movements and is relevant to policy makers and researchers in the social sciences and digital humanities.
Author: Richard Hartshorne Publisher: Academic Press ISBN: 9780443288067 Category : Languages : en Pages : 0
Book Description
Handbook of Social Media in Education, Consumer Behavior and Politics explores the impact of social media within these systems. The book covers who contributes to social media, from social influencers to everyday people, how that information is disseminated in shares and likes, and the impact social media has on perception, opinion and behavior. Education coverage includes influences on pedagogy, class participation, e-learning, academic performance, and it's use and influence on teachers, parents and students. Coverage in economics and commercialization includes different types of digital marketing and social media, the rise of social influencers, and impacts on consumer behavior. Coverage in politics includes the impact on political awareness, participation and its impact on election outcomes. Coverage on design and innovation includes the design of social media and tools and approaches for maximizing impact.
Author: William O. Bearden Publisher: SAGE ISBN: 9780761910008 Category : Business & Economics Languages : en Pages : 568
Book Description
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Author: Gbadamosi, Ayantunji Publisher: IGI Global ISBN: 1522502831 Category : Business & Economics Languages : en Pages : 594
Book Description
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Author: Artur Lugmayr Publisher: Springer ISBN: 3642544843 Category : Business & Economics Languages : en Pages : 430
Book Description
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
Author: Hajli, Nick Publisher: IGI Global ISBN: 1466683546 Category : Business & Economics Languages : en Pages : 462
Book Description
To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Author: Olvera-Lobo, María Dolores Publisher: IGI Global ISBN: 179986801X Category : Business & Economics Languages : en Pages : 319
Book Description
Today's global markets demand that companies of all sizes look to international markets for potential customers. The successive crises that have taken place in the last decade make the internationalization of companies essential. This situation is further aggravated in the case of SMEs, as surviving only from national markets is becoming increasingly difficult. Indeed, the economic sphere is in constant flux, which demands that companies have a great capacity for adaptation to face the new challenges of an ever more globalized and difficult market. In this context, new forms of business communication are emerging, especially through the web and new technologies. Digital marketing and the dissemination of corporate information have become key processes for the success of companies. It is therefore crucial to research different digital marketing processes and ways of breaking down linguistic and cultural barriers between users from different sociolinguistic contexts. Innovative Perspectives on Corporate Communication in the Global World contains different contributions focused on the description of methods, processes, and tools that can be adopted to achieve corporate internationalization goals. The chapters provide a comprehensive review of the why, what, and how of disseminating corporate information and promoting corporate digital communication into internationalization processes. These strategies can be related to the development of digital tools, the design of new corporate communication strategies, the proposal of new ways of breaking social and linguistic barriers between technology users, or the creation of new methodologies aimed at evaluating the effectiveness of digital marketing strategies. This book is ideal for marketers, managers, executives, entrepreneurs, practitioners, researchers, academicians, and students interested in new corporate communication strategies and their effectiveness.
Author: Peeter Verlegh Publisher: Springer ISBN: 3658105585 Category : Business & Economics Languages : en Pages : 400
Book Description
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle, and alternative advertising formats, renowned scholars from around the globe contribute state-of-the-art research on these issues in 30 chapters. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 13th International Conference in Advertising (ICORIA), which was held in Amsterdam (The Netherlands) in June 2014. The conference gathered around 150 participants from diverse countries from Europe, North-America, Asia, and Australia.
Author: Kerric Harvey Publisher: SAGE Publications ISBN: 1452290261 Category : Political Science Languages : en Pages : 1613
Book Description
The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.
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Author: Lungile Tshuma
Author: Richard Hartshorne
Author: William O. Bearden
Author: Gbadamosi, Ayantunji
Author: Artur Lugmayr
Author: Hajli, Nick
Author: Olvera-Lobo, María Dolores
Author: Peeter Verlegh
Author: Kerric Harvey