Handbook of Research on Identity Theory in Marketing PDF Download

Author: Americus Reed II
Publisher: Edward Elgar Publishing
ISBN: 1788117735
Category : Business & Economics
Languages : en
Pages : 497

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Book Description
The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Author: Luppicini, Rocci
Publisher: IGI Global
ISBN: 1466622121
Category : Computers
Languages : en
Pages : 874

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Book Description
"This book provides insights to better enhance the understanding of technology's widespread intertwinement with human identity within an advancing technological society"--Provided by publisher.

Author: Tim Hill
Publisher: Routledge
ISBN: 0429996055
Category : Business & Economics
Languages : en
Pages : 135

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Book Description
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

Author: Jenna Pandeli
Publisher: Routledge
ISBN: 1000543846
Category : Business & Economics
Languages : en
Pages : 302

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Book Description
This textbook explores practices, first-hand experiences and emerging ideas within organizational ethnography, providing a toolkit that prepares ethnographers for the uncertainties and realities of fieldworking. Students faced with the complexities of qualitative observational techniques and considerations, such as the scope of the research, the personal and professional intertwined life of the qualitative research or the decision of when to leave the field, will find the book an extremely useful, practical guide. A range of experiences from a variety of academics at different stages of their career, to highlight the differences in practices, approaches and encounters, are presented. The themes of the individual chapters cover three main areas: aspects to consider and reflect on before undertaking an ethnography, the process and experiences of conducting ethnographic work and considerations for after the fieldwork. Particular attention is given to appreciating the complexity and practicalities of ethnographic work, providing a more experience-driven text, and understanding perspectives from a range of different approaches to organizational ethnography. This book should be a recommended text for advanced undergraduate and postgraduate students studying research methods within Business and Management. It is particularly important for all students and academics undertaking qualitative research, especially ethnography.

Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 464

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Book Description
Understanding consumer behavior in today's digital landscape is more challenging than ever. Businesses must navigate a sea of data to discern meaningful patterns and correlations that drive effective customer engagement and product development. However, the ever-changing nature of consumer behavior presents a daunting task, making it difficult for companies to gauge the wants and needs of their target audience accurately. Enhancing and Predicting Digital Consumer Behavior with AI offers a comprehensive solution to this pressing issue. A strong focus on concepts, theories, and analytical techniques for tracking consumer behavior changes provides the roadmap for businesses to navigate the complexities of the digital age. By covering topics such as digital consumers, emotional intelligence, and data analytics, this book serves as a timely and invaluable resource for academics and practitioners seeking to understand and adapt to the evolving landscape of consumer behavior.

Author: Michel van der Borgh
Publisher: Edward Elgar Publishing
ISBN: 1800888538
Category : Business & Economics
Languages : en
Pages : 425

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Book Description
Aiding academics in creating impactful and purposeful research, this timely book showcases poignant perspectives on the societal value of academic scholarship. Experienced scholars share their expertise to address a vital question: does science matter to all stakeholders or just to scientists?

Author: Musiolik, Thomas Heinrich
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 392

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Book Description
In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Consumer Behavior is a pioneering exploration tailored for academic scholars seeking insights into the profound influence of artificial intelligence on consumer dynamics. As businesses strive to harness the potential of data, this book serves as a beacon, offering a comprehensive understanding of the intricacies involved in tracking, analyzing, and predicting shifts in consumer preferences. This groundbreaking work not only identifies the complexities posed by the rapidly changing digital landscape but also presents a solution-oriented approach. It unveils a theoretical framework and the latest empirical research, providing scholars with a toolkit of concepts, theories, and analytical techniques. With a multidisciplinary focus on behavioral analysis, the book equips academic minds with the knowledge to navigate the challenges of the digital age. Furthermore, it addresses the ethical dimensions and ethic considerations associated with the accelerating pace of consumer behavior analysis, shedding light on the responsible use of AI technologies.

Author: Akkucuk, Ulas
Publisher: IGI Global
ISBN: 152255758X
Category : Business & Economics
Languages : en
Pages : 461

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Book Description
The issue of sustainability has become a vital discussion in many industries within the public and private sectors. In the business realm, incorporating such practices allows organizations to redesign their operations more effectively. The Handbook of Research on Supply Chain Management for Sustainable Development is a critical scholarly resource that examines academic and corporate interest in sustainability in all facets of business management. Featuring coverage on a wide range of topics such as green supply chains, environmental standards, and production planning, this book is geared toward professionals, researchers, and managers seeking current and relevant research on optimizing supply chains to ensure fair labor practices, lower emissions, and a cleaner environment.

Author: Shahbaz, Muhammad
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 366

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Book Description
Through policies, regulations, and incentives, governments can encourage or compel businesses to adopt environmentally friendly practices. For example, regulations may set limits on emissions or mandate the use of renewable energy sources, while incentives like tax breaks, grants, or subsidies can make it financially viable for companies to invest in green technologies. Additionally, government-led public awareness campaigns and collaborations with industries can further drive the shift towards sustainability. By creating a regulatory environment that prioritizes ecological considerations, governments can significantly impact corporate behavior, leading to reduced environmental footprints and the promotion of long-term sustainable development. Government Influences on Eco-Friendly Practices in Business explores the integration of government influence into eco-friendly business practices. It provides a holistic understanding of sustainable business practices by offering insights into various dimensions of sustainability and their implications for businesses. Covering topics such as circular economy, green consumption, and sustainable business practices, this book is an excellent resource for academicians, researchers, graduate and postgraduate students, policymakers, business professionals, government institutions, and more.

Author: Tzung-Cheng (TC) Huan
Publisher: Taylor & Francis
ISBN: 104029975X
Category : Travel
Languages : en
Pages : 227

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Book Description
This book unlocks the global mosaic of religious pilgrimage and global tourism. Through vivid narratives and scholarly insights, each chapter in this volume invites readers to explore the sacred spaces and spiritual journeys that shape diverse faith traditions. The first section of the book explores the interplay of spirituality and tourism across diverse global destinations, from the vibrant hues of Amritsar to the serene pilgrimage sites of Santiago de Compostela. The second section of the book delves into the mystical allure of the Himalayan region, uncovering legends of Naimisharanya and the sacred peaks of Nepal's Sagarmatha. With a rich blend of history, anthropology, and spirituality, Religious Tourism: A Global Perspective offers an immersive exploration of the transformative power of religious travel. Engaging and enlightening, this volume is a must-read for anyone seeking to deepen their understanding of the global phenomenon of religious tourism. The chapters in this book were originally published in Tourism Recreation Research.