Handbook of Contemporary Marketing in China PDF Download

Author: Chenglu Wang
Publisher:
ISBN: 9781617616891
Category : Consumer behavior
Languages : en
Pages : 0

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Book Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. The book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary China's markets, marketing research and marketing practices.

Author: Chenglu Wang
Publisher: Nova Science Publishers
ISBN: 9781622576432
Category : Consumer behavior
Languages : en
Pages : 0

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Book Description
Providing state-of-the-art reviews of various current marketing research areas in China, this text also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance.

Author: Stephan Feuchtwang
Publisher: Edward Elgar Publishing
ISBN: 1786437961
Category : Religion
Languages : en
Pages : 488

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Book Description
Informative and eye-opening, the Handbook on Religion in China provides a uniquely broad insight into the contemporary Chinese variations of Buddhism, Islam and Christianity. In turn, China's own religions and transmissions of rites and systems of divination have spread beyond China, a progression that is explored in detail across 19 chapters, written by leading experts in the field.

Author: Malcolm Warner
Publisher: Routledge
ISBN: 1134703597
Category : Social Science
Languages : en
Pages : 273

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Book Description
China has become one of the fastest-growing economies ever seen in the world in recent times. In the last three decades, China has transformed itself from a command economy to a market one, albeit a nominally socialist one, and its management systems have been reformed accordingly. In the light of these changes, Malcolm Warner, one of the leading authorities on management in China, explores the past, present and future of Chinese management. The first part of the work examines the history of management practices in the ‘Middle Kingdom’, outlining the influence of traditional Chinese values, especially the Confucian inheritance, and the legacy of the imperial bureaucracy with its meritocratic examination system, as well as the role of industrialization and the influx of foreign-owned businesses in the late nineteenth century and the twentieth century. It next goes on to consider the current state of China’s management, showing how a new breed of manager has evolved since the beginning of Deng Xiaoping’s reforms in the late 1970s and 1980s. The resulting impact of this strategy which has continued into the 1990s and the 2000s, up to the present day, is then examined. The final part of the book concludes with reflections on how management in China is likely to develop in the near future, especially on how far it will converge with global practices or to what degree an indigenous form of management 'with Chinese characteristics' will prevail.

Author: Yunshan Ye
Publisher: American Library Association
ISBN: 0838912095
Category : History
Languages : en
Pages : 249

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Book Description
As China has evolved into an economic superpower, interest in its culture and current place in the world has skyrocketed; China Studies are now taught in almost every college or university in the U.S., as well as in many junior high and high schools. Covering modern China, not just Chinese culture from an historical perspective, this important new book fills a sizeable gap in the literature. Originating as a Carnegie Whitney Award-winning book project, Ye’s research guide goes beyond a mere list of print resources to reflect the predominant role of digital resources in the changing landscape of scholarly research, teaching critical information literacy concepts and skills in the field of China Studies by Sketching in basic facts and figures of Chinese history and culture from antiquity to the present Detailing key English- and Chinese-language resources in literature, government, statistics, art, film, history, philosophy, religion, economics, law, politics, and more Offering strategies for finding research sources like articles and dissertations, as well as primary sources such as government documents and archives Including guidance on how to acquire print and electronic resources in Chinese This richly detailed, up-to-date work will guide researchers at all levels to the most important resources in the field of Modern China Studies.

Author: Sarah Biddulph
Publisher: Edward Elgar Publishing
ISBN: 1786433680
Category : Electronic books
Languages : en
Pages : 768

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Book Description
This Handbook gives a wide-ranging account of the theory and practice of human rights in China, viewed against international standards, and China’s international engagements around human rights. The Handbook is organised into the following sections: contested meanings; international dimensions; economic and social rights; civil and political rights; rights in/action and access to justice; political dimensions of human rights in Greater China; and new frontiers.

Author: Michael R. Solomon
Publisher: Pearson UK
ISBN: 129227414X
Category : Electronic books
Languages : en
Pages : 833

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Book Description
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Author: Anne-Marie Brady
Publisher: Rowman & Littlefield Publishers
ISBN: 0742567907
Category : Political Science
Languages : en
Pages : 247

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Book Description
Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dictatorship, yet it does not seem to be moving significantly closer to democracy as it is understood in Western terms. After a period of self-imposed exclusion, Chinese society is in the process of a massive transformation in the name of economic progress and integration into the world economy. The Chinese Communist Party (CCP) is seeking to maintain its rule over China indefinitely, creating yet another "new" China. Propaganda and thought work play a key role in this strategy. In this important book, noted China scholar Anne-Marie Brady answers some intriguing questions about China's contemporary propaganda system. Why have propaganda and thought work strengthened their hold in China in recent years? How has the CCP government strengthened its power since 1989 when so many analysts predicted otherwise? How does the CCP maintain its monopoly on political power while dismantling the socialist system? How can the government maintain popular support in China when the uniting force of Marxist-Leninist-Maoist ideology is spent and discredited? What has taken the place of communist ideology? Examining propaganda and thought work in the current period offers readers a unique understanding of how the CCP will address real and perceived threats to stability and its continued hold on power. This innovative book is a must-read for everyone interested in China's growing role in the world community.

Author: Jing Wang
Publisher: Harvard University Press
ISBN: 0674268237
Category : Business & Economics
Languages : en
Pages : 428

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Book Description
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Author: Ashley Dudarenok
Publisher: Alarice International Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 95

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Book Description
This book is a must-have for anyone who’s working with Chinese social media or planning to enter China. It’s packed with the latest information, actionable insights and strategies for marketers to make the most of WeChat and Weibo. You’ll learn about Chinese consumers, WeChat and Weibo working models and the outlook for digital trends in customer relationship management, artificial intelligence and what kind of changes ‘New Retail’ will bring. What Every Marketer Needs to Know about ChinaHow Your Business Can Harness Chinese Social MediaWeChat: China’s Operating SystemWeibo: China’s Online HotspotThe Future: Get Ready for New Retail Whether you want to enter the market for the first time, expand your presence in China or provide services to Chinese tourists abroad, “Unlocking the World’s Largest E-market” offers practical advice about selling on Chinese social media from someone who has seen the transformation in China’s online world firsthand.