Guides Concerning the Use of Endorsements and Testimonials in Advertising (Us Federal Trade Commission Regulation) (Ftc) (2018 Edition) PDF Download
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Author: The Law The Law Library Publisher: Createspace Independent Publishing Platform ISBN: 9781729669860 Category : Languages : en Pages : 46
Book Description
Guides Concerning the Use of Endorsements and Testimonials in Advertising (US Federal Trade Commission Regulation) (FTC) (2018 Edition) The Law Library presents the complete text of the Guides Concerning the Use of Endorsements and Testimonials in Advertising (US Federal Trade Commission Regulation) (FTC) (2018 Edition). Updated as of May 29, 2018 The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides"). This book contains: - The complete text of the Guides Concerning the Use of Endorsements and Testimonials in Advertising (US Federal Trade Commission Regulation) (FTC) (2018 Edition) - A table of contents with the page number of each section
Author: The Law The Law Library Publisher: Createspace Independent Publishing Platform ISBN: 9781729669860 Category : Languages : en Pages : 46
Book Description
Guides Concerning the Use of Endorsements and Testimonials in Advertising (US Federal Trade Commission Regulation) (FTC) (2018 Edition) The Law Library presents the complete text of the Guides Concerning the Use of Endorsements and Testimonials in Advertising (US Federal Trade Commission Regulation) (FTC) (2018 Edition). Updated as of May 29, 2018 The Federal Trade Commission ("FTC" or "Commission") is adopting revised Guides Concerning the Use of Endorsements and Testimonials in Advertising ("the Guides"). This book contains: - The complete text of the Guides Concerning the Use of Endorsements and Testimonials in Advertising (US Federal Trade Commission Regulation) (FTC) (2018 Edition) - A table of contents with the page number of each section
Author: RitaMarie Cain Reid Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
In 2009 the US Federal Trade Commission (FTC) approved new Endorsement Guidelines pursuant to its authority to regulate unfair or deceptive advertising. The Commission will use the guidelines in evaluating endorsements and testimonials. The guidelines specifically cite bloggers as examples of endorsers who must disclose when they receive cash or in - kind payment to review a product. The revised Guides also address celebrity endorsers. They clarify that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media. This paper discusses various types of promotions that trigger new disclosure mandates under the FTC Guides. This discussion includes various legal and ethical concerns about these promotions, including the FTC's approach to deception. In particular, the analysis focuses on endorsements in settings other than obvious 30-second TV commercials or infomercials, including blogs, online social media and celebrity appearances on talk shows. The paper concludes with recommendations for future advertising regulation in new media.
Author: Geraint Howells Publisher: Edward Elgar Publishing ISBN: 1785368214 Category : Law Languages : en Pages : 525
Book Description
Consumer law and policy continues to be of great concern to both national and international regulatory bodies, and the second edition of the Handbook of Research on International Consumer Law provides an updated international and comparative analysis of the central legal and policy issues, in both developed and developing economies.
Author: Chris Roberts Publisher: Routledge ISBN: 1351704400 Category : Language Arts & Disciplines Languages : en Pages : 546
Book Description
The second edition of Doing Ethics in Media continues its mission of providing an accessible but comprehensive introduction to media ethics, with a grounding in moral philosophy, to help students think clearly and systematically about dilemmas in the rapidly changing media environment. Each chapter highlights specific considerations, cases, and practical applications for the fields of journalism, advertising, digital media, entertainment, public relations, and social media. Six fundamental decision-making questions—the "5Ws and H" around which the book is organized—provide a path for students to articulate the issues, understand applicable law and ethics codes, consider the needs of stakeholders, work through conflicting values, integrate philosophic principles, and pose a "test of publicity." Students are challenged to be active ethical thinkers through the authors’ reader-friendly style and use of critical early-career examples. While most people will change careers several times during their lives, all of us are life-long media consumers, and Doing Ethics in Media prepares readers for that task. Doing Ethics in Media is aimed at undergraduate and graduate students studying media ethics in mass media, journalism, and media studies. It also serves students in rhetoric, popular culture, communication studies, and interdisciplinary social sciences. The book’s companion website—doingethicsin.media, or www.doingmediaethics.com—provides continuously updated real-world media ethics examples and collections of essays from experts and students. The site also hosts ancillary materials for students and for instructors, including a test bank and instructor’s manual.
Author: The Law The Law Library
Author: The Law The Law Library
Author: 
Author: United States. Federal Trade Commission
Author: United States. Federal Trade Commission. Bureau of Consumer Protection
Author: RitaMarie Cain Reid
Author: United States. Federal Trade Commission
Author: United States. Federal Trade Commission
Author: Geraint Howells
Author: George J. Alexander
Author: Chris Roberts