Author: Producers' Council, Inc. Marketing Research CommitteePublisher:
ISBN:
Category : Construction industry
Languages : en
Pages : 112
Book Description
Guide to Construction Marketing Research
Author: Producers' Council, Inc. Marketing Research CommitteePublisher:
ISBN:
Category : Construction industry
Languages : en
Pages : 112
Book Description
Marketing Information Guide
Author: Guide to Information Sources for the Construction Industry
Author: Producers' Council, Inc. Marketing Research CommitteePublisher:
ISBN:
Category : Construction industry
Languages : en
Pages : 140
Book Description
Construction Marketing - the Textbook
Author: Elizabeth S. JeppesenPublisher:
ISBN: 9780971864108
Category :
Languages : en
Pages : 130
Book Description
Step-by-step guide to marketing construction services. Geared to the commercial contractor, although it would be helpful to residential builders as well.
Distribution Data Guide
Author: A Concise Guide to Market Research
Author: Erik MooiPublisher: Springer Science & Business Media
ISBN: 3642125417
Category : Business & Economics
Languages : en
Pages : 324
Book Description
This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.
Managing the Profitable Construction Business
Author: Thomas C. SchleiferPublisher: John Wiley & Sons
ISBN: 1118837134
Category : Technology & Engineering
Languages : en
Pages : 288
Book Description
Take control of your construction contracting business and manage it through the natural highs and lows of the construction market. Learn from a team of construction business veterans led by Thomas C. Schleifer, who is commonly referred to as a construction business "turnaround" expert due to the number of construction companies he has rescued from financial distress. His financial acumen, combined with his practical, hands-on experience, has made him a sought-after private consultant. His experience and no-nonsense philosophy have truly given him a unique perspective. Important topics covered include: Understanding the primary areas of construction business failure in the next decade Minimizing business risk with real-world examples Developing a positive and competent management attitude and strategy Discover how to maneuver through this complicated and risky industry by using the authors' research and proven success strategies to sustain and grow your business.
Marketing Research for the Global Construction Industry
Author: Sui Pheng LowPublisher: NUS Press
ISBN: 9789971691738
Category : Business & Economics
Languages : en
Pages : 142
Book Description
The global construction industry is a fascinating subject for international contractors, researchers and government agencies involved with the export marketing of construction services. Despite the growing importance of the global construction market, relatively little is known of its characteristics. From a market research point of view, a Marketing Information System within the context of the construction exports industry has been pioneered in this book to provide information for decision-making in more than one country.In the process of examining the construction industries in 180 countries and territories, the North-South divide in the global construction industry has been consequently identified. Apart from the economic models which succinctly highlights movements in the global construction industry, a methodology for market research purposes is also presented.
A Concise Guide to Market Research
Author: Marko SarstedtPublisher: Springer
ISBN: 3642539653
Category : Business & Economics
Languages : en
Pages : 365
Book Description
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
Author: