Author: Gerlinde Mautner
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 1501500643
Category : Language Arts & Disciplines
Languages : en
Pages : 748
Book Description
In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.