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Author: Yoram (Jerry) Wind Publisher: John Wiley & Sons ISBN: 1119074223 Category : Business & Economics Languages : en Pages : 293
Book Description
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Author: Yoram (Jerry) Wind Publisher: John Wiley & Sons ISBN: 1119074223 Category : Business & Economics Languages : en Pages : 293
Book Description
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today’s unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world’s most forward-thinking executives, innovators, and academics all grappling with today’s unique challenges and opportunities. This book offers a concrete set of principles, including The All Touchpoint Value Creation Model, designed to lift us out of reactive thinking and encourage the co-creation of a future better for business, better for people, and better for society. Actionable steps include: Holistically orchestrate and allocate resources across all touchpoints Redefine expectations of success to align for multi-win outcomes Provide every stakeholder at all touchpointsa R.A.V.E.S. standard of content: relevant and respectful, actionable, valuable, exceptional experiences, and a shareworthy story Develop all touchpoints to maximize the M.A.D.E.s value of context: the complete person, the features of the delivery platform, the dynamic environment, and synergies with other touchpoints
Author: Kristine Brown Publisher: ISBN: 9781737598602 Category : Religion Languages : en Pages : 194
Book Description
"I pray, read my devotions, and even memorize a verse now and then. So why do I still feel frazzled? And why do the hard things in life completely unravel me?"Kristine Brown knows what it's like to question, "Am I living like I trust God?" For years she trudged through life rocked by her circumstances until a devastating cancer diagnosis led her to the story of Rahab. There Kristine found the truth her wavering soul needed. In Cinched, Kristine takes us on a journey with this fierce woman of the Bible, uncovering 10 lessons to help us trust God like we mean it. If you're ready to discover how to:-Trust God with your decisions, relationships, and other hard things.-Release worry and rest in knowing God's got it.-Secure your faith to God's promises, no matter what.Then come along, soul-sister. A life-changing level of trust awaits in the pages of Cinched.
Author: Jace Kovacevich Publisher: Misfit Media Incorporated ISBN: 9780578751290 Category : Languages : en Pages : 136
Book Description
WHO ARE THE NEW "RAINMAKERS" IN THE RESTAURANT INDUSTRY? They are the owners who are consistently increasing revenue every month, expanding their business, and opening additional locations in new cities regularly. They are the business leaders who challenge the status quo, who adopt and adapt to new and every-changing technology, and who refuse to be average. And what's amazing is... They are doing all of this without overworking, breaking the bank on marketing gimmicks, or taking out business loans There's so much out there on the topic of restaurant growth techniques that it can be quite overwhelming... Misfit Marketing For Restaurants is a book for those who want more out of their restaurant and are looking to make a dent in the food and beverage universe. After servicing over 250 restaurant concepts across the globe and helping these businesses to acquire guests through their digital marketing strategies, Brett Linkletter and Jace Kovacevich, founders of Misfit Media, have gained unparalleled insight in the restaurant marketing space. They have been named "Top Performing Local Business Agency" by Manychat, have received 2 published Facebook((TM)) Business case studies, and have become wildly famous for their unique approach to guest acquisition and retention through what they call "Omnichannel Chat Marketing". To be a true "Misfit" means to do things differently; Brett and Jace embrace this concept to their core. After reading this book, you will learn the framework of developing a digital marketing machine that will not only help your restaurant acquire guests but will also keep them coming back. You will also learn: How to generate consistent, trackable, predictable revenue every month from social media, regardless of your following. Key tools and metrics used to measure how much guests spend per visit down to the dollar. 8 real-life case studies of restaurants executing these strategies and seeing extraordinary success. Whether you are a restaurant owner who is struggling to see results from your marketing strategy or you are already seeing success but are looking to take your business further and expand, this book will provide you with the know-how knowledge and extensive toolset to elevate your growth!
Author: Kipp Bodnar Publisher: John Wiley & Sons ISBN: 1118214307 Category : Business & Economics Languages : en Pages : 216
Book Description
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Author: Sangram Vajre Publisher: IdeaPress Publishing ISBN: 9781940858951 Category : Consumers Languages : en Pages : 179
Book Description
Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Author: Singh, Amandeep Publisher: IGI Global ISBN: 1668481790 Category : Business & Economics Languages : en Pages : 325
Book Description
Proponents applaud location-based advertising as a way to bridge the gap between online and physical customer experiences and promote impulse purchases. Skeptics question whether location-based marketing (LBM) will cause consumer burn-out and violate consumer privacy if the data that is gathered through LBM is not used, shared, protected, and stored properly. Companies engaging in LBM should take measures to ensure customer privacy through stringent opt-in policies and security safeguards. Enhancing Customer Engagement Through Location-Based Marketing presents the main techniques of geo-marketing, introduces the idea of a "geo-marketing mix,” and develops the mobile marketing concept based on geolocation techniques. Covering key topics such as data management, augmented location, and mobile targeting, this premier reference source is ideal for business owners, entrepreneurs, managers, marketers, policymakers, researchers, academicians, practitioners, scholars, instructors, and students.
Author: Malte Kempen Publisher: Bachelor + Master Publication ISBN: 384283389X Category : Travel Languages : en Pages : 126
Book Description
Inhaltsangabe:Introduction: Most literature on marketing contains an exhaustive discussion on the topic of relationship marketing and this concept is now well understood by every marketer. However, valuing customer relationships is usually viewed more vaguely as being a general, desirable and virtuous factor. Like many fields in marketing, there has been a failure to justify adopting such an approach based also on its inherent financial control measures. In this increasingly globalised marketplace (the hospitality sector), it can strike as odd that scholars and researchers have overlooked the differences in CRM handling that exist among different cultures. The aim of this dissertation is to make a contribution to closing the gap between marketing and management perspectives in terms of customer profitability, especially in the luxury hotel sector with regard to their international customer/guest base. The gap is to identify by the management and accounting which customers are profitable and to translate these insights into marketing activities. Companies can control their customer relationships and make sophisticated decisions about which customer relationships should be finished and which are worth retaining, a practice known as Customer Equity. The objectives of this work include: - Identify how investment in customer retention create a Return on Investment. - Allocating marketing spending ratios for long-term profitability. - Identify the methods that managers can use to create customer loyalty. - Explain the links between customer loyalty, customer equity and relationship marketing. - Estimate the role of quality factors within service delivery and after-sales service as above and how they affect customer retention. - Identify the effect of after-sales service as above quality on customers expectations and its impact on customer satisfaction. CRM outline is seen by some as an extended database containing useful information about customers that could be used to help extend sales, while others see it as a tool specifically designed for use on a (one-to-one) basis with each of their customers (Peppers and Rogers, 1999). To implement CRM successfully the TQM, HRM and IT management need to ensure organisational alignment (Reinartz et al., 2004). Building on this statement, Buttle (2004) spells out that: CRM needs to be established in three layers: companywide, factional and customer facing . Inhaltsverzeichnis:Table of Contents: i.able [...]
Author: Disney Institute Publisher: ISBN: Category : Business & Economics Languages : en Pages : 212
Book Description
Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.
Author: Francis Buttle Publisher: Taylor & Francis ISBN: 1317403495 Category : Business & Economics Languages : en Pages : 435
Book Description
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author: Yoram (Jerry) Wind
Author: Yoram (Jerry) Wind
Author: April Cox
Author: Kristine Brown
Author: Jace Kovacevich
Author: Kipp Bodnar
Author: Sangram Vajre
Author: Singh, Amandeep
Author: Malte Kempen
Author: Disney Institute
Author: Francis Buttle