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Author: Jay Conrad Levinson Publisher: Morgan James Publishing ISBN: 9781600373923 Category : Business & Economics Languages : en Pages : 124
Book Description
The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.
Author: Jay Conrad Levinson Publisher: Morgan James Publishing ISBN: 9781600373923 Category : Business & Economics Languages : en Pages : 124
Book Description
The authors believe that the same tactics that work to help independent bands and record labels break into the music business can work for those trying to increase profits and presence in the business world.
Author: Colleen Wells Publisher: Penguin ISBN: 1440636311 Category : Business & Economics Languages : en Pages : 356
Book Description
Attention-grabbing, money-saving ideas. Now small to mid-sized companies, entrepreneurs, and their marketing staff can expand their customer base in new and exciting ways. Written by marketing experts, this guide presents a detailed blueprint for gaining new customers while saving money at the same time. Readers will learn how to create local and national word-of-mouth 'buzz', internet strategies including viral ads, promise-based marketing, and community building; tips on product placement in the media; and much more. Written by a pair of expert authors. Includes dozens of effective, practical, money-saving ideas.
Author: Jay Conrad Levinson Publisher: Wiley ISBN: 047169424X Category : Business & Economics Languages : en Pages : 304
Book Description
Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Author: Owen O. Daniels Publisher: The Small Business Zone ISBN: 0982903618 Category : Business & Economics Languages : en Pages : 214
Book Description
This book has 212 pages and consists of 36 chapters, 7 Appendices and an index. This is an excellent reference resource that covers every aspect of starting and running a small business. Ideal for the future Entrepreneur and Small Business owner. Entrepreneurs can pickup this book at any time and turn to the appropriate chapter and seek answers to questions. This is a practical and informative guide that provides actionable information. It tells you what to look for, where to find it, and provides several resources for each category of information. No other book on this subject provides you this kind of information. This book is published as an annual edition available on 1 December.
Author: Owen Daniels Publisher: The Small Business Zone ISBN: 0615271812 Category : Business & Economics Languages : en Pages : 206
Book Description
The Entrepreneur Guide is an Annual Edition that brings the future Entrepreneur and small business Owners current and relevant information on all aspects of establishing and running a business. The guide provides detailed explanation and specific references to sources on the web. It serves as a reference source you can quickly turn to for answers. It provides insight into resources otherwise unknown to the Entrepreneur that could be used to enhance business. It is just what today?s Entrepreneur needs. A must have resource for the Entrepreneur.
Author: Latasia Brown Publisher: The Small Business Zone ISBN: 0982903650 Category : Business & Economics Languages : en Pages : 218
Book Description
A "Must have" resource for the Entrepreneur. If you are thinking of starting a business or you've already started one, you must own this book. It brings actionable and real-time information to your fingertips. An excellent quick reference guide that points you in the right direction.
Author: Jonathan Margolis Publisher: John Wiley & Sons ISBN: 0470289678 Category : Business & Economics Languages : en Pages : 386
Book Description
'Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.
Author: Derek Murphy Publisher: Createspace Independent Publishing Platform ISBN: 9781542722414 Category : Languages : en Pages : 152
Book Description
TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.
Author: Hans von Dach Publisher: ISBN: 9781925907568 Category : History Languages : en Pages : 0
Book Description
Total Resistance: The Swiss Army Guide to Guerrilla Warfare and Underground Operations Originally published in 1965, the Panther Publications English translation of Swiss Army Major Hans von Dach's classic Der totale Widerstand brings one of the most influential guerrilla manuals back into print in its original format, right down to the distinctive red covers of the Panther Publications first printing. Universally known as being more complete than the later Paladin Press editions which have been widely reproduced, this edition is the best translation available. Total Resistance is a comprehensive guide to guerrilla warfare, designed to empower civilians to resist occupation by a foreign power through sabotage, assassination, and the organization of underground movements. This translation preserves the detailed tactics and strategies that made the original a vital resource during the Cold War. With chapters covering everything from creating sabotage cells and conducting ambushes to psychological warfare and intelligence gathering, Total Resistance remains a cornerstone in the study of unconventional warfare. Over the decades, von Dach's manual has been both revered and controversial, influencing resistance movements across the globe. Its use by various insurgent groups during the 1960s and 1970s, as well as its relevance in modern conflict zones, underscores the enduring importance of this text. This edition is perfect for historians, military enthusiasts, and anyone interested in the principles of asymmetric warfare. Whether you're studying the Cold War era, exploring military strategy, or looking for insights into modern resistance movements, Total Resistance offers a wealth of knowledge on the power of civilian-based defense. Rediscover this seminal work that continues to shape the doctrine of guerrilla warfare and underground operations around the world.
Author: Jay Conrad Levinson
Author: Jay Conrad Levinson
Author: Colleen Wells
Author: Jay Conrad Levinson
Author: Owen O. Daniels
Author: Owen Daniels
Author: Owen O. Daniels
Author: Latasia Brown
Author: Jonathan Margolis
Author: Derek Murphy
Author: Hans von Dach