Guerrilla Marketing In 30 Days Workbook PDF Download

Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 159918043X
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
30 Days to Success From the father of guerrilla marketing, Jay Conrad Levinson! This powerful workbook walks you through the process of developing a high-impact, low-cost guerrilla marketing plan. Thirty interactive exercises, designed to be used as a stand-alone tool or in conjunction with companion book Guerrilla Marketing in 30 Days, help you develop each aspect of your plan: online marketing, PR, buzz marketing, networking and more! Complete one exercise a day, and after 30 days, your marketing efforts will be ready to take off. Hands-on interactive guide creates a custom marketing plan. Exercises, tasks and fill-in-the-blanks write the plan for you. Step-by-step instructions help you implement guerilla tactics in your own business. Put pencil to paper and in 30 days execute time-tested marketing techniques.

Author: Jay Conrad Levinson
Publisher: Entrepreneur Press
ISBN: 1599183838
Category : Business & Economics
Languages : en
Pages : 266

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Book Description
Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.

Author: Al Lautenslager
Publisher: Entrepreneur Press
ISBN: 161308269X
Category : Business & Economics
Languages : en
Pages : 354

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Book Description
Updated with fresh examples, the latest techniques and trends, new success stories, and fresh, practical marketing habits for today’s aspiring guerrillas, this new edition provides marketers with the latest guerrilla marketing tools and tactics. In just 30 chapters and 30 days, famous marketers Jay Conrad Levinson and Al Lautenslager show eager entrepreneurs how to zero in on their marketing goals and maximize their profits. New marketers learn from updated real-life examples and success stories and proven fundamental concepts, and use daily exercises to take their marketing to the next level — ultimately increasing profits, cutting costs, and gaining new customers. Topics detailed in this new edition include proximity marketing, thought leadership, integration of online and offline marketing, speaking and events, direct email, personalization, and implementation. With every step, Levinson and Lautenslager provide thorough action plans to help aspiring guerrillas stay on track, leaving no excuse for anything but success.

Author: Jay Conrad Levinson
Publisher: Morgan James Pub
ISBN: 9781933596181
Category : Business & Economics
Languages : en
Pages : 120

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Book Description
Workbook containing various workshop activities and projects.

Author: Angela J. Hoy
Publisher: Booklocker.Com Incorporated
ISBN: 9781601454607
Category : Business & Economics
Languages : en
Pages : 160

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Book Description
With more than a decade of successful online book selling experience under their belts, the authors explain how to promote a book effectively onlineNthrough techniques that primarily are free.

Author: Honey Parker
Publisher: Morgan James Publishing
ISBN: 161448273X
Category : Business & Economics
Languages : en
Pages : 167

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Book Description
Two advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers. Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center. Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.

Author: Jay Conrad Levinson
Publisher: HarperCollins
ISBN: 0547347669
Category : Business & Economics
Languages : en
Pages : 385

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Book Description
NATIONAL BESTSELLER The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.

Author: Seth Godin
Publisher: Penguin
ISBN: 1591848253
Category : Business & Economics
Languages : en
Pages : 98

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Book Description
"A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

Author: Al Lautenslager
Publisher: Morgan James Publishing
ISBN: 1600379931
Category : Self-Help
Languages : en
Pages : 138

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Book Description
As consumers wrestle with tightening credit, inflation, economic slowdown and uncertainties, unemployment, debt, the housing crises, global unrest, mortgage foreclosures, and prognostications of doom and gloom, doing something different is more important than ever. Repositioning, reengineering, renewing, rejuvenating and reenergizing are all rising in priority as they relate to improving businesses, careers, hopes, dreams, personal development and life in general. As a result, Life improvement, battling status quo, ambition, the pursuit of happiness, dealing with change, or exploring the possibilities, are all or in part, on the mind of many today. All of these are related to change, improvement, doing things again or different or re-__________ (insert your Re: word of choice here). This book is the response to the point in time, life and history that our generation is in. It boils down to Re-newing, Re-viving, Re-inventing, Re-engineering, Re-positioning, Re-juvenating your business and life.

Author: Michael Port
Publisher: John Wiley & Sons
ISBN: 1118611357
Category : Business & Economics
Languages : en
Pages : 480

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Book Description
A visual way to easily access the strategies and tactics in Book Yourself Solid Learning new concepts is easier when you can see the solution. Book Yourself Solid Illustrated, a remarkable, one-of-a-kind work of art, transforms the Book Yourself Solid system into a more compelling and easy-to-consume playbook for any business owner. You won't find business school graphs or mind maps. Instead, you'll find compelling, visual stories that reinvent old and tired business concepts, making Book Yourself Solid Illustrated a fun and playful book that you will revisit year after year as you get more clients than you can handle. There isn't a business book on the market that can show you how to apply the strategies, techniques, and skills necessary to generate new leads, add more clients, and increase profits through visuals. Previously you could only read or listen to advice, now you can see it and get it faster. This illustrated version is organized into four modules: your foundation, building trust and credibility, simple selling and perfect pricing, and the Book Yourself Solid 6 core self-promotion strategies. Reengineering the book with visual strategist, Jocelyn Wallace, has given author Michael Port new ways of explaining and expanding his gold-standard material. Author Michael Port has been called a "marketing guru" by the Wall Street Journal and "an uncommonly honest author" by The Boston Globe, and wrote Book Yourself Solid (in it's 2nd edition), Beyond Booked Solid,The Contrarian Effect which was selected as a 2008 top ten business book by Amazon.com and the 2008 #1 sales book of the year by 1-800-CEO-READ, and The New York Times Bestseller, The Think Big Manifesto. Author is one of the most popular business coaches in the world and headlines events all over the world. Master the techniques in Book Yourself Solid Illustrated, and take your service business to the next level today. For the first time ever you can have the Book Yourself Solid Mobile app. Install it on any device and the Book Yourself Solid System comes to life. Do all of 49 exercises from the new book on any device, including your desktop computer. This thing rocks.