Author: Jay Conrad Levinson
Publisher: Morgan James Pub
ISBN: 9781933596181
Category : Business & Economics
Languages : en
Pages : 120

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Book Description
Workbook containing various workshop activities and projects.

Author: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686587
Category : Business & Economics
Languages : en
Pages : 256

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Book Description
Upper Saddle River, N.J. : Creative Homeowner,

Author:
Publisher: BRILL
ISBN: 9004520821
Category : Social Science
Languages : en
Pages : 147

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Book Description
Ibn al-Faqīh was the Iranian author of a Geography in Arabic entitled Kitāb al-buldan written around the year 903. The original work is lost, but the abridged version, possibly composed around 1022, has survived in a handful of manuscripts. Only three manuscripts were known during De Goeje’s life and he used them all for his edition, which was originally published in 1885. Its introduction includes a summary of Ibn Faqīh’s life on the basis of the classical sources by De Goeje. Ibn al-Faqīh’s Kitāb al-buldan offers geographical and historical details not found in other sources, and it was in itself an important source for later works, for example by Muqaddasī and Yāqūt.

Author: Eliakim Mizrahi
Publisher: CRC Press
ISBN: 0203509307
Category : Medical
Languages : en
Pages : 255

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Book Description
This outstanding book synthesizes a wealth of information gleaned from clinical and administrative experiences in orthodontic practice. Contributors from around the world provide tips, techniques and practical hints to assist in everything from diagnosis and the use of appliances to patient management. It is essential reading for any practitioner,

Author: Michael R. Solomon
Publisher: Kogan Page Publishers
ISBN: 1398600059
Category : Business & Economics
Languages : en
Pages : 293

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Book Description
WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

Author: Jonathan Margolis
Publisher: John Wiley & Sons
ISBN: 0470289678
Category : Business & Economics
Languages : en
Pages : 386

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Book Description
'Guerrilla Marketing For Dummies' provides organisations with cutting-edge solutions that achieve maximum results from minimal resources.

Author: Elliot Grove
Publisher: CRC Press
ISBN: 113604714X
Category : Performing Arts
Languages : en
Pages : 488

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Book Description
First published in 2012. Covering both tried and true filmmaking techniques as well as providing insight on marketing, selling ad distributing your film, Raindance Producer's Lab Second Edition is the Ultimate Independent Filmmaker's Guide to producing movies. This edition has been updated to include: fresh features on low-budget high quality video cameras; new case studies; essential advice on to make the web work or you; and a companion website

Author: Mike Bates
Publisher: Human Kinetics
ISBN: 1492582506
Category : Health & Fitness
Languages : en
Pages : 408

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Book Description
Health Fitness Management, Second Edition, provides an in-depth picture of the varied and rewarding role of the health and fitness club manager. With contributions from leading experts in the fitness industry, several new chapters, a more practical emphasis, enhanced features, and the addition of instructor resources, this second edition is the most authoritative and field-tested guide to management success. Whether soothing disgruntled members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers require the right mix of skills and flexibility to support the success and continued growth of their clubs. Both aspiring and practicing club managers can rely on Health Fitness Management to help them acquire and improve their management skills across all areas: Human resources: Understand the importance of organizational development and the payoffs of thoughtful staff recruitment, training, development, retention, and compensation. Sales and marketing: Discover new ways to attract and retain members and increase profitability with the right mix of products and services. Financial management: Learn how to read financial statements and understand and control the risks associated with running a fitness club. Facility maintenance: Implement systems to ensure the upkeep and safety of the facility and its equipment. Program evaluation: Determine the “fitness level” of the club and its programs, capitalize on strengths, and find solutions to improve weak areas. Industry perspective: Understand the history of health and fitness management, its present status, and future trends. Health Fitness Management, Second Edition, has been fully updated and organized for maximum retention and easy reference. Each chapter begins with "Tales From the Trenches," a real-life example that clearly illustrates the chapter’s theoretical focus. Special “The Bottom Line” segments sum up the key points of the chapters in an applied context so readers can see exactly how the information is applied on the job. Learning objectives, key terms, and a list of references and recommended reading round out each chapter to make the material even more comprehensive to students, and a new instructor guide and test package make the text ideal for instructors teaching a course. Practitioners will find the added bonus of many time-saving reproducible forms, including a sample membership agreement, an equipment maintenance form, and a guest registration and exercise waiver. Written by industry experts with more than 300 combined years of experience, Health Fitness Management, Second Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry and serves as an essential reference for professionals already enjoying the challenges and opportunities of club management. For information on system requirements or accessing an E-book after purchase, click here.

Author: Shel Horowitz
Publisher: Chelsea Green Publishing Company
ISBN: 9781890132682
Category : Business & Economics
Languages : en
Pages : 324

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Book Description
In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-promotion via traditional media and cyberspace. Includes examples and resources. Annotation c. Book News, Inc., Portland, OR (booknews.com).

Author: Kim Kennedy White
Publisher: Bloomsbury Publishing USA
ISBN: 1598846582
Category : Nature
Languages : en
Pages : 1358

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Book Description
This three-volume encyclopedia explores the evolution of green ideology and eco-friendly practices in contemporary American culture, ranging from the creation of regional and national guidelines for green living to the publication of an increasing number of environmental blogs written from the layperson's perspective. Evidence of humanity's detrimental impact on the environment is mounting. As Americans, we are confronted daily with news stories, blogs, and social media commentary about the necessity of practicing green behaviors to offset environmental damage. This essential reference is a fascinating review of the issues surrounding green living, including the impact of this lifestyle on Americans' time and money, the information needed to adhere to green principles in the 21st century, and case studies and examples of successful implementation. America Goes Green: An Encyclopedia of Eco-Friendly Culture in the United States examines this gripping topic through 3 volumes organized by A–Z entries across 11 themes; state-by-state essays grouped by region; and references including primary source documents, bibliography, glossary, and green resources. This timely encyclopedia explores the development of an eco-friendly culture in America, and entries present the debates, viewpoints, and challenges of green living.