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Author: Jim Stengel Publisher: Crown Currency ISBN: 0307720373 Category : Business & Economics Languages : en Pages : 338
Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Jim Stengel Publisher: Crown Currency ISBN: 0307720373 Category : Business & Economics Languages : en Pages : 338
Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Phuc Tran Publisher: Flatiron Books ISBN: 1250194725 Category : Biography & Autobiography Languages : en Pages : 256
Book Description
For anyone who has ever felt like they don't belong, Sigh, Gone shares an irreverent, funny, and moving tale of displacement and assimilation woven together with poignant themes from beloved works of classic literature. In 1975, during the fall of Saigon, Phuc Tran immigrates to America along with his family. By sheer chance they land in Carlisle, Pennsylvania, a small town where the Trans struggle to assimilate into their new life. In this coming-of-age memoir told through the themes of great books such as The Metamorphosis, The Scarlet Letter, The Iliad, and more, Tran navigates the push and pull of finding and accepting himself despite the challenges of immigration, feelings of isolation, and teenage rebellion, all while attempting to meet the rigid expectations set by his immigrant parents. Appealing to fans of coming-of-age memoirs such as Fresh Off the Boat, Running with Scissors, or tales of assimilation like Viet Thanh Nguyen's The Displaced and The Refugees, Sigh, Gone explores one man’s bewildering experiences of abuse, racism, and tragedy and reveals redemption and connection in books and punk rock. Against the hairspray-and-synthesizer backdrop of the ‘80s, he finds solace and kinship in the wisdom of classic literature, and in the subculture of punk rock, he finds affirmation and echoes of his disaffection. In his journey for self-discovery Tran ultimately finds refuge and inspiration in the art that shapes—and ultimately saves—him.
Author: William Philpott Publisher: University of Washington Press ISBN: 0295804610 Category : History Languages : en Pages : 517
Book Description
Winner of the Western Writers of America 2014 Spur Award for Best Western Nonfiction, Contemporary Mention the Colorado high country today and vacation imagery springs immediately to mind: mountain scenery, camping, hiking, skiing, and world-renowned resorts like Aspen and Vail. But not so long ago, the high country was isolated and little visited. Vacationland tells the story of the region's dramatic transformation in the decades after World War II, when a loose coalition of tourist boosters fashioned alluring images of nature in the high country and a multitude of local, state, and federal actors built the infrastructure for high-volume tourism: ski mountains, stocked trout streams, motels, resort villages, and highway improvements that culminated in an entirely new corridor through the Rockies, Interstate 70. Vacationland is more than just the tale of one tourist region. It is a case study of how the consumerism of the postwar years rearranged landscapes and revolutionized American environmental attitudes. Postwar tourists pioneered new ways of relating to nature, forging surprisingly strong personal connections to their landscapes of leisure and in many cases reinventing their lifestyles and identities to make vacationland their permanent home. They sparked not just a population boom in popular tourist destinations like Colorado but also a new kind of environmental politics, as they demanded protection for the aesthetic and recreational qualities of place that promoters had sold them. Those demands energized the American environmental movement-but also gave it blind spots that still plague it today. Peopled with colorful characters, richly evocative of the Rocky Mountain landscape, Vacationland forces us to consider how profoundly tourism changed Colorado and America and to grapple with both the potential and the problems of our familiar ways of relating to environment, nature, and place.
Author: Publisher: ISBN: Category : Languages : en Pages : 120
Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Author: Biz Publisher: Xlibris US ISBN: 150354608X Category : Fiction Languages : en Pages : 183
Book Description
This book is the first of five about growing up in Oakland California and in the swamps in New Orleans in the mid seventies and eighties. It is loosely based on my experiences and the things I witnessed as a child and later as a man. Ghetto life is real, Murder for profit, Drug Dealers, Pimps , Murder for hire, Sex, Drug Addiction, mine and others; Child Molestation, Illegal Dog fights, Gambling, Prostitution and my ultimate incarceration. A little bit of everything. With permission from the streets given, there will be many more stories depicting life on the streets from the people who lived it and died for it. Im writing from prison and trying to get a publishing deal. Its past time for a REAL Bay Area writer from the REAL streets to tell it like it is.
Author: Ed Gray Publisher: Graybooks ISBN: 098414711X Category : Biography & Autobiography Languages : en Pages : 263
Book Description
A memoir of the outdoor life in essay form by the founding editor of Gray's Sporting Journal. Contains 70 short pieces and 40 illustrations.
Author: Alex Edmans Publisher: Cambridge University Press ISBN: 1009062719 Category : Business & Economics Languages : en Pages : 541
Book Description
Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.
Author: Burton R. Clark Publisher: Univ of California Press ISBN: 0520311329 Category : Languages : en Pages : 466
Book Description
Unparalleled in its depth and breadth, this volume analyzes the way the academic profession is increasingly differentiated and professionalized in modern society. Its findings will help educators and laymen around the world to understand between the problems and the changing nature of a profession responsible for training the members of virtually all the other leading professions. The academic profession provides the basic staff for universities and colleges everywhere. Its competence is central to the competence of higher education. Long a subject for satire and fiction, this key profession as receive a relatively little systematic study. What do we know of its nature? What determines its character and strength, its capacity to carry out the many functions of modern postsecondary education? The authors of these far-ranging studies examine the academic profession in three decisive settings: the national, the disciplinary, and the institutional. The four chapters of Part I, written mainly by historians, point to the similarities and differences in the development an current composition of the profession in Great Britain, the Federal Republic of Germany, France, and the United States, In Part II, chapter give highlights the vast differences in the nature of the profession between continental Europe and America. Chapter six examines the differences exacted by the many disciplines that operate as ongoing concerns organized around specialized bodies of knowledge. Chapters seve and eight concentrate on the American scene, examining respectively the differences between professional schools and the letters and science departments of American research universities, and the varying academic worlds now provided by types of institutions that range from research universities to community colleges. Finally, Burton Clark presents the themes of the volume and a synthesis of findings in excellent introductory and concluding chapters. This title is part of UC Press's Voices Revived program, which commemorates University of California Press's mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1987.
Author: Elise Seyfried Publisher: Lulu.com ISBN: 1329022017 Category : Religion Languages : en Pages : 161
Book Description
A humorous look at the hectic, disorganized, perfectly imperfect life of a mom of five who is also spiritual formation director at a Lutheran church. From trying to keep up an old house (and an aging body), to suffering through little league nights, family card games and waiting at the deli counter, from remembering our cute babies to holding our cute grandbabies, Everyday Matters reminds us that every day is sacred, however improbable that may seem. Washing dishes, driving the car, vacuuming the rug: God is in the minute details of our lives, and is there to direct us even when we seem to have no sense of direction ourselves. In these essays, God gently laughs with us, never at us, as we try to navigate this crazy mixed up world. Every day really does matter, if we stop and think about it. And so do we
Author: Dan Crenshaw Publisher: Balboa Press ISBN: 1982204516 Category : Self-Help Languages : en Pages : 166
Book Description
This book provides a fresh creative approach to aid healing from the loss of a precious pet. It demonstrates how the grief process can be transformational. This human-animal bond can be like a magic wand. As a result, the grief from the loss of a pet can be from mild to monstrous. This book gives you dignity when others think your pain is preposterous. First, through the arduous climb out of the valley of grief, many coping muscles can be strengthened. These skills are important in coping creatively with daily-life matters. They include facing reality, letting go, patience, endurance, courage, adapting to change, and others. Gradually, the strangling and entangling emotions can become unraveled. Then one can embark upon a new chapter of life without feeling bedeviled. Being empowered by these coping skills in life as a whole, you can creatively grow from grief to greatness. Your pain will be virtually gone, and your life can gradually transform into a song. As a result, this is both a life and pet-loss book. Healing and inspiration can integrate pet-loss coping skills to aid in important life matters. Your life will become more bountifully bold. The authors unique artistic style of writing can make the creatively expressed concepts take a deeper hold.
Author: Jim Stengel
Author: Jim Stengel
Author: Phuc Tran
Author: William Philpott
Author: 
Author: Biz
Author: Ed Gray
Author: Alex Edmans
Author: Burton R. Clark
Author: Elise Seyfried
Author: Dan Crenshaw