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Author: Jim Stengel Publisher: Crown Currency ISBN: 0307720373 Category : Business & Economics Languages : en Pages : 338
Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Jim Stengel Publisher: Crown Currency ISBN: 0307720373 Category : Business & Economics Languages : en Pages : 338
Book Description
Ten years of research uncover the secret source of growth and profit … Those who center their business on improving people’s lives have a growth rate triple that of competitors and outperform the market by a huge margin. They dominate their categories, create new categories and maximize profit in the long term. Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500. Grow is based on unprecedented empirical research, inspired (when Stengel was Global Marketing Officer of Procter & Gamble) by a study of companies growing faster than P&G. After leaving P&G in 2008, Stengel designed a new study, in collaboration with global research firm Millward Brown Optimor. This study tracked the connection over a ten year period between financial performance and customer engagement, loyalty and advocacy. Then, in a further investigation of what goes on in the “black box” of the consumer’s mind, Stengel and his team tapped into neuroscience research to look at customer engagement and measure subconscious attitudes to determine whether the top businesses in the Stengel Study were more associated with higher ideals than were others. Grow thus deftly blends timeless truths about human behavior and values into an action framework – how you discover, build, communicate, deliver and evaluate your ideal. Through colorful stories drawn from his fascinating personal experiences and “deep dives” that bring out the true reasons for such successes as the Pampers, HP, Discovery Channel, Jack Daniels and Zappos, Grow unlocks the code for twenty-first century business success.
Author: Anne Wynter Publisher: Balzer & Bray ISBN: 9780062865762 Category : Languages : en Pages : 32
Book Description
"In the middle of the night, a chain reaction of noises wakes the residents of an urban apartment building, and then lulls them back to sleep"--
Author: Joseph Tychonievich Publisher: Ten Speed Graphic ISBN: 1984857274 Category : Gardening Languages : en Pages : 178
Book Description
The first graphic novel guide to growing a successful raised bed vegetable garden, from planning, prepping, and planting, to troubleshooting, care, and harvesting. “A fun read packed with practical advice, it’s the perfect resource for new gardeners, guiding you through every step to plant, grow, and harvest a thriving and productive food garden.”—Joe Lamp’l, founder and creator of the Online Gardening Academy Like having your own personal gardening mentor at your side, The Comic Book Guide to Growing Food is the story of Mia, an eager young professional who wants to grow her own vegetables but doesn't know where to start, and George, her retired neighbor who loves gardening and walks her through each step of the process. Throughout the book, "cheat sheets" sum up George's key facts and techniques, providing a handy quick reference for anyone starting their first vegetable garden, including how to find the best location, which vegetables are easiest to grow, how to pick out the healthiest plants at the store, when (and when not) to water, how to protect your plants from pests, and what to do with extra produce if you grow too much. If you are a visual learner, beginning gardener, looking for something new, or have struggled to grow vegetables in the past, you'll find this unique illustrated format ideal because many gardening concepts--from proper planting techniques to building raised beds--are easier to grasp when presented visually, step by step. Easy and entertaining, The Comic Book Guide to Growing Food makes homegrown vegetables fun and achievable.
Author: Kara Powell Publisher: Baker Books ISBN: 1493415298 Category : Religion Languages : en Pages : 304
Book Description
Many parents of a teenager or young adult feel as though they're guessing about what to do next--with mixed results. We want to stay connected with our maturing child, but we're not sure how. And deep down, we fear our child doesn't want or need us. Based on brand-new research and interviews with remarkable families, Growing With equips parents to take steps toward their teenagers and young adults in a mutual journey of intentional growth that trusts God to transform them all. By highlighting three groundbreaking family strategies, authors Kara Powell and Steven Argue show parents that it's never too early or too late to - accept the child you have, not the child you wish you had - work toward solutions rather than only identifying problems - develop empathy that nudges rather than judges - fight for your child, not against them - connect your children with a faith and church big enough to handle their doubts and struggles - dive into tough discussions about dating, career, and finances - and unleash your child's passions and talents to change our world For any parent who longs for their kids to keep their roots even as they spread their wings, Growing With offers practical help and hope for the days--and years--ahead.
Author: Donna Stuart Publisher: ISBN: 9781388051037 Category : Languages : en Pages :
Book Description
We are either about to enter a new season, neck deep in one, or about to leave the current one behind. In whatever season of the soul, we are Growing. Written from the first person perspective of a tree on how to approach life and the greatest meaning of it, Growing helps us understand the importance of purpose, love, waiting, hope and finishing strong. Growing is meant to be read and then given as a gift for whatever milestone you or your loved one is in, leaving, or about to embrace.
Author: William Hemminger Publisher: Indiana University Press ISBN: 0253057655 Category : Social Science Languages : en Pages : 96
Book Description
Anger and hopelessness can overwhelm communities. So what can everyday people do to actually grow some good in their own hometown? Growing Good: A Beginner's Guide to Cultivating Caring Communities shows how ordinary people have transformed themselves into volunteers and activists. Centered mostly in the Midwest, this collection of essays brings together the stories of normal people who have rolled up their sleeves to make their community a better place by serving nonprofits such as Gleaner Food Bank in Indianapolis, Indiana; Migration and Refugee Services in Louisville, Kentucky; and Patchwork Central in Evansville, Indiana, along with national organizations like CASA. For instance, a teacher and his student started a native plant garden to help local insects thrive in a disused corner of their school property. A woman saw a billboard and was moved to become a voice for children in need. A professional photographer offered his services to people experiencing homelessness in order to help others witness their humanity. Editor Bill Hemminger also writes of his own extensive experience with community gardening to feed hungry neighbors. Filled with simple actions, clear steps, and useful lists, including how to care for and nurture your own inner peace and creativity, Growing Good will help readers of all ages plant seeds of hope and cultivate communities where everyone thrives.
Author: Jones Loflin Publisher: ISBN: 9780976688235 Category : Languages : en Pages :
Book Description
Leading today is more difficult than ever. Dealing with the rapid pace of change, managing multiple generations in the workplace, and trying to improve your own skills can seem overwhelming. If only there was a model that could help you make sense of it all. Now there is... it's time to think like a gardener.Jones Loflin, one of the co authors of Juggling Elephants, delivers a powerfully practical way for leaders to achieve greater success, whether they have been leading two days or twenty years. You'll find yourself returning to this warm and witty story again and again to gain new insights on how you can help everyone on your team deliver their best work... including you!
Author: Jim Stengel
Author: Jim Stengel
Author: Anne Wynter
Author: Aliki
Author: Joseph Tychonievich
Author: Kara Powell
Author: Donna Stuart
Author: William Hemminger
Author: Lois Ehlert
Author: Jones Loflin
Author: Ting Morris