Business Genesis: Start and Grow Your Successful Business Doing What You Love PDF Download

Author: Joanna Penn
Publisher: Curl Up Press via PublishDrive
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 310

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Book Description
Are you ready to take the next step in your author journey? Art for the sake of art is important. Writing for the love of it, or to create something beautiful on the page, is absolutely worthwhile and critical to expand the sum of human expression. But I’m not here to talk about creativity or the craft of writing in this book. My aim is to take the result of your creativity into the realm of actually paying the bills. To take you from being an author to running a business as an author. I was a business consultant for 13 years before I gave up my job in September 2011 to become a full-time author-entrepreneur. I worked for large corporates and small businesses, implementing financial systems across Europe and Asia Pacific. I’ve also started a number of my own businesses ”" a scuba dive charter boat in New Zealand, a customized travel website, a property investment portfolio in Australia as well as my freelance consultancy. I’ve failed a lot and learned many lessons in my entrepreneurial life and I share them all in this book. In the last six years of being an author, through tempestuous changes in the publishing world, I've learned the business side of being a writer and I now earn a good living as an author-entrepreneur. I’m an author because it's my passion and my joy but also because it's a viable business in this age of global and digital opportunity. In the book, you will learn: Part 1: From Author To Entrepreneur The arc of the author’s journey, definition of an author-entrepreneur, deciding on your definition of success. Plus/ should you start a company? Part 2: Products and Services How you can turn one manuscript into multiple streams of income by exploiting all the different rights, various business models for authors and how to evaluate them, information on contracts, copyright and piracy. Plus/ putting together a production plan. Part 3: Employees, Suppliers and Contractors The team you need to run your business. Your role as author and what you’re committing to, as well as co-writing. Editors, agents and publishers, translators, book designers and formatters, audiobook narrators, book-keeping and accounting, virtual assistants. Plus/ how to manage your team. Part 4: Customers In-depth questions to help you understand who your customers are and what they want, as well as customer service options for authors. Part 5: Sales and Distribution How to sell through distributors and your options, plus all the information you need to sell direct. ISBNs and publishing imprints ”" do you need them? Plus/ your options for pricing. Part 6: Marketing Key overarching marketing concepts. Book-based marketing including cover, back copy and sales pages on the distributors. Author-based marketing around building your platform, and customer-based marketing around your niche audience and targeted media. Part 7: Financials Revenues of the author business and how to increase that revenue. Costs of the author business and funding your startup. Banking, PayPal, accounting, reporting, tax and estate planning. Part 8: Strategy and Planning Developing your strategy and business plan. Managing your time and developing professional habits. The long-term view and the process for becoming a full-time author. Plus/ looking after yourself. Part 9: Next Steps Questions from the book to help you work out everything to do with your business, plus encouragement for your next steps. Appendices, Workbook and Bonus Downloads including a workbook and business plan template. If you want to go from being an author to running a business as an author, download a sample or buy now.

Author: Carole Jelen
Publisher: BenBella Books, Inc.
ISBN: 1939529255
Category : Reference
Languages : en
Pages : 393

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Book Description
A great book is no longer enough. An author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. Authors who are self-publishing have an even bigger need to build an engaged audience. Social media makes building the author platform easier than ever, but, unfortunately, most authors struggle to get it right. How can authors create their unique platform, connect with followers, write a manuscript, and grow their business? In Build Your Author Platform: The New Rules, top literary agent Carole Jelen and tech expert Michael McCallister apply their combined 35 years of expertise to outline 14 practical, hands-on steps to create a presence that will produce high book sales and expanded audience. From pre-publication through book launch and beyond, authors will learn how to: • Define goals and a unique brand • Employ successful website strategies, content, social presence, media authority, and training • Secure positive reviews • Attract viewers efficiently without cost Filled with detailed lessons, examples, success stories, and techniques used by marketing departments at major publishers, Build Your Author Platform is an indispensable guide for anyone looking for insight into publishing, promoting, and marketing books.

Author: Emily Thompson
Publisher: Running Press Adult
ISBN: 0762490454
Category : Self-Help
Languages : en
Pages : 319

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Book Description
From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on "being boss" in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings" Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you "be boss" not only at growing your business, but creating a life you love.

Author: Amanda Owen
Publisher: Penguin
ISBN: 1585428175
Category : Self-Help
Languages : en
Pages : 242

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Book Description
Once in a blue moon an idea comes along that once heard seems so obvious that you wonder why somebody hasn't written about it before. Amanda Owen's The Power of Receiving: A Revolutionary Approach to Giving Yourself the Life You Want and Deserve presents a new paradigm for the 21st century-a philosophy that values receiving as much as giving and demonstrates that giving is enhanced when receiving is embraced. With the formula: Believe + Receive = Achieve, The Power of Receiving presents a wholly original yet easily accessible road map for people to follow, showing readers how to restore balance to their over-extended lives and attract the life they desire and deserve. Inspiring stories are featured about people who have experienced life-altering results after becoming skilled Receivers, including Ken who regained his hearing after a devastating hearing-loss, Julie who met the man she would later marry, and Don who received an extra $1,000 a month in his pay check. Based on over twenty years of research into the nature of receptivity and its link to manifestation, The Power of Receiving offers a unique vision for anyone seeking to create greater reciprocity in their relationships and more harmony and abundance in their lives.

Author: Mandi Lynn
Publisher:
ISBN: 9781732555754
Category :
Languages : en
Pages : 154

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Book Description
"How do I get my book discovered?" It's a question every writer asks, whether it's their tenth book, or if the book still needs to be published. From indie authors Mandi Lynn and Bethany Atazadeh, book two in the Marketing for Authors series is dedicated to teaching you the many things you can do to start or grow your author platform.

Author: Deborah Cook
Publisher: Verso Books
ISBN: 178873081X
Category : Philosophy
Languages : en
Pages : 193

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Book Description
The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Author: Steve Coughran
Publisher: Greenleaf Book Group
ISBN: 1626346321
Category : Business & Economics
Languages : en
Pages : 311

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Book Description
The New Principles of Growth and Success Do you want to grow your business? In the past, have you struggled to realize the desired outcomes of your strategy? Do you feel that you’re making all the right business moves but are still coming up short? In Outsizing, author Steve Coughran assembles decades of research, hundreds of interviews, and multi-industry consulting experience to identify the strategic factors that dictate the difference between exorbitant success and bankruptcy. This helpful guidebook walks you through crafting and implementing proven strategies to outgrow your limitations to achieve extraordinary results. Outsizing uniquely combines the principles of strategy, innovation, and finance into a comprehensive framework for generating value. ​Each chapter contains timely examples and proprietary insights to illustrate how businesses can form inimitable strategies that deliver value to the customer and capture value for the organization. The information is pertinent to any organization seeking to strengthen its culture, leverage advantages, focus on the essential, provide outstanding experiences to customers, and maximize financial returns. Outsizing will empower you to design strategies out of lessons learned as well as internal and external changes to build a foundation for enduring success.

Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Author: Mike Malatesta
Publisher: Lioncrest Publishing
ISBN: 9781544523897
Category : Business & Economics
Languages : en
Pages : 234

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Book Description
Being an entrepreneur is hard. Being a successful one is a long shot. The stress makes you feel like you're fighting everything at once. Regulations. Red tape. Employees, vendors, and customers. Even family and friends, sometimes. But what about yourself? All too often, entrepreneurs become their own worst enemies, designing systems that keep them stuck without even realizing it. When that happens, it's easy to blame the lack of progress on other people. They're not helping you. They're the problem. Owner Shift is the no-holds-barred, breakthrough story of Mike Malatesta's own journey through excitement, pain, grit, and mistakes-showing you how to take back your power, evaluate your business objectively, and claim the future you want. When it feels like the world is against you, Owner Shift reveals the Five Words that can reignite your fire-making you a better leader, attracting new levels of success, and helping you accomplish more than you ever thought possible.

Author: Jay Baer
Publisher: Penguin
ISBN: 1101633883
Category : Business & Economics
Languages : en
Pages : 242

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Book Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.