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Author: Publisher: Bunker Hill Publishing, Inc. ISBN: 1593730519 Category : Electronic books Languages : en Pages : 250
Book Description
Part guide, part meditation, part history, this beautifully written and lavishly illustrated book sets the moral scene in which we must commemorate the lives of those who died for their country in war. This timely book invites us to reflect not only on the bravery and the glory but also on the nature of remembrance.
Author: Publisher: Bunker Hill Publishing, Inc. ISBN: 1593730519 Category : Electronic books Languages : en Pages : 250
Book Description
Part guide, part meditation, part history, this beautifully written and lavishly illustrated book sets the moral scene in which we must commemorate the lives of those who died for their country in war. This timely book invites us to reflect not only on the bravery and the glory but also on the nature of remembrance.
Author: Douglas Holt Publisher: Oxford University Press ISBN: 019958740X Category : Business & Economics Languages : en Pages : 404
Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: Ellen Freudenheim Publisher: Macmillan + ORM ISBN: 1466852380 Category : Travel Languages : en Pages : 515
Book Description
Discover Queens, New York City's Best-Kept Secret! Manhattan is touristy; Brooklyn is turning mainstream; and Queens is now the up-and-coming borough in New York. With food from every corner of the world, major sporting venues, quirky nightlife, and rich history and cultural institutions to boot, Queens has just about everything a visitor could want. This handy reference explores Queens neighborhood by neighborhood, and even those familiar with the borough will discover new hidden gems that they never knew existed. This guidebook includes: * Detailed coverage and maps of the major neighborhoods like Astoria, Jackson Heights, Long Island City, Forest Hills, and Sunnyside * Daytrips to interesting but more far-flung spots in the borough like Jamaica Bay National Wildlife Refuge * The best restaurants serving every possible type of cuisine * Cultural attractions and nightlife spots worth the subway fare from Manhattan. * Contributions from major figures in the community, including the president of Queens College and the director of PS1.
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Author: United States. Naval Oceanographic Office
Author: United States. Hydrographic Office
Author: United States. Hydrographic Office
Author: United States. Hydrographic Office![The Australia directory. Vol.1. 5th-10th ed. [With] PDF](https://books.google.com/books/content/images/frontcover/7S0BAAAAQAAJ?fife=w80-h100)
Author: Admiralty hydrogr. dept
Author: Donald M. Reynolds
Author: Douglas Holt
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Author: Ellen Freudenheim