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Author: Mamta Goyal Publisher: ISBN: 9781805297635 Category : Languages : en Pages : 0
Book Description
This study investigates the influence of green packaging on consumer behavior within the Tri-City region. By analyzing the relationship between environmentally-friendly packaging and consumer choices, it aims to understand the effects of green packaging on purchasing decisions, brand perception, and sustainability awareness among Tri-City consumers. The study encompasses a comprehensive examination of consumer attitudes, preferences, and behaviors in relation to green packaging, ultimately providing valuable insights for businesses seeking to align their packaging strategies with consumer expectations and environmental concerns.
Author: Mamta Goyal Publisher: ISBN: 9781805297635 Category : Languages : en Pages : 0
Book Description
This study investigates the influence of green packaging on consumer behavior within the Tri-City region. By analyzing the relationship between environmentally-friendly packaging and consumer choices, it aims to understand the effects of green packaging on purchasing decisions, brand perception, and sustainability awareness among Tri-City consumers. The study encompasses a comprehensive examination of consumer attitudes, preferences, and behaviors in relation to green packaging, ultimately providing valuable insights for businesses seeking to align their packaging strategies with consumer expectations and environmental concerns.
Author: Katharina BAUER Publisher: ISBN: Category : Languages : en Pages : 70
Book Description
Ziel dieser Arbeit ist es herauszufinden, ob der österreichische Konsument Grüne Verpackung als wichtiges Thema in der heutigen wohlhabenden und konsumorientierten Kultur erachtet. Es wurde untersucht, ob es Unterschiede in der Konsumenteneinstellung zwischen den demografischen Konsumentengruppen in Bezug auf Geschlecht, Alter, Wohnort und Einkommen gibt. Hauptfokus wurde dabei auf das Bewusstsein von Konsumenten für das Thema Grüne Verpackung im Allgemeinen, die Relevanz von unterschiedlichen Grüne Verpackung Attributen, sowie schlussendlich, die Bereitschaft einen höheren Preis für eine Grüne Verpackung zu bezahlen, gelegt. Darüber hinaus wurde die Korrelation zwischen einem hohen Relevanzfaktor und der Bereitschaft einen höheren Preis für Grüne Verpackung zu bezahlen untersucht. Um die Forschungsfragen zu behandeln und die daraus resultierenden Hypothesen zu testen, wurde eine quantitative Studie in Form einer Online-Umfrage durchgeführt.Die Studie hat drei Hauptschlussfolgerungen ergeben: Zunächst stellte sich heraus, dass Grüne Verpackung im Allgemeinen eine wichtige Rolle in den Köpfen der Konsumenten spielt. Zweitens hat die Studie gezeigt, dass demografische Faktoren nach wie vor als wichtige Unterscheidungsmerkmale angesehen werden. Darüber hinaus hat sich gezeigt, dass Geschlecht einen signifikanten Einfluss auf das Bewusstsein der Konsumenten für das Thema Grüne Verpackung sowie die Relevanz von Grüne Verpackung Attributen hat. Schlussendlich wurde identifiziert, dass ein höherer Relevanzfaktor mit der Bereitschaft einen höheren Preis für eine Grüne Verpackung zu bezahlen korreliert.*****Aim of the thesis is to find out whether the Austrian consumer perceives green packaging as an important topic in todays wealthy and consumption-oriented culture. It was examined whether there are variations in consumer attitudes between demographic consumer groups that differ with regard to gender, age, residence status and income. The main focus here was put on three variables, which are consumer awareness of green packaging issues in general, the relevance of various green packaging attributes and finally, the willingness to pay a higher price for green packaging. Moreover, the correlation between a high relevance factor and a willingness to pay a higher price for green packaging was examined. In order to address these research questions and test the resulting hypotheses, a quantitative study in the form of an online survey was conducted. The study has revealed three key implications: First of all, it was found that green packaging in general plays an important role in the minds of consumers. Secondly, the study demonstrated that demographic factors can still be considered important key characteristics. Moreover, gender proved to have a significant impact on consumer awareness of green packaging issues and the relevance of green packaging attributes. Finally, it was identified that a higher relevance factor correlates with a willingness to pay a higher price for green packaging.
Author: Doug McKenzie-Mohr Publisher: New Society Publishers ISBN: 1550924621 Category : Business & Economics Languages : en Pages : 184
Book Description
The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.
Author: Geilson Loureiro Publisher: Springer Science & Business Media ISBN: 1846289769 Category : Technology & Engineering Languages : en Pages : 810
Book Description
This volume features the proceedings of the 14th ISPE Conference on Concurrent Engineering, held in São José dos Campos, São Paulo, Brazil, on the 16th – 20th of July 2007. It highlights the application of concurrent engineering to the development of complex systems.
Author: Sung Ho Choi Publisher: ISBN: Category : Languages : en Pages : 6
Book Description
Ecological consumer behavior contributes to environmental protection and influences corporate management strategy and public policy coping with global warming and climate change (Barr & Shaw, 2013; Leiserowitz et al., 2014). Korean consumers show a relatively high profile of environment-friendly purchase behavior and other daily life decisions (OECD, 2014; OECD, 2011, Ramme et al., 2015). Korea is a densely populated country. Korean corporations maintain significant global presence in the consumer goods marketplace. Thus, sustainable development is prioritized in the public policies in Korea.
Author: JOAN MARQUES. Publisher: ISBN: 9783319531212 Category : Environmental economics Languages : en Pages :
Book Description
This handbook is based on the premise that in order for sustainability to be sustainable, a profound psychological transformation has to take place at the individual and collective level. Focusing on the practice of environmental sustainability, this handbook will explore the application of sustainability in a wide variety of contemporary contexts -- from economics of consumption and growth to government policy, sustainable cities, and sustainable planet. The editors believe that the way to achieve sustainable, harmonious living in all spheres is through lived or engaged sustainability at the personal, team, and organizational levels. It is impossible to separate economic development issues from environment issues. In its most practical aspect, sustainability is about understanding the interconnections among environment, society, and economy. This book aims to provide a comprehensive overview of current theories and approaches in the area of engaged sustainability for academics, researchers and practitioners. Specifically, it will focus on making responsible decisions that will reduce humanity's negative impact on the environment. While various social and political initiatives for sustainability are welcome, one cannot really enact sustainability into legislative laws. Something has to change fundamentally at the level of a common person in the street. The Handbook of Engaged Sustainability acknowledges the classic literature, theories and principles in the area of sustainability, but also provides new theories and approaches from global scholars and practitioners in the field. It will also provide a well-structured pedagogical framework with real life case examples. The aim of this handbook is to expand the reader's thinking to one of "big-picture awareness" and a "cosmic vision" of sustainability, a vision that extends from our neighborhoods to our communities, to states, countries, globe, galaxy, and envelops the entire Universe! This book will serve.
Author: Delbert I. Hawkins Publisher: McGraw-Hill/Irwin ISBN: 9780072865493 Category : Consumer Behavior Languages : en Pages : 0
Book Description
Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author: Eric Kwame Adae Publisher: Springer Nature ISBN: 3030765636 Category : Business & Economics Languages : en Pages : 397
Book Description
Responsible Management in Emerging Markets: A Multisectoral Focus is in response to the dearth of literature on responsible management in emerging economies. It discusses diverse themes at the intersection of corporate social responsibility (CSR), green business (marketing) and sustainability management, with the view to addressing some begging issues in responsible management. Hinged on the centrality of SDG 12 (responsible production and consumption), this volume focusses on how businesses, nations, and continents across the globe can actualize a sustainable paradigm, now and in the future. It offers fresh theoretical, policy, and managerial insights into the complex processes and relationships that mediate businesses’ ability to deliver on their social development promise, through sustainability and green initiatives. This book discusses some forward and backward linkages between the emerging economy context and responsible management. Featuring cognate topics on CSR, green marketing, green fashion and green entrepreneurship, it offers a Sustainable Development Roadmap (SDR) that is applicable for businesses in emerging economies. This volume is a valuable resource for professionals and academics in emerging economies who desire to understand how firms are demonstrating responsible management through green initiatives, corporate social responsibility and sustainable policies and practices.
Author: Donard Games Publisher: Springer Nature ISBN: 9464633506 Category : Business & Economics Languages : en Pages : 757
Book Description
This is an open access book.The International Conference on Entrepreneurship, Leadership and Business Innovation (ICELBI) is a pioneer conference on entrepreneurship, leadership, and innovation in the higher education environment that focuses on the research-oriented output from academics and practitioners. The conference’s theme, ‘Fostering university-based entrepreneurship in the digital economy era,’ encourages entrepreneurship activists to become a catalyst for creating creative jobs and increasing economic growth, especially in the digital era.
Author: Mamta Goyal
Author: Mamta Goyal
Author: Katharina BAUER
Author: Doug McKenzie-Mohr
Author: Geilson Loureiro
Author: Sung Ho Choi
Author: Daniel Stokols
Author: JOAN MARQUES.
Author: Delbert I. Hawkins
Author: Eric Kwame Adae
Author: Donard Games