Author: Steven Brough Publisher: GRASPED Digital ISBN: Category : Business & Economics Languages : en Pages : 41
Book Description
"GRASPED Psychology of Persuasion in Marketing: Vol. 10 The Science of Subtle Seduction" masterfully explores the intersection of psychology and marketing, illuminating the core principles that drive consumer behavior. This volume is a treasure trove of insights, offering readers a detailed guide on crafting compelling marketing strategies that ethically leverage psychological principles for enhanced consumer engagement and decision-making. This document uniquely combines the science of persuasion with ethical marketing practices, offering a deep dive into how psychological principles can be applied to marketing strategies. It distinguishes itself with a focus on ethical considerations, ensuring that marketers not only understand how to influence consumer behavior but also do so with integrity, making it an indispensable resource for professionals looking to navigate the complexities of modern marketing with ethical finesse.
Author: Steven Brough Publisher: GRASPED Digital ISBN: Category : Business & Economics Languages : en Pages : 67
Book Description
GRASPED Copywriting Understanding the Psychology of Persuasion dives deep into the art and science of copywriting, focusing on the critical role of persuasion in crafting messages that resonate with audiences and drive action. This comprehensive guide offers a detailed exploration of the psychological principles behind effective communication, providing readers with the tools and insights needed to create compelling marketing materials. From the basics of persuasive language to advanced techniques in digital copywriting, including SEO and content optimization, this book covers a wide range of topics essential for anyone looking to enhance their copywriting skills. Through real-world examples, case studies, and practical exercises, readers are guided on a journey to master the craft of persuasive writing, making it an indispensable resource for marketers, content creators, and anyone interested in the power of words to influence and motivate. Psychological Depth: Delving into the psychological principles that make copy persuasive, offering readers a deeper understanding of how to connect with their audience on an emotional and cognitive level. Comprehensive Coverage: From traditional advertising copy to modern digital content strategies, including SEO and social media marketing, providing a one-stop resource for all aspects of persuasive copywriting. Practical Exercises and Real-World Examples: Includes interactive workshops, exercises, and analysis of successful and unsuccessful marketing campaigns, enabling readers to apply their learning in practical scenarios. Ethical Considerations: Emphasizes the importance of ethical persuasion, helping readers navigate the fine line between influence and manipulation while maintaining trust and integrity in their communications.
Author: Robert B. Cialdini, PhD Publisher: HarperCollins ISBN: 0062937677 Category : Self-Help Languages : en Pages : 661
Book Description
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science. You’ll learn Cialdini’s Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader—and just as importantly, you’ll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini’s Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—including a three-year field study on what leads people to change—Influence is a comprehensive guide to using these principles to move others in your direction.
Author: Christophe Morin Publisher: John Wiley & Sons ISBN: 1119440769 Category : Business & Economics Languages : en Pages : 320
Book Description
The Persuasion Code Capture, convince, and close—scientifically Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMapTM. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy. This book will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy and sales presentations. It’ll teach you the value of the award-winning persuasion model NeuroMapTM : the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results. Written by the founders of SalesBrain who pioneered the field of neuromarketing SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO Includes guidance for creating your own neuromarketing plan Advance your business or career by creating persuasive messages based on the working principle of the brain.
Author: Nathan Venture. D Publisher: eBookIt.com ISBN: 1456647652 Category : Business & Economics Languages : en Pages : 155
Book Description
Master the Modern Marketplace with Proven Persuasion Techniques In an era where every click is a potential customer won or lost, "The Art of Persuasion: Marketing ANYTHING in the Digital Age" emerges as the indispensable guide for entrepreneurs, marketers, and social media influencers. By blending psychological insight with cutting-edge digital strategies, this book provides a comprehensive roadmap for captivating your audience and turning them into loyal patrons. Imagine understanding the core instincts that drive your target audience's actions online. Delve into the depths of the human psyche with The Psychology of Persuasion, learning how to craft content that resonates with the six principles of influence. Discover the secrets of making your brand not only seen but sought after, by cultivating a presence that's both authoritative and relatable. With each chapter, your mastery of the digital landscape will grow. Crafting Your Digital Persuasion Strategy delineates how to map your customer's journey and seamlessly integrate various channels for a message that echoes across the web. Content is king--and learning the art of storytelling or blogging with an irresistible hook is within your grasp. Transition from words to imagery as Visual Impact: Leveraging Images and Video shows you how to harness the persuasive power of visuals. From the intricacies of SEO to the innovation of AI-powered marketing, each aspect of the digital marketing realm is uncovered. Learn to navigate the crowded waters of social media platforms, turn data into compelling sales narratives, and forge powerful influencer partnerships. Gain the know-how to cut through ad fatigue and create campaigns that not only capture attention but build a sustainable, engaged community. Beyond techniques and tactics, let this guide enlighten you on ethical persuasion, maintaining the integrity of your message in a market that values trust. "The Art of Persuasion" isn't just about selling; it's about building relationships and fostering brand loyalty that endures. With bonus resources and a step-by-step persuasion checklist, your digital marketing toolkit will never be the same. Are you ready to transform your approach and achieve unparalleled results?
Author: Noah J. Goldstein Publisher: Simon and Schuster ISBN: 1416571124 Category : Business & Economics Languages : en Pages : 273
Book Description
Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Author: Esther Thorson Publisher: Psychology Press ISBN: 113478029X Category : Business & Economics Languages : en Pages : 408
Book Description
Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.
Author: Noah J. Goldstein Publisher: Profile Books(GB) ISBN: 9781846680168 Category : Business communication Languages : en Pages : 250
Book Description
Most of us are only too aware that, whatever roles we have in today's fast-moving world, much of our success lies in getting others to say 'Yes' to our requests. What many people might not be aware of, though, is the vast amount of research that has been conducted on the influence process. What factors cause one person to say 'Yes' to the request of another? Yes! is full of practical tips based on recent academic research that shows how the psychology of persuasion can provide valuable insights for anyone interested in improving their ability to persuade others - whether in the workplace, at home or even on the internet. It combines the counter-intuition of Freakonomics with the popularising of Does Anything Eats Wasps? For each mini-chapter contains a mystery which is solved in a way that provides food for thought for anyone looking to be more persuasive, and for anyone interested in how the world works.
Author: Robert Cialdini Publisher: Simon and Schuster ISBN: 1501109790 Category : Business & Economics Languages : en Pages : 432
Book Description
Examines the art of effective persuasion to argue that its secret lies in a key moment before messages are delivered, sharing strategies for how to psychologically prepare one's listeners to render them most receptive.
Author: Robert Levine Publisher: John Wiley & Sons ISBN: 0471266345 Category : Psychology Languages : en Pages : 290
Book Description
Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - from the point of view of those prodded, praised and manipulated. He takes a hands-on approach to looking behind the curtain of shilling and pitch by showing pitchmen at work.
Author: Steven Brough
Author: Steven Brough
Author: Robert B. Cialdini, PhD
Author: Christophe Morin
Author: Nathan Venture. D
Author: Noah J. Goldstein
Author: Esther Thorson
Author: Noah J. Goldstein
Author: Robert Cialdini
Author: Robert Levine