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Author: Steven Brough Publisher: GRASPED Digital ISBN: Category : Business & Economics Languages : en Pages : 42
Book Description
Book Review: "GRASPED Employee Attitudes and Company Culture in Marketing: Vol. 5 Cultivating a Culture That Markets Itself" provides an in-depth analysis of the critical role employee attitudes and company culture play in driving marketing success. This volume offers practical strategies and insights on fostering a positive organizational environment that not only enhances employee morale but also propels the brand's image and success. A must-read for leaders looking to leverage internal culture as a powerful marketing tool. This document uniquely bridges the gap between internal company culture and external marketing success, presenting a compelling argument for the symbiotic relationship between the two. Its uniqueness lies in offering actionable strategies for cultivating a workplace culture that naturally advocates for the brand, transforming employees into brand ambassadors and creating an authentic marketing force from within.
Author: Steven Brough Publisher: GRASPED Digital ISBN: Category : Business & Economics Languages : en Pages : 42
Book Description
Book Review: "GRASPED Employee Attitudes and Company Culture in Marketing: Vol. 5 Cultivating a Culture That Markets Itself" provides an in-depth analysis of the critical role employee attitudes and company culture play in driving marketing success. This volume offers practical strategies and insights on fostering a positive organizational environment that not only enhances employee morale but also propels the brand's image and success. A must-read for leaders looking to leverage internal culture as a powerful marketing tool. This document uniquely bridges the gap between internal company culture and external marketing success, presenting a compelling argument for the symbiotic relationship between the two. Its uniqueness lies in offering actionable strategies for cultivating a workplace culture that naturally advocates for the brand, transforming employees into brand ambassadors and creating an authentic marketing force from within.
Author: Steven Brough Publisher: GRASPED Digital ISBN: Category : Business & Economics Languages : en Pages : 42
Book Description
"GRASPED Attitudes and the Customer Experience: Vol. 12 Designing Memorable Moments That Matter" dives deep into the essence of customer experience as the lifeblood of brand loyalty and differentiation. This comprehensive guide articulates the pivotal role of CX in forging emotional connections, fostering repeat business, and driving brand advocacy. It's an insightful read for anyone committed to elevating the customer journey through innovative, technology-driven solutions and personalized engagements. The uniqueness of this volume is its holistic and strategic approach to customer experience, blending practical strategies with a profound understanding of the psychological impact of CX on consumer attitudes. It stands apart by offering a blend of theory, case studies, and actionable insights for crafting unforgettable customer experiences that not only meet but exceed customer expectations, securing long-term loyalty and driving business growth.
Author: Judith G Gonyea Publisher: Routledge ISBN: 131799356X Category : Business & Economics Languages : en Pages : 206
Book Description
As the country’s workforce ages, the changing labor market must address unique challenges as well as surprising opportunities. This book presents leading scholars and researchers providing valuable insights into the challenges facing older workers in the contemporary workplace as well as offering perspectives on the demands presently being placed on employers to adapt to and accommodate the needs of these workers. The book focuses on the analysis of current trends in older workers, work, family, and personal life issues, and ways to transform today’s workplace to value older workers. This book offers practitioners the opportunity to fully grasp the current situation for older workers by presenting the latest research. This helpful resource provides professionals with best practices and innovative approaches to support aging employees. The volume is extensively referenced and contains several tables to clearly present data. It is a valuable text for employers, human resources professionals, employee assistance programs, work/family professionals, gerontologists and aging studies professionals, educators, and students. This book was published as a special issue of the Journal of Workplace Behavioral Health.
Author: Christopher R. Barnhill Publisher: Springer Nature ISBN: 3030676129 Category : Business & Economics Languages : en Pages : 230
Book Description
This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner's perspective. It covers issues related to managing employees and work teams as well as organizational structure and culture in sport. The book has four sections: Organizational Behavior in the Sports Industry, Getting to Know Employees and Volunteers of Sport Organizations, Work Groups and Teams, and Understanding the Organization. Each chapter begins with a practitioner interview describing a challenge that was overcome by their organization. That example is used to highlight applicable theories and interventions used in the industry. Additional examples or theories are discussed to provide students a broad picture of managerial issues in the sports industry and provide alternative approaches to intervention illustrated in the practitioner interview. The case studies offer the opportunity to practice and apply the ideas to real-world scenarios in the sports industry. Students using this book will gain an understanding of how managers and leaders apply theory to communicate with and engage employees to foster desired organizational cultures while being challenged to address common issues using cases and hypothetical situations.
Author: Dr. F. C. Sharma Publisher: SBPD Publications ISBN: Category : Business & Economics Languages : en Pages : 212
Book Description
1. Business Ethics : An Overview, 2. Nature of Ethics and its Relevance to Business, 3. Introduction to Business Value, 4. Value Based Management, 5. The Changing Value System of India, 6. Work-Life in Indian Philosophy (Work Ethos,, Work Place Values and Work-Life Balance), 7. Relationship Between Ethics and Corporate Excellence, 8. Corporate Mission Statement and Code of Ethics, 9. Organisational Culture, 10. Total Quality Management (T Q M), 11. Gandhian Philosophy of Wealth Management, 12. Corporate Social Responsibilities and Social Audit, 13. Ethics in Marketing, 14. Profit Maximisation and Ethics, 15. Employee Discrimination.
Author: Dr.F. C. Sharma, Publisher: SBPD Publications ISBN: Category : Business & Economics Languages : en Pages : 302
Book Description
Section ‘A’ Business Ethics 1.Business Ethics : An Overview, 2. Nature of Ethics and its Relevance to Business , 3. Introduction to Business Value, 4.Value Based Management, 5. The Changing Value Systems of India, 6. Work-Life in Indian Philosophy (Work Ethos, Work Place Values and Work-Life Balance), 7 .Relationship between Ethics and Corporate Excellence, 8. Corporate Mission Statement and Code of Ethics, 9. Organisational Culture , 10 .Total Quality Management (T Q M) , 11. Gandhian Philosophy of Wealth Management , 12. Corporate Social Responsibilities and Social Audit, 13. Ethics in Marketing, 14. Profit Maximisation and Ethics, 15. Employee Discrimination , Section ‘B’ Corporate Governance 1.Conceptual Framework of Corporate Governance, 2. Regulatory Framework of Corporate Governanc, 3. Failure of Corporate Governance and Reforms of Corporate Governance, 4. Major Codes and Standards on Corporate Governance, 5. Corporate Social Responsibility , 6. Business Ethics and Rating Agencies.
Author: Julian Schönfelder Publisher: ISBN: 9783656439783 Category : Languages : de Pages : 76
Book Description
Bachelor Thesis from the year 2008 in the subject Tourism, grade: 2,1, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: This thesis aims to give an insight into the different aspects of internal brand management and its impacts on employer branding and organizational behavior. In particular it will focus on the internal effects a company brand has on the relationship between the employer and employee as well as on the organization as a whole. Since the traditional approach of numerous researches has been to focus on the external environment and the effects of a brand name on the customer, this thesis emphasizes on the impact a company brand has on its employees. The concept of internal brand management has existed for quite some time but it seems to have been forgotten or disregarded in the mid- and long-term plans of the majority of companies. The importance of getting across the brand message not only to the customer but also to the people who 'live out' and deliver the brand and its values, such as the employees, plays a vital role in the overall performance of any company and its ability to meet long term goals. The brand of a company has developed itself from being a mere external marketing function to becoming an important internal organizational driver. Its increasing importance in establishing the identity and personality of a company has impacted its way of presenting itself within the labor force market and has established the term employer branding. Apart from being able to position itself in the minds of potential employees, the brand also influences the ways in which employees act within the organization. These influences can be seen in various fields such as organizational culture, social systems, organizational development and the general quality of work life. The author believes that by putting a stronger emphasis on the internal market and by effectively communicating the values and beliefs of the brand to
Author: Alexander Chernev Publisher: Cerebellum Press ISBN: Category : Business & Economics Languages : en Pages : 954
Book Description
Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles of marketing management, and presents a value-based framework for developing viable market offerings. The theory presented stems from the view of marketing as a value-creation process that is central to any business enterprise. The discussion of marketing theory is complemented by a set of practical tools that enable managers to apply the knowledge contained in the generalized frameworks to specific business problems and market opportunities. The information on marketing theory and practice contained in this book is organized into eight major parts. The first part defines the essence of marketing as a business discipline and outlines an overarching framework for marketing management that serves as the organizing principle for the information presented in the rest of the book. Specifically, we discuss the role of marketing management as a value-creation process, the essentials of marketing strategy and tactics as the key components of a company’s business model, and the process of developing an actionable marketing plan. Part Two focuses on understanding the market in which a company operates. Specifically, we examine how consumers make choices and outline the main steps in the customer decision journey that lead to the purchase of a company’s offerings. We further discuss the ways in which companies conduct market research to gather market insights in order to make informed decisions and develop viable courses of action. Part Three covers issues pertaining to the development of a marketing strategy that will guide the company’s tactical activities. Here we focus on three fundamental aspects of a company’s marketing strategy: the identification of target customers, the development of a customer value proposition, and the development of a value proposition for the company and its collaborators. The discussion of the strategic aspects of marketing management includes an in-depth analysis of the key principles of creating market value in a competitive context. The next three parts of the book focus on the marketing tactics, viewed as a process of designing, communicating, and delivering value. Part Four describes how companies design their offerings and, specifically, how they develop key aspects of their products, services, brands, prices, and incentives. In Part Five, we address the ways in which companies manage their marketing communication and the role of personal selling as a means of persuading customers to choose, purchase, and use a company’s offerings. Part Six explores the role of distribution channels in delivering the company’s offerings to target customers by examining the value-delivery process both from a manufacturer’s and a retailer’s point of view. The seventh part of the book focuses on the ways in which companies manage growth. Specifically, we discuss strategies used by companies to gain and defend market position and, in this context, address the issues of pioneering advantage, managing sales growth, and managing product lines. We further address the process of developing new market offerings and the ways in which companies manage the relationship with their customers. The final part of this book presents a set of tools that illustrate the practical application of marketing theory. Specifically, Part Eight delineates two workbooks: a workbook for segmenting the market and identifying target customers and a workbook for developing the strategic and tactical components of a company’s business model. This part also contains examples of two marketing plans—one dealing with the launch of a new offering and the other focused on managing an existing offering.
Author: Steven Brough
Author: Steven Brough
Author: Steven Brough
Author: Judith G Gonyea
Author: Christopher R. Barnhill
Author: Dr. F. C. Sharma
Author: Dr.F. C. Sharma, 
Author: Julian Schönfelder
Author: Steven Alexander Clattenburg
Author: Alexander Chernev
Author: