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Author: Timothy Samara Publisher: Rockport Publishers ISBN: 1616736364 Category : Design Languages : en Pages : 273
Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Timothy Samara Publisher: Rockport Publishers ISBN: 1616736364 Category : Design Languages : en Pages : 273
Book Description
The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.
Author: Aaris Sherin Publisher: Rockport Publishers ISBN: 161058189X Category : Design Languages : en Pages : 160
Book Description
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Author: Aaris Sherin Publisher: Design Elements ISBN: 159253807X Category : Art Languages : en Pages : 170
Book Description
With real-world projects, this authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design.
Author: Steven Heller Publisher: Adams Media ISBN: 1592539106 Category : Design Languages : en Pages : 195
Book Description
50 exercises ranging from making posters to maps to three-dimensional art objects all geared towards helping design and illustration students develop their own personal style. Each exercise includes examples to inspire and encourage experimentation.
Author: Kristin Cullen Publisher: ISBN: 1592537677 Category : Art Languages : en Pages : 162
Book Description
Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!
Author: Brian Wood Publisher: Pearson Education ISBN: 0321929497 Category : Computers Languages : en Pages : 480
Book Description
This book contains 15 lessons that cover the basics, providing countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish, or choose only those lessons that interest you.
Author: Adobe Creative Team Publisher: Peachpit Press ISBN: 0132089114 Category : Computers Languages : en Pages : 481
Book Description
The fastest, easiest, most comprehensive way to learn Adobe Illustrator CS4 Adobe Illustrator CS4 Classroom in a Book contains 15 lessons. The book covers the basics of learning Illustrator and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Learn how to create artwork for illustrations, logos, stationery, page layouts, posters, and integrate with Adobe Flash® movies, Adobe InDesign® layouts, and more! “The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students.” —Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files. Helpful tips: If you are able to search the book, search for "Where are the lesson files?" Go to the very last page of the book and scroll backwards. You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files. Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.
Author: Timothy Samara
Author: Timothy Samara
Author: Aaris Sherin
Author: Aaris Sherin
Author: Steven Heller
Author: Richard Hollis
Author: Seymour Chwast
Author: Kristin Cullen
Author: Brian Wood
Author: Adobe Creative Team
Author: Steven Heller