Graphic Identitites of Prestigious American Colleges and Universities PDF Download

Author: Paul Norman Lee
Publisher:
ISBN:
Category :
Languages : en
Pages : 458

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Author: David E. Carter
Publisher: Harper Collins
ISBN: 0061836893
Category : Art
Languages : en
Pages : 344

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Book Description
In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.

Author: Ángel Mateos-Aparicio Martín-Albo
Publisher: Ediciones de la Universidad de Castilla La Mancha
ISBN: 8490442738
Category : Social Science
Languages : en
Pages : 241

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Book Description
The present volume includes the Proceedings of The 14 th International ‘Culture and Power’ Conference, organized by the University of Castilla-La Mancha and held in Ciudad Real, Spain, between 22 and 24 March, 2010 under the auspices of The Iberian Association for Cultural Studies (IBACS). The collection incorporates a selection of the papers presented. The conference revolved around the topic of ‘identity’ and ‘identification’, which, in the contributions, is explored in various cultural products across a wide range of social and national contexts. Identity and identification processes are examined as interrelated with other social and cultural dimensions. Readings echo a multiplicity of theoretical approaches, the number of issues contemplated being representative of the relevance of identity and identification processes as crucial analytical perspectives for cultural studies today.

Author:
Publisher:
ISBN:
Category : Dissertations, Academic
Languages : en
Pages : 682

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Author: Grahame Dowling
Publisher: OUP Oxford
ISBN: 019158892X
Category :
Languages : en
Pages : 322

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Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book provides a more expansive and realistic picture of what it takes to build a corporate super brand. One of its key contributions is that it emphasizes the roles of customer value and organizational culture in the reputation-building process and exposes the limitations of corporate advertising, sponsorships, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience, Grahame Dowling suggests ways to improve the corporate reputations that different groups of stakeholders hold of your company. He also describes how to avoid many of the traps that catch unwary managers who try to improve their company's desired reputation.

Author: John Clifford
Publisher: Pearson Education
ISBN: 0321887204
Category : Art
Languages : en
Pages : 241

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Book Description
Who are history's most iconic graphic designers? Let the debate begin here. In this gorgeous, visual overview of the history of graphic design, students are introduced to 50 of the most important designers from the early 20th century to the present day. This fun-to-read, pretty-to-look-at graphic design history primer introduces them to the work and notable achievements of such industry luminaries as El Lissitzky, Alexander Rodchenko, A.M. Cassandre, Alvin Lustig, Cipe Pineles, Armin Hofmann, Paul Rand, Saul Bass, Herb Lubalin, Milton Glaser, Stefan Sagmeister, John Maeda, Paula Scher, and more. Who coined the term "graphic design"? Who designed the first album cover? Who was the first female art director of a mass-market American magazine? Who created the "I Want My MTV" ad campaign? Who created the first mail-order font shop? In Graphic Icons: Visionaries Who Shaped Modern Graphic Design, students start with the who and quickly learn the what, when, why, and where behind graphic design's most important breakthroughs and the impact they had, and continue to have, on the world we live in.

Author: Shirley Ann-Hagberg Lundberg
Publisher:
ISBN:
Category :
Languages : en
Pages : 394

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Author: David Dabner
Publisher: John Wiley & Sons
ISBN: 1118174801
Category : Design
Languages : en
Pages : 194

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Book Description
The principles and practice of graphic design Graphic Design School is a foundation course for graphic designers working in print, moving image, and digital media. Practical advice on all aspects of graphics design-from understanding the basics to devising an original concept and creating successful finished designs. Examples are taken from all media-magazines, books, newspapers, broadcast media, websites, and corporate brand identity. Packed with exercises and tutorials for students, and real-world graphic design briefs. This revised, fourth edition contains specific advice on how to adapt designs to suit different projects, including information on digital imaging techniques, motion graphics, and designing for the web and small-screen applications.

Author: Miguel de Baca
Publisher: Cambridge Scholars Publishing
ISBN: 1443888362
Category : Art
Languages : en
Pages : 240

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Book Description
Conflict, Identity, and Protest in American Art explores the powerful relationship between artistic production and cultures of conflict in the United States. Such a theme continues to provoke practitioners and scholars across a range of media and disciplines, especially as definitions of war and protest evolve and change in the twenty-first century. This anthology presents vital discussions of visual works in relationship to national identity, the politics and contexts of artistic production and reception, and the expressive and political function of art within historical periods defined by wars, rebellions, and revolutions. It sheds new light on the shifting nature of identity, and specifically how conflict – armed conflict as well as rhetorical conflict – inspires new identities to emerge. Conflict, Identity, and Protest in American Art will appeal to historians of American art and architecture, American studies, cultural studies, and material culture. Its vibrant discussions of race, ethnicity, gender, and sexuality represent the urgency of these topics in modern and contemporary art history. This book is suitable for academics at all levels, from undergraduates through to graduate students and faculty researchers, as well as artists and non-specialised readers.

Author: Herman van der Wusten
Publisher: Springer Science & Business Media
ISBN: 9401151849
Category : Social Science
Languages : en
Pages : 207

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Book Description
The chapters in this book are revised versions of papers initially presented at a confer ence on Universities and their cities held in Amsterdam on March 27-29 1996. There were about one hundred participants and 45 written contributions from Europe, the US, Canada and Australia. People with different disciplinary backgrounds, geographers, historians, sociologists, economists and planners among them, attended, as did a few university administrators and local government officials. The intricate relationships between universities and their cities were intensively debated from the perspective of possible contributions by the university to city life as well as from the angle of the city as a milieu that affects the university's functioning. There were theoretical and historical papers, and a series of case studies, some of them comparative, as well as proposals and descriptions of efforts to improve city-university relations. It was a fruitful occasion for many on account of the diversity of experience brought together for the purpose of a debate on a matter of common interest. The vari ous university settings within Amsterdam were visited during a guided tour that pro vided food for thought on the matters under discussion by means of a living example.