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Author: Sophie Cure Publisher: Laurence King Publishing ISBN: 9781786273963 Category : Design Languages : en Pages : 0
Book Description
'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina
Author: Sophie Cure Publisher: Laurence King Publishing ISBN: 9781786273963 Category : Design Languages : en Pages : 0
Book Description
'Truly something that's just a beautiful, slick, and very enjoyable little publication' – CreativeBoom "Graphic Design Play Book features a variety of puzzles and challenges, providing a fun and interactive way for young visual thinkers to engage with the world of graphic design" – Eye Understand how graphic design works and develop your visual sensibility through puzzles and activities! An entertaining and highly original introduction to graphic design, the Graphic Design Play Book uses puzzles and visual challenges to demonstrate how typography, signage, logo design, posters and branding work. Through a series of games and activities, including spot the difference, matching games, drawing and dot–to–dot, readers are introduced to graphic art concepts and techniques in an engaging and interactive way. Further explanation and information is provided by solution pages and a glossary, and a loose–leaf section contains stickers, die–cut templates, and coloured paper to help readers complete the activities. Illustrated with typefaces, poster design and pictograms by distinguished designers including Otl Aicher, Pierre Di Sciullo, Otto Neurath and Gerd Arntz, the book will be enjoyed both by graphic designers, and anyone interested in finding out more about visual communication. An excerpt from the book: How many ways are there of saying 'hello'? Probably a zillion. And there are surely just as many ways of writing it. In CAPITALS, and with an exclamation mark ! Or with a question mark ? Or maybe both ?! As a tiny black word in the middle of a white page; or with large, multi–coloured, dancing letters ; maybe with a simple shape or an image. Being interested in graphic design means looking at and understanding the world around us. And being aware of the multitude of signs that shape our daily life day after day and freight it with meaning – whether it's a stop sign, a cornflakes packet, a psychedelic album cover, a seductive headline on the cover of a magazine, the more subtle typography of a page in a novel, a flashing pharmacy sign or the credits of a sci–fi film. Thinking about this plethora of signs was what led us to conceive this introduction to graphic design as a collection of beacons and benchmarks – as a toolbox for exploring and learning in a simple and intuitive way through play, alone or with others, whether you're a child or an adult. These are experiments, a series of suggestions, with no right or wrong answers. The four sections of this book – typography, posters, signs, identity – are all invitations to dive in, explore and let your eyes and your hands take you on a voyage of discovery! – Sophie Cure and Aurélien Farina
Author: Dan Olsen Publisher: John Wiley & Sons ISBN: 1118961021 Category : Business & Economics Languages : en Pages : 336
Book Description
The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.
Author: Caroline Haebig Publisher: International Society for Technology in Education ISBN: 1564848922 Category : Education Languages : en Pages : 242
Book Description
For School Leaders and K-12 Educators Get concrete strategies for designing and implementing cultural and instructional supports for maker learning, and equipping makerspaces to model universal design for learning (UDL) in action. School leaders and classroom teachers alike are looking for ways to integrate maker learning into their work in meaningful ways, but they simply don’t have the time, capacity or resources to review, synthesize or adapt existing models into their own school systems. The Maker Playbook offers a vision and the tools needed to streamline the process, including high-impact strategies you can put directly into action to foster an inclusive maker learning environment. In these pages, you’ll find ready-to-use strategies and resources to guide learners in the design thinking maker learning process. With the Universal Design for Learning (UDL) Guidelines as a basis, you’ll get ideas for helping all students learn, and guidance for developing the scaffolding to help all learners reach levels of higher-order thinking and engagement. The book: • Offers strategies that can be implemented on a personalized and systemic level to build a maker learning culture and program from the ground up. • Highlights “Go Remote” tips with each strategy to assist you in implementing the ideas in a virtual environment. • Includes recommendations for prioritizing and choosing from the strategies provided to help with planning and implementation. • Offers resources for engagement, representation, action and expression to improve accessibility and boost students’ executive functioning skills. • Includes QR codes and links to digital versions and templates for scaffolding learning to help you jump into action. Whether your school system has begun this journey and is looking for ways to enhance established maker learning and makerspaces or is ready to start laying the foundation for providing maker learning experiences for all learners, this book is designed to help educators make maker learning more accessible for all.
Author: Sándor Varga Publisher: Luxory ISBN: 615672804X Category : Business & Economics Languages : en Pages : 221
Book Description
Are you ready to jump into entrepreneurship? Look no further than '100 Business Ideas' a comprehensive guide that is full of innovative and with practical concepts that will set you on fire entrepreneurial spirit. From innovative tech startups to traditional ones to service-based businesses, this is the book offers plenty of inspiration and guidance to succeed to build a business. Whether you're an experienced entrepreneur or just starting out getting started, this book is a valuable resource to help you turn your ideas into profitable businesses. Get ready to take your business to new high- take it to the top with "100 business ideas"
Author: Enrique Quevedo Publisher: Dreaming Intent Press ISBN: 0996101306 Category : Business & Economics Languages : en Pages : 111
Book Description
Brand marketers are still taking their first steps into the digital world by migrating their traditional mindset into the new communication channels they have at hand. Traditional branding, being strongly based on reach & frequency, is being copied to digital branding initiatives, thus ignoring the great opportunity digital media provides, as a two-way communication channel, to further engage with their audiences.The book proposes a comprehensive measurement framework to help shape the mindset of the next generation of digital brand marketers and enable them to focus not only on brand exposure and its impact on sales, but also on the brand experience they can now create using digital media, and its impact on long term profitability.It guides you on a step by step through the five stages of the framework:1. Expose your brand2. Attract people to your brand territory3. Engage providing valuable experiences4. Retain attention over the long term5. Influence perception, intent or behaviorWe also provide the set of KPIs that need to be measured at each of the stages. KPIs are designed to fulfill two different needs: the need to optimize efforts on a day-by-day basis, and the need to assess high-level success at each of the stages of the framework. Finally, we'll help you bring accountability by surfacing the link between your online branding efforts and the most important outcomes expected from any branding campaign: to drive sales and to grow loyalty.
Author: Samantha Stahlke Publisher: Oxford University Press ISBN: 0192584782 Category : Computers Languages : en Pages : 401
Book Description
Video games have captivated us for over 50 years, giving us entire worlds to explore, new ways to connect with friends, thought-provoking stories, or just a fun way to pass the time. Creating games is a dream for many, but making great games is challenging. The Game Designer's Playbook is about meeting that challenge. More specifically, it's a book about game interaction design; in other words, shaping what players can do and how they do it to make a game satisfying and memorable. Our time with a game is built on interaction, from basic things like pushing buttons on a controller, to making complicated strategic decisions and engaging with the narrative. If you've ever felt the adrenaline rush from beating a perfectly tuned boss fight or been delighted by the fanfare of picking up that last collectible, you've experienced good interaction design firsthand. The Game Designer's Playbook is about learning what makes for great (or terrible!) interaction design in games, exploring things like controls, feedback, story, and tutorial design by analyzing existing games. It also looks at how newer and still-developing tech like VR and streaming are changing the ways we play, and how you can bring great interaction design to your own games.
Author: Shu Chen Hou Publisher: Shu chen Hou ISBN: Category : Business & Economics Languages : en Pages : 166
Book Description
Are you ready to dive into the lucrative world of dropshipping? Do you dream of running a successful online business that generates consistent profits? Look no further! "Launch, Grow, Profit: Dropshipping Playbook" is your comprehensive guide to building a thriving dropshipping empire from scratch. In this step-by-step playbook, we reveal the closely guarded secrets and proven strategies used by successful dropshippers. Whether you're a seasoned entrepreneur or a complete beginner, this playbook will equip you with the knowledge, tools, and techniques you need to succeed in the competitive e-commerce landscape. Launch Your Business with Confidence Learn the ins and outs of dropshipping and understand how it works to your advantage. We'll walk you through the entire process, from selecting the perfect niche and identifying profitable product categories to setting up your online store and choosing the right eCommerce platform. With our guidance, you'll lay a solid foundation for your business, ensuring a smooth and successful launch. Grow Your Reach and Dominate Your Market Discover the secrets to effective marketing and customer acquisition. From harnessing the power of social media, SEO, content marketing, and paid advertising to driving targeted traffic to your store through influencer collaborations, email marketing, and affiliate partnerships, we'll show you how to maximize your brand's visibility and attract a steady stream of eager customers. Optimize Your Profits and Customer Satisfaction Unlock the keys to profit maximization and customer retention. Our playbook will teach you the art of upselling and cross-selling, increasing your average order value and customer lifetime value. You'll also learn how to implement customer retention programs, personalized offers, and exceptional customer service to turn one-time buyers into loyal brand advocates. Plus, we'll reveal the secrets to generating positive reviews and leveraging social proof to build trust and credibility. Scale Your Business to New Heights Ready to take your dropshipping business to the next level? We've got you covered! Discover the strategies and techniques to scale your operations, expand your product lines, and diversify your revenue streams. You'll learn how to analyze key metrics, optimize your financials, and make data-driven decisions that drive profitability. With our guidance, you'll be well-equipped to automate and outsource tasks, freeing up your time to focus on strategic growth and long-term success. Overcome Challenges and Embrace Future Growth Every journey comes with obstacles, but we'll show you how to overcome common dropshipping challenges with ease. From staying up to date with industry trends and adapting to market changes to exploring potential avenues for expansion, such as international markets or private labeling, you'll be equipped to navigate the ever-evolving landscape of e-commerce and position yourself for long-term success. Unlock the Secrets of Dropshipping Success Today! Don't miss out on this invaluable resource for aspiring dropshipping entrepreneurs. "Launch, Grow, Profit: Dropshipping Playbook" is your roadmap to success, packed with actionable strategies, expert insights, and real-world examples. Whether you're starting from scratch or looking to take your existing business to new heights, this playbook is your ultimate companion on your dropshipping journey. Ready to turn your dreams into reality? Order your copy of "Launch, Grow, Profit: Dropshipping Playbook" today and embark on the path to dropshipping success. It's time to unleash your entrepreneurial potential, dominate your market, and build a profitable online business that stands the test of time. Get ready to launch, grow, and profit like never before!
Author: M. Larry Litwin Publisher: AuthorHouse ISBN: 1438994753 Category : Business & Economics Languages : en Pages : 586
Book Description
"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 600 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. "The PR Practitioner's Playbook" - an anatomy of the public relations profession - relies on my experience as a reporter, editor, public relations counselor, and strategic advisor and evaluator. It demonstrates that successful writers practice their craft with poise and eloquence. It is an extension of the author's classroom, which many students call, "Litwin's laboratory for practical knowledge." As former KYW Newsradio colleague Kim Glovas observed," Larry's voice is the voice of this book." Among those considered mentors - and contributors to this book - are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio anchor Bill Bransome, print journalist extraordinaire Everett S. Landers and legendary broadcast journalist Edward R. Murrow. They spent countless hours helping the author hone his skills and encouraging me to be an open, honest, thorough and valid (relevant) communicator. They stressed tangible tools, and such attributes as knowledge, loyalty, judgment, trust, credibility, ethics and integrity. "The Public Relations Practitioner's Playbook" serves as a basic or supplemental text in introduction to public relations and graduate overview courses. It offers a refreshing, down-to-earth approach to which many students are just not accustomed. Strategic advisors refer to it as a "potpourri of proven public relations techniques." The companion CD-Rom contains, among its many tactics, three PowerPoints(r) that summarize the 17 chapter
Author: David S. Kidder Publisher: Chronicle Books ISBN: 1452124043 Category : Business & Economics Languages : en Pages : 288
Book Description
According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.
Author: Paul Flanigan Publisher: Lulu.com ISBN: 1329536118 Category : Business & Economics Languages : en Pages : 140
Book Description
The process of developing and deploying engaging digital signage is much more complex than simply hanging a screen and turning it on. This book is a must for creating effective engagement through digital screens.
Author: Sophie Cure
Author: Sophie Cure
Author: Dan Olsen
Author: Caroline Haebig
Author: Sándor Varga
Author: Enrique Quevedo
Author: Samantha Stahlke
Author: Shu Chen Hou
Author: M. Larry Litwin
Author: David S. Kidder
Author: Paul Flanigan