Graphic Communication as a Design Tool PDF Download

Author: Omar Faruque
Publisher: Van Nostrand Reinhold
ISBN: 9780442226336
Category : Art
Languages : en
Pages : 218

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Book Description

Author: Elizabeth Resnick
Publisher: John Wiley & Sons
ISBN: 9780471418290
Category : Design
Languages : en
Pages : 270

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Book Description
Complete coverage of basic design principles illustrated by student examples Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians. This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution. Assignments are organized from basic to advanced within six sections: * The elements and principles of design * Typography as image * Creative word play * Word and image * Grid and visual hierarchy * Visual advocacy Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

Author: Mary C. Dyson
Publisher: Cambridge Scholars Publishing
ISBN: 1527531023
Category : Design
Languages : en
Pages : 170

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Book Description
The contents of this book are mainly based on ideas discussed within the framework of the 2016 International Conference on Typography and Visual Communication (ICTVC). This event was initiated at the beginning of the new millennium and has since developed into an internationally respected event. The chapters included in this volume provide evidence of visual communication as an established discipline where critical research informs design practice, printing history lays the foundations for future projects, and professional practice benefits from cross-disciplinary collaborations. The anthology investigates both current and future challenges and priorities in the field of design for visual communication, and will serve to provide a vivid spark to start a discourse in this regard. It will become a working tool and reference point for people interested in studying and researching typography and visual communication.

Author: Shawna D. Lockhart
Publisher: Peachpit Press
ISBN: 9780137057146
Category : Engineering design
Languages : en
Pages : 0

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Book Description
This text presents a different approach to the traditional engineering graphics course by emphasizing the importance of sketching, 3D solid modelling and the use of design data bases throughout the engineering process.

Author: Alan Male
Publisher: Bloomsbury Publishing
ISBN: 1350024112
Category : Design
Languages : en
Pages : 256

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Book Description
Delving into the rationale behind influential communication, The Power And Influence Of Illustration helps you understand how to work with a message to create convincing illustrations for your audience. Alan Male explains how illustrative imagery can lampoon, shock, insult, threaten, subvert, ridicule, express discontent and proclaim political and religious allegiance. He explores how its tools have been used in the past, and looks at how contemporary illustrators can use their own work to persuade – and discusses where the line between persuasion and propaganda lies. These issues are explored using hundreds of full colour images from international artists, both contemporary and historical.

Author: Juliette Cezzar
Publisher: Bloomsbury Publishing USA
ISBN: 1501323679
Category : Design
Languages : en
Pages : 224

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Book Description
What graphic design is, what designers need to know, and who becomes a designer have all evolved as the computer went from being a tool to also becoming our primary medium for communication. How jobs are advertised and how prospective candidates communicate with prospective employers have changed as well, as has the culture and context for many workplaces, requiring new approaches for how to find your first (and last) position. Through clear prose, a broad survey of contexts where designers find themselves in the present day, and interviews with designers, The AIGA Guide to Careers in Graphic and Communication Design is an invaluable resource for finding your place in this quickly changing and growing field. The book includes interviews with over 40 designers at all levels working in-house and out-of-house in studios, consultancies, or alone, including: Nicholas Blechman, The New Yorker; Rob Giampietro, Google; Njoki Gitahi, IDEO; Hilary Greenbaum, Whitney Museum; Holly Gressley, Vox Media; Cemre Güngör, Facebook; Natasha Jen, Pentagram; Renda Morton, The New York Times; and Alisa Wolfson, Leo Burnett Worldwide.

Author: Shawna Lockhart
Publisher: Peachpit Press
ISBN: 0134851102
Category : Architecture
Languages : en
Pages : 2078

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Book Description
This is a clear, comprehensive, full-color introduction and reference for students and professionals who are creating engineering drawings and graphics with CAD software or by hand. It provides excellent technical detail and motivating real-world examples, illuminating theory with a colorful, highly-visual format complemented with concise text. Designed for busy, visually-oriented learners, this guide expands on well-tested material, fully updated for the latest ASME standards, materials, industries and production processes. Its up-to-date examples range from mechanical, plastic, and sheet metal drawings to modern techniques for civil engineering, architecture, and rapid prototyping. Throughout, clear, easy, step-by-step descriptions teach essential sketching and visualization techniques, including the use of 3D and 2D CAD. All color visuals are tightly integrated with text to promote rapid mastery. Colorful models and animations on a companion website bring the material to life, and hands-on projects and tear-out worksheets make this guide ideal both for learning and for ongoing reference.

Author: Joe Donarumo
Publisher: Lulu.com
ISBN: 1483430936
Category : Fiction
Languages : en
Pages : 250

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Book Description
Sam Brooks, a young superintendent with ProCon Builders, has been given responsibility for the largest and most complicated project of his career. He struggles with all of the common difficulties in construction -- lack of communication, coordination issues, and other kinds of wasteful occurrences that rob his project of time and money, while leaving him and his team frustrated and overworked. Luckily, his friend, mentor, and co-worker, Alan Phillips, brings the benefit of his experience and his knowledge of Lean Construction tools and processes to help Sam learn valuable skills for improving the operation of his project. Together, Sam and Alan discuss the merits and explore the practical applications of: Daily Huddles Visual Communication The "Eight Wastes" Managing Constraints Pull Planning The Last Planner System(TM) Percent Plan Complete

Author: Connie Malamed
Publisher: Fair Winds Press
ISBN: 1592537413
Category : Art
Languages : en
Pages : 241

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Book Description
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Author: Eric Karjaluoto
Publisher: Pearson Education
ISBN: 0321928849
Category : Art
Languages : en
Pages : 241

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Book Description
A frank explanation for designers on how to create and implement a practical process for creating functional visual communication Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression.