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Author: Publisher: ISBN: Category : Languages : en Pages :
Book Description
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.
Author: Publisher: ISBN: Category : Languages : en Pages :
Book Description
Google Analytics is the industry standard for web analytics. This powerful tool provides the means to track, analyze, and report on site visits, marketing goals, and ad revenue generated from your site. This course explains how to use Google Analytics to better understand who your digital customers are, how they found your website, and how they engage with your site once they get there. This course covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. Instructor Corey Koberg explains how to glean insights from the vast array of data available: from averages and segments to trends and context.
Author: Publisher: ISBN: Category : Languages : en Pages :
Book Description
Find out how your website is performing using Google Analytics. Discover how to use this leading web analytics tool to track, analyze, and report on site visits and marketing goals.
Author: Corey Koberg Publisher: ISBN: Category : Languages : en Pages : 0
Book Description
Google Analytics 4 provides the means to track, analyze, and report on the visitors to your site and app-who they are and what they do. This course walks you through the first major revision in years to the de facto standard in analytics in years that includes tons of new features and powerful machine learning. With over 15 years on the platform and thousands of enterprise client engagements, industry veteran Corey Koberg covers how to best use this leading analytics tool to better understand who your digital customers are, how they found you, and how they engage with your site or app once they get there. Corey covers the platform's out-of-the-box functionality, from account creation to reporting fundamentals. He shares how to get, convert, and retain customers, manage user accounts, and more.
Author: David Booth Publisher: John Wiley & Sons ISBN: 1118240294 Category : Computers Languages : en Pages : 609
Book Description
A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.
Author: Todd Kelsey Publisher: Apress ISBN: 1484228294 Category : Business & Economics Languages : en Pages : 148
Book Description
Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from. What You’ll Learn Understand basic techniques to generate traffic for a blog or website Review the performance of a website or campaign Set up a Shopify account to track ROI Create and maximize AdWords to track conversion Discover opportunities offered by Google, including the Google Individual Qualification Who This Book Is For Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Author: Benjamin Mangold Publisher: Loves Data ISBN: 0994390483 Category : Computers Languages : en Pages : 617
Book Description
Learn how to launch successful online marketing campaigns, measure the performance of your website and optimize your results with this new completely revised and updated second edition of bestseller Learning Google AdWords and Google Analytics by expert coach, author and blogger Benjamin Mangold. Written in two jargon-free sections this step-by-step guide delivers practical skills to marketers on how to use Google AdWords and Google Analytics separately or together, for the greatest impact, in the shortest time. Get the most out of your campaigns and website with the new version of Google AdWords and the latest Google Analytics features and reports.
Author: Publisher: ISBN: Category : Languages : en Pages :
Book Description
Learn the foundations of pay-per-click advertising with Google AdWords, the industry-leading PPC platform. First, explore how AdWords works and how it fits with what your business?and your customers?need. Then learn how to set up a new AdWords account and start researching your keywords: the foundation of all great advertisements. Once you've set up a new campaign and written your first ad, you can learn how to use AdWords reporting and Google Analytics to monitor their performance. Instructor Brad Batesole also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Finally, go beyond the basics of AdWords with ad extensions?a feature which can increase your click-through-rate by several percentage points. By the end of the training, you'll know everything you need to create effective PPC ads on the Google ad network.
Author: Mark Edmondson Publisher: "O'Reilly Media, Inc." ISBN: 1098113039 Category : Computers Languages : en Pages : 368
Book Description
Why is Google Analytics 4 the most modern data model available for digital marketing analytics? Because rather than simply report what has happened, GA4's new cloud integrations enable more data activation—linking online and offline data across all your streams to provide end-to-end marketing data. This practical book prepares you for the future of digital marketing by demonstrating how GA4 supports these additional cloud integrations. Author Mark Edmondson, Google Developer Expert for Google Analytics and Google Cloud, provides a concise yet comprehensive overview of GA4 and its cloud integrations. Data, business, and marketing analysts will learn major facets of GA4's powerful new analytics model, with topics including data architecture and strategy, and data ingestion, storage, and modeling. You'll explore common data activation use cases and get guidance on how to implement them. You'll learn: How Google Cloud integrates with GA4 The potential use cases that GA4 integrations can enable Skills and resources needed to create GA4 integrations How much GA4 data capture is necessary to enable use cases The process of designing dataflows from strategy though data storage, modeling, and activation
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Author: Corey Koberg
Author: David Booth
Author: Todd Kelsey
Author: Benjamin Mangold
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Author: Mark Edmondson
Author: Brad Batesole