Good Practice Guide on Online Consumer Ratings and Reviews PDF Download

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 27

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Book Description
Building on the OECD Recommendation of the Council on Consumer Protection in ECommerce, this paper aims to provide practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and reviews; (iii) negative ratings and reviews; and (iv) misleading moderation practices.

Author: Organisation for Economic Co-operation and Development
Publisher:
ISBN:
Category :
Languages : en
Pages : 27

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Book Description

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 28

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Book Description
This paper takes stock of recent developments related to online consumer ratings and reviews and their effects on consumer behaviour. It provides an overview of key consumer benefits and risks associated with user-generated feedback, and identifies consumer policy challenges, including misleading and deceptive practices, a lack of accuracy, and consumer biases. It also points to issues for further consideration by consumer policy makers and enforcement authorities, as well as businesses and consumer organisations.

Author: Raj Varma
Publisher: Blue Rose Publishers
ISBN:
Category : Business & Economics
Languages : en
Pages : 99

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Book Description
In our increasingly digital world, online reviews have become an invaluable resource for consumers making important purchasing decisions. Whether searching for the best local restaurant, researching the latest consumer electronics, or vetting service providers, we have come to rely on the collective wisdom and experiences of others shared across a myriad of online platforms. This comprehensive guide is a must-read for anyone navigating the complex landscape of online reviews. The author provides an in-depth exploration of the major review platforms - from Google and Facebook to Yelp, TripAdvisor, and Amazon - outlining their unique features, their importance for businesses, and strategies for leveraging them effectively. Beyond just understanding the review platforms, this book delves into the psychological reasons behind how online reviews influence consumer behavior and purchasing decisions. Insights into building trust, managing reputation, and responding to feedback empower readers to harness the power of online reviews for their own benefit - whether as a savvy consumer or a business seeking to thrive in the digital age. As our reliance on online information continues to grow, "Good Reviews" equips readers with the knowledge and tools needed to make informed choices, drive business success, and navigate the ever-evolving world of digital reputation. It is a must-read for anyone seeking to master the art of online reviews and leverage them for personal or professional gain.

Author: Eugene Y. Chan
Publisher: Springer Nature
ISBN: 3031509471
Category :
Languages : en
Pages : 272

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Book Description

Author: Mihyun Kang
Publisher:
ISBN:
Category :
Languages : en
Pages : 260

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Book Description
Online consumer reviews have become popular sources for acquiring product-related information. However, an excessive number of reviews create eWOM overload, thus a system that can efficiently sort helpful reviews, so prospective customers can make informed decision more easily, is an obvious solution. Numeric cues, such as star ratings, are perceived to be valuable, but consumers' evaluation of the review and the reviewed product has been understudied. In fact, it is unclear how consumers process numeric cues as parts of online product information. Therefore, this study investigated the potential of numeric review cues, particularly star ratings, to determine how consumers process numeric reviews in relation to their evaluation of review quality and in relation to their decision-making process. The main premise of this study is that consumers systematically process product information online via peer consumer reviews, and consumers' dependency on reviews depends on their susceptibility to interpersonal influence and the perceived risk inherent in the product purchase. Two experiments were conducted to test this premise, and the experiments found that the degree of consumers' susceptibility to interpersonal influence which acted as a moderator of the valence of star rating effects has a significant impact on consumers' evaluations of online consumer reviews and the reviewed product. In addition, the findings highlighted the significant role peer consumers' star ratings can play in product purchase decisions. Moreover, the study identified the role susceptibility to interpersonal influence had in an online shopping environment.

Author: Brandon Toropov
Publisher: Penguin
ISBN: 1101545100
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 556

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Author: Shunyao Jin
Publisher:
ISBN: 9781392153338
Category : Electronic dissertations
Languages : en
Pages : 69

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Book Description
This study examines whether online consumer product reviews contain information that is associated with firms' earnings and stock returns around earnings announcements. Ex ante, it is unclear whether consumer reviews are useful to investors because consumer reviews have not been easily accessible or widely disseminated. Based on 18,794,143 consumer reviews posted on Amazon.com during 1996-2014, I construct quarterly measures of abnormal tone and abnormal rating of consumer reviews and link them to earnings surprises and earnings announcement returns. Focusing on concurrent earnings surprises, I find that negative abnormal tone is significantly associated with more negative earnings surprises while positive abnormal tone is not associated with positive earnings surprises. My analyses of abnormal returns around concurrent earnings announcements show that negative abnormal tone is positively associated with earnings announcement returns, but positive abnormal tone is not. Finally, I find that disagreements in review ratings (measured as the standard deviation of consumer review ratings) are positively associated with unexplained trading volume around earnings announcements, while disagreements in review tone (measured as the standard deviation of consumer review tone) are not. Taken together, these findings suggest that abnormal review tone is more useful than abnormal review rating in explaining concurrent earnings surprises and earnings announcement returns, but the disagreements reflected through the distribution of consumer ratings is more informative about the unexplained trading volume around earnings announcements. My results suggest that both the rating and the tone of consumer reviews are informative, but along different dimensions.

Author: British Retail Consortium
Publisher: The Stationery Office
ISBN: 9780117031968
Category : Product recall
Languages : en
Pages : 64

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Book Description
Legislation places obligations on all those in the supply chain to ensure that only safe products are placed on the market. However, there will be occasions where mistakes occur or there are unforeseen circumstances that place the consumer at risk. Every year a significant number of products are withdrawn from the market , and in cases where the safety risk to the consumer is judged to be high, these result in product recalls. This publication provides practical guidance and advice on the key requirements for the product recall process, particularly to small and medium-sized companies who may lack experience in the handling of product safety issues. It is designed to assist the development of policies and plans that can be linked to detailed operational procedures, with the aim of providing improved consumer protection whilst minimising the commercial impact.