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Author: Tom Pease Publisher: Morgan James Publishing ISBN: 1600376711 Category : Business & Economics Languages : en Pages : 189
Book Description
Bad business design is plentiful in small businesses. In it can lie an entrepreneur's demise. Amidst the considerable emotion that burbles within every business owner lies formidable powers for good or bad. Business owners need to make sure their mountain moving passions are headed to end zones and not danger zones. Going Out of Business By Design can serve as owners' reference manual to keep them for becoming a failure statistic. Book jacket.
Author: Tom Pease Publisher: Morgan James Publishing ISBN: 1600376711 Category : Business & Economics Languages : en Pages : 189
Book Description
Bad business design is plentiful in small businesses. In it can lie an entrepreneur's demise. Amidst the considerable emotion that burbles within every business owner lies formidable powers for good or bad. Business owners need to make sure their mountain moving passions are headed to end zones and not danger zones. Going Out of Business By Design can serve as owners' reference manual to keep them for becoming a failure statistic. Book jacket.
Author: Tom Pease Publisher: Morgan James Publishing ISBN: 1614482098 Category : Business & Economics Languages : en Pages : 220
Book Description
The Small Business Administration says that 69% of all business do not last past 7 years and 56% not any longer than four years. There is serious monetary and relationship carnage in all this. What is really going on here? Going Out Of Business By Design will offer up reasons for this as well as compelling solutions. Mr. Pease writes from 29 years of personal experience and continues to operate his office equipment business. Going Out of Business By Design wants to help the Owner Entrepreneur be able to spot dangerous trends before they threaten the business. Going Out of Business By Design is particularly good at showing correct thought processes and how to creatively deal with all manner of business trouble. The book guides you through important topic such as establishing positive cash flow, correct pricing and selection of products, legal troubles and leadership methods. It also lets you in on what Pease considers to be the great secret to making a small business last and retain employees. Going Out Of Business By Design can serve as an Entrepreneur’s Owner’s Manual that you will refer to regularly.
Author: Douglas Davis Publisher: Simon and Schuster ISBN: 1440341559 Category : Design Languages : en Pages : 208
Book Description
"The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Author: Ben Reason Publisher: John Wiley & Sons ISBN: 1118988922 Category : Business & Economics Languages : en Pages : 214
Book Description
A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.
Author: Marty Neumeier Publisher: New Riders ISBN: 0134172973 Category : Business & Economics Languages : en Pages : 196
Book Description
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author: Raymond Harris Publisher: BroadStreet Publishing Group LLC ISBN: 1424557569 Category : Business & Economics Languages : en Pages : 204
Book Description
You don’t need to quit your day job to serve God. Do you find it difficult to work with joy? Do you have a hard time with coworkers? Is your identity wrapped up in your job? Many Christian leaders struggle to bridge the gap between the sacred and the secular—particularly at work. Raymond Harris addressed this dilemma and found true success as one of the most prolific American architects. Business by Design draws upon biblical principles and life experiences to help you:avoid the swirl of busyness and develop an eternity-driven mind-set.exceed worldly standards and demonstrate generosity, compassion, forgiveness, and diligence.look beyond your own needs and use profits to promote God’s kingdom.let go of feeling you’re not doing enough for God and recognize your service to Him at work. The teachings and example of Jesus can transform your professional life and make you more effective in the workplace. Join your faith and work, and discover your ultimate purpose.
Author: Keith Granet Publisher: Chronicle Books ISBN: 1648960340 Category : Design Languages : en Pages : 224
Book Description
The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.
Author: Bill Burnett Publisher: Knopf ISBN: 110187533X Category : Self-Help Languages : en Pages : 274
Book Description
#1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Author: Brian Solis Publisher: John Wiley & Sons ISBN: 1118526805 Category : Business & Economics Languages : en Pages : 263
Book Description
Welcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you re not around? In an always-on world where everyone is connected to information and also one another, customer experience is your brand. And, without defining experiences, brands become victim to whatever people feel and share. In his new book X: The Experience When Business Meets Design bestselling author Brian Solis shares why great products are no longer good enough to win with customers and why creative marketing and delightful customer service too are not enough to succeed. In X, he shares why the future of business is experiential and how to create and cultivate meaningful experiences. This isn’t your ordinary business book. The idea of a book was re-imagined for a digital meets analog world to be a relevant and sensational experience. Its aesthetic was meant to evoke emotion while also giving new perspective and insights to help you win the hearts and minds of your customers. And, the design of this book, along with what fills its pages, was done using the principles shared within. Brian shares more than the importance of experience. You’ll learn how to design a desired, meaningful and uniform experience in every moment of truth in a fun way including: How our own experience gets in the way of designing for people not like us Why empathy and new perspective unlock creativity and innovation The importance of User Experience (UX) in real life and in executive thinking The humanity of Human-Centered Design in all you do The art of Hollywood storytelling from marketing to product design to packaging Apple’s holistic approach to experience architecture The value of different journey and experience mapping approaches The future of business lies in experience architecture and you are the architect. Business, meet design. X
Author: Patrick van der Pijl Publisher: John Wiley & Sons ISBN: 1119272114 Category : Business & Economics Languages : en Pages : 277
Book Description
This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Author: Tom Pease
Author: Tom Pease
Author: Tom Pease
Author: Douglas Davis
Author: Ben Reason
Author: Marty Neumeier
Author: Raymond Harris
Author: Keith Granet
Author: Bill Burnett
Author: Brian Solis
Author: Patrick van der Pijl