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Author: Gary Armstrong Publisher: Pearson Educación ISBN: 9789702604006 Category : Business & Economics Languages : en Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Gary Armstrong Publisher: Pearson Educación ISBN: 9789702604006 Category : Business & Economics Languages : en Pages : 686
Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: Ramón Martin-Guart Publisher: Editorial UOC ISBN: 8491807454 Category : Business & Economics Languages : es Pages : 80
Book Description
El contexto de la comunicación digital suele estar repleto de palabras y expresiones a menudo incomprensibles. Normalmente se trata de neologismos, casi siempre de raíz anglosajona, que son rápidamente incorporados al lenguaje profesional y académico. En el terreno del marketing digital el uso de estos términos está creciendo exponencialmente en los últimos años. Este pequeño manual pretende acercar al lector, sea profesional o no, el significado de algunas de estas palabras que son de uso muy habitual en el sector. Y lo hacemos presentando dos definiciones para cada concepto: una más formal en la Parte I, y otra con más chispa en la Parte II. Te invitamos a conocerlas.
Author: Mark Allinson Publisher: Routledge ISBN: 1317858921 Category : Foreign Language Study Languages : en Pages : 294
Book Description
""Languages are best learned when real-world information becomes the focus of students' activities. In this respect, !Te Toca! definitely encourages advanced learners to focus on exchanging real-life information about the world around them. Moreover, since the topics and issues presented in the book are controversial in nature, they seem especially appealing to college students."" Dr Maria Jesus Amores, University of West Virginia !Te Toca! is a thoroughly innovative approach to advanced language learning. Imaginative, exciting and fun, it uses language simulations to take students into a virtual Spanish-speaking world where they adopt a new Spanish or Latin-American identity. Creating a learning environment in which they need to use Spanish to solve a problem or engage in debate, the language simulations draw and expand on students' linguistic, communication, and information-gathering skills. Covering a variety of engaging topics, the simulations literally put the students centre-stage, requiring them to think on their feet and speak exclusively in Spanish. The topics revolve around contentious issues and each chapter includes a simulation exercise with all its associated documents, as well as a lead text, comprehension questions, a guide to relevant points of functional grammar, associated exercises, a glossary of terms, and suggestions for written work.
Author: Laurence Boisson de Chazournes Publisher: Oxford University Press, USA ISBN: 0198778767 Category : Law Languages : en Pages : 545
Book Description
The UN Convention on the Law of the Non-Navigational Uses of International Watercourses is crucial for protecting sources of fresh water. Examining the settlement of water disputes, relationships between legal instruments, and the role of the courts in resolving disagreements, this book is vital to all who seek a deep understanding of water law.
Author: Jacob Katz Cogan Publisher: Oxford University Press ISBN: 0191652369 Category : Law Languages : en Pages : 1345
Book Description
Virtually every important question of public policy today involves an international organization. From trade to intellectual property to health policy and beyond, governments interact with international organizations in almost everything they do. Increasingly, individual citizens are directly affected by the work of international organizations. Aimed at academics, students, practitioners, and lawyers, this book gives a comprehensive overview of the world of international organizations today. It emphasizes both the practical aspects of their organization and operation, and the conceptual issues that arise at the junctures between nation-states and international authority, and between law and politics. While the focus is on inter-governmental organizations, the book also encompasses non-governmental organizations and public policy networks. With essays by the leading scholars and practitioners, the book first considers the main international organizations and the kinds of problems they address. This includes chapters on the organizations that relate to trade, humanitarian aid, peace operations, and more, as well as chapters on the history of international organizations. The book then looks at the constituent parts and internal functioning of international organizations. This addresses the internal management of the organization, and includes chapters on the distribution of decision-making power within the organizations, the structure of their assemblies, the role of Secretaries-General and other heads, budgets and finance, and other elements of complex bureaucracies at the international level. This book is essential reading for scholars, practitioners, and students alike.
Author: Andoni Luis Aduriz Publisher: Phaidon Press ISBN: 9780714863634 Category : Cooking Languages : en Pages : 0
Book Description
Mugaritz in northern Spain, has long been considered one of Spain's most influential restaurants, and Aduriz one of its most talented and creative chefs. Aduriz reveals his creative process behind his dishes, with 70 recipes sure to inspire chefs and food lovers around the world.
Author: Douglas Brownlie Publisher: SAGE ISBN: 9780803974913 Category : Business & Economics Languages : en Pages : 292
Book Description
`This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar
Author: Elisabet Arnó Macià Publisher: Springer Science & Business Media ISBN: 0387286241 Category : Education Languages : en Pages : 265
Book Description
I first used the Internet in fall 1993, as a Fulbright Scholar at Charles University in Prague. I immediately recognized that the Internet would radically transform second language teaching and learning, and within a year had written my first book on the topic, E-Mail for English Teaching. The book galvanized a wave of growing interest in the relationship of the Internet to language learning, and was soon followed by many more books on the topic by applied linguists or educators. This volume, though, represents one of the first that specifically analyzes the relationship of new technologies to the teaching of languages for specific purposes (LSP), and, in doing so, makes an important contribution. The overall impact of information and communication technology (ICT) on second language learning can be summarized in two ways, both of which have special significance for teaching LSP. First, ICT has transformed the context of language learning. The stunning growth of the Internet—resulting in 24 trillion email messages sent in 2005, and more than 600 billion Web pages and 50 million blogs online in the same year—has helped make possible the development of English as the world's first global language.
Author: Gary Armstrong
Author: Gary Armstrong
Author: 
Author: Ramón Martin-Guart
Author: Mark Allinson
Author: Laurence Boisson de Chazournes
Author: 
Author: Jacob Katz Cogan
Author: Andoni Luis Aduriz
Author: Douglas Brownlie
Author: Elisabet Arnó Macià