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Author: Valea Adams Publisher: GRIN Verlag ISBN: 3668373930 Category : Business & Economics Languages : en Pages : 23
Book Description
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald’s and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt’s argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can’t be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm’s operations. Many companies have understood the importance of global activities.
Author: Valea Adams Publisher: GRIN Verlag ISBN: 3668373930 Category : Business & Economics Languages : en Pages : 23
Book Description
Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, The FOM University of Applied Sciences, Hamburg, language: English, abstract: This seminar paper evaluates the dimensions of standardized global marketing and local marketing for global companies by starting with a short insight into globalization and global firms in general, followed by an illustration of the global-local dilemma, that forces a decision on the choice between selling the same product across all boundaries and the implementation of local marketing strategies in order to respond to regional differences. The term paper continues with an explanation of local and standardized global marketing, exemplified by the global players McDonald’s and Apple and concludes with a comparison of both approaches. The debate on standardization and adaptation in marketing has sparked a debate for decades. Dating back to Levitt, who is one of the leading advocates of the standardization approach in marketing, many other researchers followed Levitt’s argument about the homogenization of consumer markets. However, critics of this thesis argue, that just a just a few products can be easily standardized in a global manner. Kotler argues that national marketing can’t be simply extended to an international level as consumer behavior significantly varies depending on the country. Today, virtually every major company is forced to compete in the global market. And global marketers need to navigate through diverse cultures that go along with unpredicted rules and differences. Companies that are taking their business global and aim to successfully sell their products and services in foreign markets face many challenges. The most challenging decision in this progress is the degree of standardization or adaptation in the firm’s operations. Many companies have understood the importance of global activities.
Author: Roberto Ierusalimschy Publisher: Roberto Ierusalimschy ISBN: 8590379825 Category : Computers Languages : en Pages : 329
Book Description
Authored by Roberto Ierusalimschy, the chief architect of the language, this volume covers all aspects of Lua 5---from the basics to its API with C---explaining how to make good use of its features and giving numerous code examples. (Computer Books)
Author: Sue Garton Publisher: Springer ISBN: 1137023317 Category : Education Languages : en Pages : 450
Book Description
This book brings together different perspectives on ELT materials from a range of international contexts and a variety of educational settings. All the chapters are underpinned by sound theoretical principles while addressing practical concerns and debates in materials design and use.
Author: Kenneth Leroy Busbee Publisher: ISBN: 9789888407491 Category : Computers Languages : en Pages : 340
Book Description
Programming Fundamentals - A Modular Structured Approach using C++ is written by Kenneth Leroy Busbee, a faculty member at Houston Community College in Houston, Texas. The materials used in this textbook/collection were developed by the author and others as independent modules for publication within the Connexions environment. Programming fundamentals are often divided into three college courses: Modular/Structured, Object Oriented and Data Structures. This textbook/collection covers the rest of those three courses.
Author: Nuray Aykin Publisher: Springer ISBN: 3540732896 Category : Computers Languages : en Pages : 590
Book Description
This is the second of a two-volume set that constitutes the refereed proceedings of the Second International Conference on Usability and Internationalization, UIHCII 2007, held in Beijing, China in July 2007. The papers of this second volume cover global and local user interfaces and are organized in topical sections on designing global and local products and services, as well as enhancing and personalizing the user experience.
Author: Andrew Herod Publisher: John Wiley & Sons ISBN: 0470775203 Category : Social Science Languages : en Pages : 328
Book Description
At a time when references to things ‘global' have gained more currency than ever, this book explores the nexus of power and space behind the politics of geographical scale. Explores the nexus of power and space behind the rescaling of contemporary social, economic and political life. Organized into three sections on theorizing scale, the discourses and rhetorics of scale, and scales of activism. Will stimulate discussion about how conceptions and visions of scale inform all aspects of social life.
Author: Steve Oualline Publisher: "O'Reilly Media, Inc." ISBN: 144936716X Category : Computers Languages : en Pages : 576
Book Description
C++ is a powerful, highly flexible, and adaptable programming language that allows software engineers to organize and process information quickly and effectively. But this high-level language is relatively difficult to master, even if you already know the C programming language.The 2nd edition of Practical C++ Programming is a complete introduction to the C++ language for programmers who are learning C++. Reflecting the latest changes to the C++ standard, this 2nd edition takes a useful down-to-earth approach, placing a strong emphasis on how to design clean, elegant code.In short, to-the-point chapters, all aspects of programming are covered including style, software engineering, programming design, object-oriented design, and debugging. It also covers common mistakes and how to find (and avoid) them. End of chapter exercises help you ensure you've mastered the material.Practical C++ Programming thoroughly covers: C++ Syntax Coding standards and style Creation and use of object classes Templates Debugging and optimization Use of the C++ preprocessor File input/output Steve Oualline's clear, easy-going writing style and hands-on approach to learning make Practical C++ Programming a nearly painless way to master this complex but powerful programming language.
Author: Paul Sillitoe Publisher: Berghahn Books ISBN: 9781845450144 Category : Nature Languages : en Pages : 308
Book Description
While science has achieved a remarkable understanding of nature, affording humans an astonishing technological capability, it has led, through Euro-American global domination, to the muting of other cultural views and values, even threatening their continued existence. There is a growing realization that the diversity of knowledge systems demand respect, some refer to them in a conservation idiom as alternative information banks. The scientific perspective is only one. We now have many examples of the soundness of local science and practices, some previously considered "primitive" and in need of change, but this book goes beyond demonstrating the soundness of local science and arguing for the incorporation of others' knowledge in development, to argue that we need to look quizzically at the foundations of science itself and further challenge its hegemony, not only over local communities in Africa, Asia, the Pacific or wherever, but also the global community. The issues are large and the challenges are exciting, as addressed in this book, in a range of ethnographic and institutional contexts. Paul Sillitoe is Professor of Anthropology, Durham University. His research interests focus on natural resources management, appropriate technology, and development. He specialises in social and environmental change, sustainable livelihoods, human ecology and ethno-science. He has long-standing interests in the Pacific, and more recently in South Asia. He seeks to further the incorporation of local knowledge in development, having experience with several international development agencies.
Author: Valea Adams
Author: Valea Adams
Author: Roberto Ierusalimschy
Author: Sue Garton
Author: Kenneth Leroy Busbee
Author: Nuray Aykin
Author: Patrick Legros
Author: Andrew Herod
Author: Steve Oualline
Author: Marie-Hélène Durand
Author: Paul Sillitoe