Author: Sarma, Sarmistha Publisher: IGI Global ISBN: 1522527281 Category : Business & Economics Languages : en Pages : 396
Book Description
Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Author: Sharon Ng Publisher: Oxford University Press ISBN: 0199388539 Category : Psychology Languages : en Pages : 369
Book Description
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms' survival and growth. As the world's growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
Author: Erdener Kaynak Publisher: Routledge ISBN: 1136588302 Category : Business & Economics Languages : en Pages : 251
Book Description
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture.The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
Author: Erdener Kaynak Publisher: Routledge ISBN: 113658837X Category : Business & Economics Languages : en Pages : 252
Book Description
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as conditions under which globalization may or may not work. The coverage in this book is interdisciplinary in nature, and the chapters discuss several constructs (intermediary variables, processes, and also other environmental influences) related to social, personal, and psychological components or consequences of culture. The book begins with a conceptual model of the effect of culture on consumer behavior, with the components and consequences of the cultural influences clearly identified in terms of social, personal, and psychological factors. The following chapters discuss general issues related to globalization and standardization, present conceptual approaches to propositions relating to multicultural contexts, and address consumer complaining behavior and responses to advertising. There are five chapters on empirical and methodological studies conducted in specific pairs of countries, with data obtained from Canada, Denmark, Japan, Germany, Poland, Romania, and the United States. In presenting readers with new information, Global Perspectives in Cross-Cultural and Cross-National Consumer Research spans these specific topics: the nature of cultural influence on consumer behavior globalization versus customization of international marketing strategy individualism versus collectivism right versus left symbolism product involvement consumer response to information technology interdependent versus independent cultures The contributors are well-known scholars in the international/cross-cultural marketing field; their chapters present state-of-the-art developments in this area. The coverage of the material is interdisciplinary in nature and is likely to benefit a broad audience, especially academic researchers in international or cross-cultural consumer research and librarians of research-oriented schools, universities, or organizations.
Author: Marieke de Mooij Publisher: SAGE ISBN: 1526471604 Category : Business & Economics Languages : en Pages : 558
Book Description
Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Author: Pande, Rekha Publisher: IGI Global ISBN: 1522547738 Category : Psychology Languages : en Pages : 361
Book Description
As people grow older, cultural issues arise. Recognizing how social influences guide and restrict people leads to a better understanding of ones self and helps people as they age. The Handbook of Research on Multicultural Perspectives on Gender and Aging provides emerging research on midlife issues, physical aspects of aging, and the emotional value in the context of the culture in which people are living. While highlighting topics such as elderly disabilities, quality of life, and gender dimensions, this publication explores self-esteem in older members of society. This book is an important resource for academicians, healthcare professionals, professionals, researchers, and students seeking current research on the social and cultural characteristics of growing old.
Author: Kurebwa, Jeffrey Publisher: IGI Global ISBN: 1799828174 Category : Social Science Languages : en Pages : 250
Book Description
One of the most significant dimensions of gender studies is that it is political. It raises questions about power in society and how and why power is differentially distributed between different genders. It asks questions about who has power over whom, in which situations, how power is exercised, and how it is, and can be, challenged. Different theories and perspectives within gender studies have different approaches to these questions and look for answers in different social processes. Many debates are on-going, as new data is revealed and new theories are put forth. Understanding Gender in the African Context is a scholarly reference that explores the complexities of the ideologies and social patterns that contribute to the field of gender studies. Featuring a range of topics such as human rights, feminism, and social media, this book is ideal for policymakers, sociologists, social scientists, civil society organizations, government officials, academicians, researchers, and students.
Author: Daly, Sarah E. Publisher: IGI Global ISBN: 1522556710 Category : Social Science Languages : en Pages : 271
Book Description
Mass shootings continue to occur today and affect the public's sense of safety and security. Examining the nature of shooters and law enforcement responses when shootings occur offers further understanding in effective crisis response management and development. Assessing and Averting the Prevalence of Mass Violence provides advanced insights into the social implications and the cultural and political natures of violent events. The content within this publication explores gun violence, crisis management, and public policy. It is a vital reference source for law enforcement professionals, criminal justice students, sociology researchers, policymakers, and government researchers seeking coverage on topics centered on mass violence prevention, assessment, and intervention.
Author: Hoffman-Miller, Patricia H. Publisher: IGI Global ISBN: 1522578366 Category : Social Science Languages : en Pages : 258
Book Description
African Americans migrated from southern regions of the United States, the Caribbean, and Africa during the early 20th century, settling in large urban communities in the Midwestern, Northern, and Western regions of the United States. During the early 21st century, African Americans continued their post-industrialized transition from their initial urban locations to suburban and exurban locations, with class, income, and education being the predominant factors in determining locations of choice. However, the result of this 21st century exodus gave rise to an increased sense of isolation, loss of identify, and the gradual erosion of political power unique to urban communities in the late 20th century. African American Suburbanization and the Consequential Loss of Identity is a critical scholarly resource that examines the experiences of African Americans and the development of African American identities. It represents an important opportunity for an examination of the implications of this 21st century exodus, giving voice to all aspects of African American-lived experiences in suburban communities. Featuring a wide range of topics such as higher education, criminal justice, and social media, this book is ideal for professionals, educators, social scientists, political leaders, law enforcement, students, and researchers.
Author: Anna Grudecka Publisher: Taylor & Francis ISBN: 1000988597 Category : Business & Economics Languages : en Pages : 283
Book Description
Various phenomena in the global economy, such as intensifying firm internationalization and international sourcing resulting in a growing number of hybrid products, raise the question of whether the country-of-origin (COO) and the country-of-origin effect (COE) still matter in contemporary international business. This book points out various aspects of COO, its dimensions and COE that remain significant challenges for consumers, companies and brands not only from emerging and developing countries but also from developed ones. This edited book offers a multifaceted approach to COO and COE. It explores COO communication/neutralization, economic and legal issues, as well as semiotic and anthropological aspects of COO communication in advertising. The book also discusses the impact of COO on consumer behaviour, including in the luxury goods market, and the role of consumer ethnocentrism. It takes a novel, interdisciplinary approach to the field, covering various aspects of the COO, its implications for international business, further theoretical developments within this phenomenon and empirical evidence delivered by scholars representing different fields of science. This book is addressed predominantly to the academic community – academics, scholars and upper-level students – in international marketing, international business and consumer behaviour.
Author: Sarma, Sarmistha
Author: Sharon Ng
Author: Erdener Kaynak
Author: Erdener Kaynak
Author: Marieke de Mooij
Author: Pande, Rekha
Author: Kurebwa, Jeffrey
Author: Daly, Sarah E.
Author: Hoffman-Miller, Patricia H.
Author: Anna Grudecka