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Author: Masaaki Kotabe Publisher: Emerald Group Publishing ISBN: 0080438970 Category : Business & Economics Languages : en Pages : 412
Book Description
The ratification in 1994 of the North American Free Trade Agreement among the United States, Canada, and Mexico awakened them to look to the south of the US border. This book offers an analysis of trade and liberalization movements in Latin America, and explores macro- and micro-financial implications of investing in Latin American countries.
Author: Masaaki Kotabe Publisher: Emerald Group Publishing ISBN: 0080438970 Category : Business & Economics Languages : en Pages : 412
Book Description
The ratification in 1994 of the North American Free Trade Agreement among the United States, Canada, and Mexico awakened them to look to the south of the US border. This book offers an analysis of trade and liberalization movements in Latin America, and explores macro- and micro-financial implications of investing in Latin American countries.
Author: Masaaki Kotabe Publisher: Edward Elgar Publishing ISBN: Category : Business Languages : en Pages : 328
Book Description
Contributors in international business, multinational management, and marketing examine current research in international business from an issue-oriented approach rather than a functional approach. Themes are the macro-environment, interactions between business and institutions, and competition and strategy. Some topics discussed include regional integration, cultural and financial globalization, intellectual property protection, and multilateral agencies. Business groups, international acquisitions and alliances, and the impact of the Internet on international business are also examined. Material originated at the April 2000 International Business Research Forum. Annotation copyrighted by Book News, Inc., Portland, OR
Author: Masaaki Kotabe Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 216
Book Description
The U.S.-Japan bilateral trade relationship is perhaps the most consequential and the most tumultuous in the world. Government and business leaders devote substantial time and effort to resolving the stream of disputes that arise between the two allies and trading partners. Many of the issues are rooted in the perception that Japan's impressive economic success may be due in some degree to anticompetitive practices through which Japan's domestic markets are protected, and that an unfair advantage is granted to Japanese companies as they expand abroad. Regardless of the validity of these opinions, their existence exerts a negative influence upon this important bilateral relationship.
Author: Masaaki Kotabe Publisher: SAGE ISBN: 1446206734 Category : Business & Economics Languages : en Pages : 569
Book Description
Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Author: Basil J Janavaras Publisher: World Scientific Publishing Company ISBN: 9813201096 Category : Business & Economics Languages : en Pages : 338
Book Description
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
Author: M. Roll Publisher: Springer ISBN: 0230513069 Category : Business & Economics Languages : en Pages : 273
Book Description
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Author: Masaaki Kotabe
Author: Masaaki Kotabe
Author: Masaaki Kotabe
Author: Masaaki Kotabe
Author: Masaaki Kotabe
Author: Basil J Janavaras
Author: Warren J. Keegan
Author: M. Roll
Author: John A. Quelch
Author: Vladimir Pavlovich Maksakovskiĭ