Author: Leo Paul Dana
Publisher: Psychology Press
ISBN: 0789013029
Category : Export marketing
Languages : en
Pages : 144

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Book Description
The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection gives insight into the often confusing world of international business. It offers research and theory on such issues as building networks, using group dynamics, choosing the best time to internationalize, and taking advantage of government-funded overseas trade missions to develop international markets. It will teach you how small businesses and giant multinationals can cooperate to the benefit of both.

Author: Bodo B. Schlegelmilch
Publisher: Springer
ISBN: 3319262793
Category : Business & Economics
Languages : en
Pages : 270

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Book Description
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized Masters programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures, managing the relationship between national subsidiaries, regional headquarters and global headquarters, as well as corporate social responsibility challenges, and pertinent future trends that are likely to affect global business.

Author: Leo Paul Dana
Publisher: Routledge
ISBN: 1135789231
Category : Business & Economics
Languages : en
Pages : 144

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Book Description
Learn how to compete in international markets! The nature of business has changed, and Global Marketing Co-Operation and Networks explains how and why former competitors are now joining forces. Exploring co-operation, networks, and internationalization, this collection provides you with an indispensable framework for grasping the ongoing changes in global business. In addition, it includes a new, broad-based theory of international entrepreneurship that will help you master the intricacies of global marketing. Global Marketing Co-Operation and Networks features both empirical research and conceptual studies. It provides you with important research findings about the impact of internationalization on entrepreneurs, smaller firms, and multinational giants. This valuable book contains up-to-date information from top researchers in entrepreneurship from Canada, the United States, the United Kingdom, Australia, New Zealand, and Singapore. Global Marketing Co-Operation and Networks gives insight into the often confusing world of international business, explaining such difficult issues as: building networks to link smaller firms that have specialized knowledge and multinational firms that have marketing prowess establishing an international market presence with the help of supply and distribution networks that are already in place using group dynamics to establish successful networking choosing the best time to internationalize taking advantage of government-funded overseas trade missions to develop international markets Global Marketing Co-Operation and Networks is an essential resource for executives and entrepreneurs hoping to break into international business, as well as students and researchers interested in international economics, globalization, networking, and marketing strategies.

Author: Kate Gillespie
Publisher: Routledge
ISBN: 1317508335
Category : Business & Economics
Languages : en
Pages : 598

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Book Description
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of globalization and those of localization. Other key features include: Coverage of often overlooked topics, such as the competitive rise of China’s state-owned enterprises; the importance of diasporas as target markets; and the emerging threat to legitimate marketers from transnational criminal organizations A chapter dedicated to understanding global and local competitors, setting the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global marketplace Extensive real-life examples and cases from developed and emerging markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East Written in a student-friendly style, previous editions have received praise from both students and instructors. This edition continues to build on this strong foundation, making this the book of choice for students of global marketing classes.

Author: Dawn Iacobucci
Publisher: SAGE
ISBN: 076190140X
Category : Business & Economics
Languages : en
Pages : 465

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Book Description
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances. They also investigate market dynamics and structure and consumer networks. In conclusion, several advanced methodological issues and future research directions are examined. In addition to the main research chapters, key figures contribute their own reflections on the topic.

Author: Leonidas C. Leonidou
Publisher: Springer
ISBN: 3319613855
Category : Business & Economics
Languages : en
Pages : 517

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Book Description
This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Author: Michael R. Czinkota
Publisher: Harcourt Brace College Publishers
ISBN:
Category : Export marketing
Languages : en
Pages : 700

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Book Description
Several key features make this book special:;* Global Marketing offers a marketing management thrust into the global market. It does not simply replicate domestic marketing issues with the addition of an international dimension. Rather, it dives headfirst into global issues.;* It covers the entire range of international marketing, including start-up operations and new market entry considerations. However, its main emphasis rests on the key concerns of the multinational and global corporation.;* It places key emphasis on the cultural and geographic dimensions in conjunction with their effects on marketing management.;* It examines global marketing from a truly global perspective, rather than just from the U.S. point of view. As a result, the concerns of firms around the world are addressed, confronted, and alalyzed.;*Global Marketing integrates the important societal dimensions of diversity, environmental concern, ethics, and economic transformation.

Author: Keegan
Publisher: Pearson Education India
ISBN: 9788177580082
Category :
Languages : en
Pages : 648

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Book Description
This book broke new ground in the field of international marketing when it was published in 1974. It combined text with classroom tested graduate level cases and was an immediate worldwide success. This revision continues the path breaking tradition of this book. The seventh edition is the most exciting revision in the books history. Perhaps most significantly, for the first time in modern history, even large population, low income countries such as China and India appear to have achieved the ability to maintain sustained development and growth that will, if continued, transform these countries to high income countries.

Author: Douglas Lamont
Publisher: Capstone
ISBN: 9781841121918
Category : Business & Economics
Languages : en
Pages : 146

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Book Description
Fast track route to mastering all aspects of global marketing Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally Examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. Includes a glossary of key concepts and a comprehensive resources guide

Author: Johny K. Johansson
Publisher: Irwin Professional Publishing
ISBN: 9780071169615
Category : Export marketing
Languages : en
Pages : 604

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Book Description
This updated text offers a three-pronged approach to globalmanagement, foreign entry, local marketing and global marketing. Itaddresses how to market an existing product in global markets anddiscusses how a company develops a new product for a global market.This discussion takes into consideration the culture and needs ofthose customers.