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Author: Jens Christensen Publisher: Aarhus Universitetsforlag ISBN: 8771245812 Category : Business & Economics Languages : en Pages : 424
Book Description
The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identical with the product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage the customer in a personal way. The experience dimension has moved into a predominant place since the 1990s, fueled by an expanding global and digital economy. In developed countries, people get richer and more individualized and having met all basic materiel needs, they focus increasingly on personal development and self realization. Demand for experience-based products increases, such as tourism and sports as well as film, music and other contents of media and interactive technologies. Furthermore, the demand for experience values is extended to include any product and dimension of modern societies, such as the design of houses, furniture, clothes, cars, computers, etc. This is not a completely new story. Commercial entertainment and design has been around for a century or so. And in addition, universal values of love, sex, belief, family and the meaning of life have always been vital to human beings. What is new is the fact that capitalism is invading more and more fields of experiences connected with emotions and the extension of life proportions. In all developed countries and increasingly on a global scale, a series of expanding industries have emerged to supply the market with experience-oriented goods. In this book, the business development of markets and industries is covered from tourism, to media and entertainment, and from design to sex, including leading companies and trends in all industries involved.
Author: Jens Christensen Publisher: Aarhus Universitetsforlag ISBN: 8771245812 Category : Business & Economics Languages : en Pages : 424
Book Description
The experience economy is a fourth economic field different from commodities, goods and services. Experiences are an economic value added to a product or identical with the product. When you buy an experience, you pay to spend time enjoying a series of memorable events that a company stages to engage the customer in a personal way. The experience dimension has moved into a predominant place since the 1990s, fueled by an expanding global and digital economy. In developed countries, people get richer and more individualized and having met all basic materiel needs, they focus increasingly on personal development and self realization. Demand for experience-based products increases, such as tourism and sports as well as film, music and other contents of media and interactive technologies. Furthermore, the demand for experience values is extended to include any product and dimension of modern societies, such as the design of houses, furniture, clothes, cars, computers, etc. This is not a completely new story. Commercial entertainment and design has been around for a century or so. And in addition, universal values of love, sex, belief, family and the meaning of life have always been vital to human beings. What is new is the fact that capitalism is invading more and more fields of experiences connected with emotions and the extension of life proportions. In all developed countries and increasingly on a global scale, a series of expanding industries have emerged to supply the market with experience-oriented goods. In this book, the business development of markets and industries is covered from tourism, to media and entertainment, and from design to sex, including leading companies and trends in all industries involved.
Author: B. Joseph Pine Publisher: Harvard Business Press ISBN: 9780875848198 Category : Business & Economics Languages : en Pages : 276
Book Description
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Author: Levent Altinay Publisher: Cambridge Scholars Publishing ISBN: 144388619X Category : Political Science Languages : en Pages : 281
Book Description
This book provides a new and definitive overview of customer experience and how it can be managed and enhanced in one of the most dynamic industries in the world—the service industry. Its highly qualified international team of contributors ensures that it adopts a global perspective, and clearly outlines the key theoretical perspectives of customer experience, covering customer experience both from demand and supplier perspectives. Fully informed by the latest research, it explores different country contexts and how they impact upon the customer experience; investigates the social, cultural and economic dimensions of customer experience; provides case studies from a wide range of service industry sectors; and includes industry perspectives and examples.
Author: Ulrich Jürgens Publisher: Springer Science & Business Media ISBN: 9783540641728 Category : Business & Economics Languages : en Pages : 494
Book Description
Prof. Dr. U. Jürgens, Wissenschaftszentrum Berlin, is renown for his scientific work in fields like human resources, work organization and organization of production and development, especially for automotive industries. In this publication the authors from different countries discuss practical models of integration in development and production as realized in practice. Time-to-Market is the key for success, efficient integration of development and production necessary to reach the goal. Jürgens himself acts as a publication editor and creates a book reporting about the state of art in automotive and electronics industry. The publication is directed to scientists and is of interest to those practitioners, who have to develop the benchmarks for their own development and production.
Author: Vera Mackie Publisher: Rowman & Littlefield ISBN: 1498570666 Category : Psychology Languages : en Pages : 197
Book Description
Starting in 1978, when the first babies conceived through in vitro fertilization (IVF) were born in the UK and India, assisted reproduction has become a global industry. Contributors to this edited collection reflect on the global dimensions of IVF and assisted reproductive technologies, examining how people have used these technologies to create diverse family forms, including gay, lesbian, and transgender parenthood, as well as complex configurations of genetic, gestational, and social parenthood. The authors examine how IVF and other reproductive technologies have and have not circulated around the globe; how reproductive technologies can be situated historically, nationally, locally, and culturally; and the ways in which culture, practices, regulations, norms, families, and kinship ties may be reinforced or challenged through the use of assisted reproduction.
Author: Xu Shaoshi Publisher: Routledge ISBN: 0429513623 Category : Business & Economics Languages : en Pages : 569
Book Description
BRI and International Production Capacity Cooperation: Industrial Layout conducts analysis on China’s advantageous surplus capacity of various industries and measures for optimizing their overseas layout with experience on production capacity cooperation of home and abroad, providing a wealth of information for a thorough understanding on relevant areas to domestic and foreign investors.
Author: Dholakia, Nikhilesh Publisher: IGI Global ISBN: 1591403170 Category : Business & Economics Languages : en Pages : 330
Book Description
"Based on research and practitioner-generated reports, this book focuses on the emergence and growth of mobile telecommunications and mobile commerce around the world"--Provided by publisher.
Author: Ronit, Karsten Publisher: Edward Elgar Publishing ISBN: 1789900565 Category : Business & Economics Languages : en Pages : 235
Book Description
This insightful book examines the role of micro-politics in the life of global industry associations. Karsten Ronit addresses the various rules and norms required to administer these associations, highlighting the importance of managing variations in complex member demands and responding to expectations in their institutional environment.
Author: Sundbo, Jon Publisher: Edward Elgar Publishing ISBN: 1839103841 Category : Business & Economics Languages : en Pages : 176
Book Description
Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.
Author: Abdulrahman Obaid AI-Youbi Publisher: Springer Nature ISBN: 3030788938 Category : Business & Economics Languages : en Pages : 134
Book Description
This open access book aims to present the experiences and visions of several world university leaders, providing strategies and methods used to find various income sources for their institutions. The expansion of a university system requires a corresponding increase in funding. Consequently, university administrators all over the world are in a constant search for additional funds. If higher-level institutions are expected to deliver high-quality education and research, their sustainable funding is crucial to the development of the countries they serve. While governmental sources are a major part of the funding of most universities, economic downturns as in the case of the COVID-19 crisis may reduce governmental contributions in this and cause administrators to look for various alternative sources to help them compete in a global setting. This book offers valuable information and guidance to university leaders and administrators worldwide especially at a time when university budgets are under stress due to the COVID-19 pandemic with its dire financial and economic consequences.
Author: Jens Christensen
Author: Jens Christensen
Author: B. Joseph Pine
Author: Levent Altinay
Author: Ulrich Jürgens
Author: Vera Mackie
Author: Xu Shaoshi
Author: Dholakia, Nikhilesh
Author: Ronit, Karsten
Author: Sundbo, Jon
Author: Abdulrahman Obaid AI-Youbi