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Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522592830 Category : Business & Economics Languages : en Pages : 969
Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522592830 Category : Business & Economics Languages : en Pages : 969
Book Description
To survive in today’s competitive and globalized business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Branding: Breakthroughs in Research and Practice provides international insights into marketing strategies and techniques employed to create and sustain a globally recognized brand. Highlighting a range of pertinent topics such as brand communication, consumer engagement, and product innovation, this publication is an ideal reference source for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799824705 Category : Business & Economics Languages : en Pages : 1214
Book Description
The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Notwithstanding, destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Destination Management and Marketing: Breakthroughs in Research and Practice focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Highlighting a range of topics such as service quality, sustainable tourism, and competitiveness model, this publication is an ideal reference source for government officials, travel agencies, advertisers, marketers, tour directors, hotel managers, restaurateurs, industry professionals including those within the hotel, leisure, transportation, and theme park sectors, policymakers, practitioners, academicians, researchers, and students.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522556389 Category : Computers Languages : en Pages : 1600
Book Description
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1799804240 Category : Social Science Languages : en Pages : 773
Book Description
Global interest in indigenous studies has been rapidly growing as researchers realize the importance of understanding the impact indigenous communities can have on the economy, development, education, and more. As the use, acceptance, and popularity of indigenous knowledge increases, it is crucial to explore how this community-based knowledge provides deeper insights, understanding, and influence on such things as decision making and problem solving. Indigenous Studies: Breakthroughs in Research and Practice examines the politics, culture, language, history, socio-economic development, methodologies, and contemporary experiences of indigenous peoples from around the world, as well as how contemporary issues impact these indigenous communities on a local, national, and global scale. Highlighting a range of topics such as local narratives, intergenerational cultural transfer, and ethnicity and identity, this publication is an ideal reference source for sociologists, policymakers, anthropologists, instructors, researchers, academicians, and graduate-level students in a variety of fields.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522534334 Category : Business & Economics Languages : en Pages : 552
Book Description
Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522539212 Category : Travel Languages : en Pages : 387
Book Description
The era of globalization allows for more connectivity between nations and cultures. This increase in international association gives citizens the ability to take advantage of opportunities in other nations, such as medical assistance and accompanying services. Medical Tourism: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends, practices, and emerging phenomena of international travel by patients for medical treatment and examines the benefits and challenges of these services. Highlighting a range of pertinent topics such as hospitality management, reproductive medicine, and ethical considerations, this multi-volume book is ideally designed for the needs of healthcare providers, nonprofit organizations, students, and medical professionals seeking relevant research on the relationship between global travel and access to healthcare.
Author: Management Association, Information Resources Publisher: IGI Global ISBN: 1522531645 Category : Computers Languages : en Pages : 387
Book Description
In the digital era, the Internet has evolved into a ubiquitous aspect of modern society. With the prominence of the Dark Web, understanding the components of the Internet and its available content has become increasingly imperative. The Dark Web: Breakthroughs in Research and Practice is an innovative reference source for the latest scholarly material on the capabilities, trends, and developments surrounding the secrecy of the Dark Web. Highlighting a broad range of perspectives on topics such as cyber crime, online behavior, and hacking, this book is an ideal resource for researchers, academics, graduate students, and professionals interested in the Dark Web.
Author: Information Resources Management Association Publisher: Business Science Reference ISBN: 9781522554752 Category : Business & Economics Languages : en Pages : 475
Book Description
"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"--
Author: Management Association, Information Resources
Author: Information Reso Management Association
Author: Management Association, Information Resources
Author: Information Reso Management Association
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Management Association, Information Resources
Author: Information Resources Management Association