Global Beauty, Local Bodies PDF Download

Author: A. Jafar
Publisher: Springer
ISBN: 113736534X
Category : Social Science
Languages : en
Pages : 257

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Book Description
This collection of original scholarly work and first-person accounts takes globalization processes and the transnational links these processes create as the jumping-off point for an examination of what it means to be, have, or aspire to a beautiful body.

Author: Geoffrey Jones
Publisher: OUP Oxford
ISBN: 0191609617
Category : Business & Economics
Languages : en
Pages : 432

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Book Description
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book provides the first authoritative history of the global beauty industry from its emergence in the nineteenth century to the present day, exploring how today's global giants grew. It shows how successive generations of entrepreneurs built brands which shaped perceptions of beauty, and the business organizations needed to market them. They democratized access to beauty products, once the privilege of elites, but they also defined the gender and ethnic borders of beauty, and its association with a handful of cities, notably Paris and later New York. The result was a homogenization of beauty ideals throughout the world. Today globalization is changing the beauty industry again; its impact can be seen in a range of competing strategies. Global brands have swept into China, Russia, and India, but at the same time, these brands are having to respond to a far greater diversity of cultures and lifestyles as new markets are opened up worldwide. In the twenty first century, beauty is again being re-imagined anew.

Author: Meeta Jha
Publisher: Routledge
ISBN: 1317557964
Category : Social Science
Languages : en
Pages : 134

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Book Description
The Global Beauty Industry is an interdisciplinary text that uses beauty to explore topics of gender, race, class, colorism, nation, bodies, multiculturalism, transnationalism, and intersectionality. Integrating materials from a wide range of cultural and geo-political contexts, it coalesces with initiatives to produce more internationally relevant curricula in fields such as sociology, as well as cultural, women's/gender, media, and globalization studies.

Author: Claudia Liebelt
Publisher: Syracuse University Press
ISBN: 0815655878
Category : Social Science
Languages : en
Pages : 339

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Book Description
In the twenty-first century, the consumption of beauty services and cosmetic surgery in Turkey has developed from an elite phenomenon to an increasingly common practice, especially among younger and middle-aged women. Turkey now ranks among the top countries worldwide with the highest number of cosmetic procedures, and with its cultural and economic capital, Istanbul has become a regional center for the beauty and fashion industries. Istanbul Appearances illustrates the profound effects of this growing market on urban residents’ body images, gendered norms, and practices. Drawing upon extensive fieldwork carried out in beauty salons and clinics in different parts of the city, Liebelt explores how standards of femininity and female desire have shifted since the consolidation of power and authoritarian rule of the conservative, Islamic Justice and Development Party. Arguing that the politics of beauty are intricately bound up with the politics of race, class, gender, and sexuality, Liebelt shows that female bodies have become a major site for the negotiation of citizenship. It is in the numerous beauty salons and clinics that heteronormative ideals and images of gendered bodies become real, embodied in a complex array of emotional desires of who and what is considered not only beautiful but also morally proper.

Author: Claudia Liebelt
Publisher: Springer
ISBN: 3319911740
Category : Social Science
Languages : en
Pages : 315

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Book Description
Recent decades have seen the rise of a global beauty boom, with profound effects on perceptions of bodies worldwide. Against this background, Beauty and the Norm assembles ethnographic and conceptual approaches from a variety of disciplines and across the globe to debate standardization in bodily appearance. Its contributions range from empirical research to exploratory conversations between scholars and personal reflections. Bridging hitherto separate debates in critical beauty studies, cultural anthropology, sociology, the history of science, disability studies, gender studies, and critical race studies, this volume reflects upon the gendered, classed, and racialized body, normative regimes of representation, and the global beauty economy.

Author: Maxine Leeds Craig
Publisher: Routledge
ISBN: 1000413616
Category : Social Science
Languages : en
Pages : 517

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Book Description
The growth of the service economy, widespread acceptance of cosmetic technologies, expansion of global media, and the intensification of scrutiny of appearance brought about by the internet have heightened the power of beauty ideals in everyday life. A range of interdisciplinary contributions by an international roster of established and emerging scholars will introduce students to the emergence of debates about beauty, including work in history, sociology, communications, anthropology, gender studies, disability studies, ethnic studies, cultural studies, philosophy, and psychology. The Routledge Companion to Beauty Politics is an essential reference work for students and researchers interested in the politics of appearance. Comprising over 30 chapters by a team of international contributors the Handbook is divided into six parts: Theorizing Beauty Politics Competing Definitions of Beauty Beauty, Activism, and Social Change Body Work Beauty and Labor Beauty and the Lifecourse The Routledge Companion to Beauty Politics is essential reading for students in Women and Gender Studies, Sociology, Media Studies, Communications, Philosophy, and Psychology.

Author: Allan D. Cooper
Publisher: Rowman & Littlefield
ISBN: 149859610X
Category : Political Science
Languages : en
Pages : 189

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Book Description
Political philosophers from the beginning of history have articulated the significance of beauty. Allan D. Cooper argues that these writings are coded to justify patriarchal structures of power, and that each epoch of global history has reflected a paradigm of beauty that rationalizes protocols of gender performance. Patriarchy is a system of knowledge that trains men to become soldiers but is now being challenged by human rights advocates and women’s rights activists.

Author: E. Casanova
Publisher: Springer
ISBN: 1137365382
Category : Social Science
Languages : en
Pages : 340

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Book Description
Globalization is often thought of as an abstract process that happens "out there" in the world. But people are ultimately the driving force of global change, and people have bodies that are absent from current conversations about globalization. The original scholarly research and first-person accounts of embodiment in this volume explore the role of bodies in the flows of people, money, commodities, and ideas across borders. From Zumba fitness classes to martial arts to fashion blogs and the meanings of tattooing, the contributors examine migrating body practices and ideals that stretch across national boundaries.

Author: Angela B. McCracken
Publisher: Oxford University Press
ISBN: 0199908060
Category : Business & Economics
Languages : en
Pages : 226

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Book Description
The Beauty Trade is an analysis of the globalization of beauty products, practices, and ideas, as seen through the lives of youth in Mexico. Far from frivolous, the beauty economy is key to youth's social and economic development.

Author: Jacqueline-Bethel Tchouta Mougoué
Publisher: University of Michigan Press
ISBN: 0472054139
Category : History
Languages : en
Pages : 347

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Book Description
Gender, Separatist Politics, and Embodied Nationalism in Cameroon illuminates how issues of ideal womanhood shaped the Anglophone Cameroonian nationalist movement in the first decade of independence in Cameroon, a west-central African country. Drawing upon history, political science, gender studies, and feminist epistemologies, the book examines how formally educated women sought to protect the cultural values and the self-determination of the Anglophone Cameroonian state as Francophone Cameroon prepared to dismantle the federal republic. The book defines and uses the concept of embodied nationalism to illustrate the political importance of women’s everyday behavior—the clothes they wore, the foods they cooked, whether they gossiped, and their deference to their husbands. The result, in this fascinating approach, reveals that West Cameroon, which included English-speaking areas, was a progressive and autonomous nation. The author’s sources include oral interviews and archival records such as women’s newspaper advice columns, Cameroon’s first cooking book, and the first novel published by an Anglophone Cameroonian woman.