Author: Steve CarterPublisher: Food & Agriculture Org.
ISBN: 9789251040133
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Global Agricultural Marketing Management
Author: Steve CarterPublisher: Food & Agriculture Org.
ISBN: 9789251040133
Category : Business & Economics
Languages : en
Pages : 320
Book Description
Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation
Author: Maiwashe-Tagwi, AluwaniPublisher: IGI Global
ISBN: 1668447827
Category : Technology & Engineering
Languages : en
Pages : 255
Book Description
Over 70% of food production is in the hands of farmers; however, numerous studies have shown that smallholder farmers do not have access to markets. The reasons for this failure have been attributed to a lack of financial resources and infrastructure. To date, no one has questioned the role that graduates, academics, agricultural economists, and agricultural extension officials play in the plight of market access. Global Agricultural and Food Marketing in a Global Context: Advancing Policy, Management, and Innovation discusses key aspects of the agricultural marketing context including the policy environment, the available local markets and how they operate, the conditions and requirements for international trade, the logistic system operations, and the technology developments in marketing. Covering topics such as produce, food production, and digital marketing, this reference work is ideal for farmers, government officials, policymakers, researchers, scholars, academicians, practitioners, educators, and students.
Agricultural and Food Marketing Management
Author: I. M. CrawfordPublisher: Food & Agriculture Organization of the UN (FAO)
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
Book Description
The Agricultural Marketing System
Author: V. James RhodesPublisher:
ISBN: 9781616004262
Category :
Languages : en
Pages : 384
Book Description
Agricultural Marketing Management
Author: Agricultural Marketing Management
Author: Lakshmi Dhar HataiPublisher: New India Publishing Agency
ISBN: 9385516558
Category : Technology & Engineering
Languages : en
Pages : 11
Book Description
Agricultural marketing management deals with various activities of agricultural enterprise to achieve the objectives of higher productivity in its marketing operation by making optimum use of the available resources, enhancing the productivity of enterprise with the consumer oriented marketing. The book is divided into twelve chapters that dealing with all the relevant topics. All these chapters have been presented in a logical sequence, simple, lucid style with full emphasis on basic concepts of the subjects. This book has signify and confirm provide basic knowledge about market, agricultural marketing, marketing management, marketing research, marketing channels, as well as to impart knowledge about Buyer behavior, Demand and Sales forecasting, Pricing policies, Product Planning and Sales promotion techniques, Entrepreneurship etc. that will be helpful for setting a business enterprise for improving market infrastructure, direct and group marketing, establishment of modern marketing and processing units, market integration and the improvement of the overall efficiency of the agricultural marketing system. Contents of this book would go a long way in guiding the students, academicians, policy makers, administrators, economists, researchers and managerial personnel to develop, such policies and programmes which would help the stakeholders in improving their knowledge level and managerial aspects.
US Programs Affecting Food and Agricultural Marketing
Author: Walter J. ArmbrusterPublisher: Springer Science & Business Media
ISBN: 1461449308
Category : Business & Economics
Languages : en
Pages : 541
Book Description
This book discusses the increased scope, complexity and globalization of markets, the changes in technology behind this, and the need for policy and program adjustments. Also discusses the development of supply chains both domestically and globally.
Agricultural Marketing and Consumer Behavior in a Changing World
Author: Berend WierengaPublisher: Springer Science & Business Media
ISBN: 1461562732
Category : Business & Economics
Languages : en
Pages : 314
Book Description
As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.
Agricultural and food marketing management
Author: I. M. CrawfordPublisher:
ISBN: 9789285110031
Category :
Languages : en
Pages :
Book Description
Marketing of Agricultural Products
Author: Richard Louis KohlsPublisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 650
Book Description
The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.